Okay, perhaps hate is too strong. Maybe it is more like can't stand! No, it is not a personal thing. No, it is not some anti-feminist thing.
- the words,
- the phrase,
- the lack of information.
In real estate the key to marketing is appealing to prospective buyers. What do buyers seek? What do buyer's agents seek? Usable information. What is so usable about knowing where Mrs. Clean lives?
This post is written to address pet peeves as part of the April 2017 No Fooling Around ActiveRain contest.
My pet peeve is simple.... I hate when agents do not provide me (or prospective buyers) with information that helps make decisions. Just give me some facts, please.
Words like "much sought after," charmer, "just bring your toothbrush." tell me nothing. Nor does "a blank canvas" or quaint.
What is the purpose of these words? Are they meant to impress the seller? Do they serve as filler? Are they meant to paint a picture that leads the prospective buyer to see a property because they are now curious?
Do me a favor and tell me what the property offers. Give me some facts on condition, major systems and recent updates/upgrades.
This useful information will expedite the process of selling. Useful information will save your seller's time as well as prevent needless interruptions.
And if the property is indeed quaint, a buyer will eventually find it.
By the way I have never had a buyer prospect call me and say "Hey, I have my toothbrush and Colgate packed, find me a a quaint house, that will charm me into moving in right away!"
As for Mrs Clean - buyers expect a clean property.