Creating an urgency is half the battle of generating business. We are listing agents, and whether we are marketing for single family homes or land, we must give the recipient of the postcard a very good reason to call.
The one-liners that I use continue to change, and that prevents a fresh idea from becoming old and worn-out. Currently, when marketing to single family homeowners, I use the one-liner “Learn How This Sale Price Changes Your Home Value.” If I were the homeowner receiving it, I’d call!!
I also market to land owners. We have sold, in 2017, one lot in an upscale community, and it closes in about 10 days. We will be closing on a subdivision in Franklin in 9 days. My next land postcard will say “We Sold Two Parcels of Landin 2017. Would You Like to Be Parcel #3?” If I had land to sell and received that postcard, I would call!!
The creator of the postcard needs to think as a home/land owner thinks. Oh wait, that’s what we do when we market online, too, isn’t it? It’s target marketing, and we MUST think as that target thinks.
Whether online or offline, the psychology of marketing is similar. Making people react to what we say is the goal. Saying what others do not say; changing the postcard theme every month; and keeping the message fresh is the challenge.
Just another thought for the moment…..