Postcards Must Be Creative and Fresh Off The Printer | Never Reused

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://activerain.com/droplet/54gs

Creating an urgency is half the battle of generating business. We are listing agents, and whether we are marketing for single family homes or land, we must give the recipient of the postcard a very good reason to call.

 

The one-liners that I use continue to change, and that prevents a fresh idea from becoming old and worn-out. Currently, when marketing to single family homeowners, I use the one-liner “Learn How This Sale Price Changes Your Home Value.”  If I were the homeowner receiving it, I’d call!!

 

I also market to land owners.  We have sold, in 2017, one lot in an upscale community, and it closes in about 10 days. We will be closing on a subdivision in Franklin in 9 days. My next land postcard will say “We Sold Two Parcels of Landin 2017. Would You Like to Be Parcel #3?” If I had land to sell and received that postcard, I would call!!

 

The creator of the postcard needs to think as a home/land owner thinks.  Oh wait, that’s what we do when we market online, too, isn’t it? It’s target marketing, and we MUST think as that target thinks.

 

 

Whether online or offline, the psychology of marketing is similar. Making people react to what we say is the goal. Saying what others do not say; changing the postcard theme every month; and keeping the message fresh is the challenge. 

 

 

Just another thought for the moment…..

 

 

 

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Thomas McCombs 12/10/2017 06:58 PM
Topic:
Real Estate Sales and Marketing
Groups:
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Rainmaker
4,164,200
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, everyone, for your nice comments...

May 05, 2017 03:37 AM #58
Rainer
17,551
Peter ReJune
United Realty Group - Palm Beach Gardens, FL
Trusted for Service, Respected for Results

great informative article. Post card should be less about the agent and company, more about something of interest to the recipient, # sales, price apprectaion, demand for comunity, etc, while the simple message you want to convery can change per mailing the post card layout should not, familiarity breeds success. Key to consistent results over time is consistent mailing.

May 05, 2017 04:33 AM #59
Rainmaker
408,692
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

You are right on with this article Barbara Todaro .  As always, thank you so much for sharing!

May 05, 2017 04:57 AM #60
Rainer
71,120
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

Really good information. I love the way you think, and I appreciate you sharing. I see almost all the advertising out there as boring, and it is hard to believe that Realtors waste their money on some of the stuff they print.

People say print advertising is dead. I disagree, it is simply the imagination of most advertisers that has gone into hibernation.

May 05, 2017 05:11 AM #61
Rainmaker
1,032,541
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

Hi Barbara... I am marketing to second home buyers and sellers...we lack seasonal face time...post cards are one of my most effective ways to reach an out of state audience. Thanks for the reminder it is time for another mailing.

May 05, 2017 05:41 AM #62
Rainmaker
105,995
Karen Deis
ApartmentToolKit.com - Minneapolis, MN
When In-house training is not enough!

I have marketed to apartment complexes and the one sentence headline that I successfully used was "Whey Your Lease is Up, Do You Know Where You are Going to Live?".  Check out www.ApartmentToolKit.com for mailing lists. 

May 05, 2017 08:11 AM #63
Anonymous
Francie Grieb

Fresh and creative - love it! Thank you for sharing

May 05, 2017 08:31 AM #64
Rainer
381,001
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

Thank you for the fresh ideas.  Perfect for springing into action!

May 05, 2017 08:48 AM #65
Rainmaker
324,702
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Barbara, a post card cannot contain too much or it becomes clutter to the eye.

A short line that in not standard real estate jargon will catch the eye and you will stand out from the rest of the marketing they receive.

Thanks for sharing.

May 05, 2017 02:09 PM #66
Rainmaker
141,930
Diana White-Pettis
Exit Bennett Realty - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

Barbara,

This is such a timely post for me.  The light bulb went off last month for me about freshening up my one-line call to action.  Thanks for sharing!!

Diana

May 08, 2017 07:28 AM #67
Rainmaker
74,974
Stefan West
West Realty - Murrieta, CA
Temecula-Murrieta-Menifee CA Real Estate
I love creative postcards but I am typically pushing a brand awareness campaign. Choosing how you want to stand out is difficult in this business but I do enjoy the challenge. Thanks for the post. I need to think about my call to actions.
May 08, 2017 08:15 AM #68
Anonymous
Warren Petracek

You make a good point - a valid one that is so obvious it can easily be overlooked. Thanks!

May 08, 2017 11:22 AM #69
Ambassador
1,259,663
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Always the amazing guru Barbara Todaro  !!!     Thank you for being all of our best mentor!

May 09, 2017 09:52 AM #70
Rainmaker
4,164,200
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, everyone, for your nice comments.... I do appreciate all of them....

May 09, 2017 10:41 AM #71
Rainmaker
830,469
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

What is your conversion rate on vacant rate, and used homes in Franklin Mass from massive mailings?

May 28, 2017 11:11 AM #72
Rainmaker
596,292
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

HI Barbara Todaro The two things I took from this post:  your direct mail must be saying what other agents aren't and in a way that connects with your target audience. Great advice, thanks for always sharing so freely.

May 28, 2017 08:00 PM #73
Rainmaker
1,441,895
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Excellent advice as always- I bookmark many of your posts to save them for my own marketing ideas. Thanks 

Oct 23, 2017 04:14 AM #74
Rainer
284,107
Thomas McCombs
Century 21 HomeStar - Akron, OH

I myself need to follow Barbara's advice and do more of what she has developed and explained so well here in this Active Rain blog post.

Thank you Barbara!

Dec 10, 2017 07:00 PM #75
Rainer
167,069
Robert Hicks
United Country River City Realty - Savannah, TN

Another great informative post. This is what I love about AR..  Much appreciated. 

Jan 23, 2018 01:55 PM #76
Rainmaker
1,441,895
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

you have fantastic calls to action - thanks again for your generosity of spirit in sharing with us! 

Mar 15, 2018 06:10 AM #77
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