Special offer

Does a Higher Rent Mean I Will Attract a Better Tenant?

By
Property Manager with HomePointe Property Management, CRMC 00691121

This is a belief of many newbie rental property owners.  I think it is myth that many owners want to believe because if true, it also has the benefit of making the owner more money (on the back of the tenant) and it makes them look smart and savvy.   Too many owners think their property is special.  This is probably because they are emotionally attached to the property.

 Owner's vision of their rental: 

Tenant's vision of the property they rent:

The reality is that most good tenants shop based on location, condition, and price.  Those with the best credit want the best deal.  They do not want to over spend if they don't have to.  If your property is located in a great neighborhood it may well get more money, but the rent will most likely be the market rent, not some artificial rent the owner comes up with.  If the rent is artificially high, expect a vacancy as soon as the tenant figures it out.

A huge mistake some landlords make is to take a less than credit worthy tenant so they can get that higher rent.  Because the landlord is so smart and savvy, they take this risky tenant because that is the only person willing to pay the higher rent (but maybe for only a few months).

My advice:  Listen to your property manager, they know the market rental rates.

 http://www.HomePointe.com

 

We have houses for rent in the following areas:
Houses for rent in Sacramento, Houses for rent in Natomas, Houses for rent in Elk Grove, Houses for rent in Laguna, Houses for rent in Galt, Houses for rent in Franklin, Houses for rent in West Sacramento, Houses for rent in Davis, Houses for rent in Orangevale, Houses for rent in Citrus Heights, Houses for rent in Fair Oaks, Houses for rent in Gold River, Houses for rent in Carmichael, Houses for rent in North Highlands, Houses for rent in Antelope, Houses for rent in Roseville, Houses for rent in Rocklin, Houses for rent in Granite Bay, Houses for rent in Lincoln, Houses for rent in Loomis, Houses for rent in Rancho Cordova, Houses for rent in Rosemont, Houses for rent in Cameron Park, Houses for rent in El Dorado Hills, Houses for rent in Shingle Springs, Houses for rent in Serrano, Houses for rent in Rescue, Houses for rent in Marysville, Houses for rent in Plumas Lake, and more.

Posted by

Robert A. Machado, CPM, MPM

HomePointe Property Management

Sacramento, Yolo, El Dorado, and Placer Counties

We manage residential and commercial property.

916-429-1205 x 105

rmachado@HomePointe.com

Comments (12)

Iriana Shiyan
Artazum, LLC - Bellevue, WA
Atazum Seattle Real Estate Photography

I am so happy to leave in my own home. It is not easy to be a tenant, you can not paint the walls the way you want or plant a garden...

May 10, 2008 06:47 PM
Kevin O'Shea
Coldwell Banker - White Plains, NY
White Plains, NY Real Estate

I have learned that it is much better to get a little less money from a really good tenant.

All the best!

 

 

May 10, 2008 06:51 PM
Randy Chapman
Randy J. Chapman FL Lic. Real Estate Broker - Hutchinson Island, FL

I have a home I use for vacation rentals and out-of-town clients. Unlike long term rentals, I found when I asked less money, my home got less respect. Short term renters tend to be more gentle on the home as well as leaving it cleaner if they are paying a higher rate and have a higher deposit.

Next year I am adding weekly cleaning service on all rentals over one week. It's not a choice vacationers have. It's mandatory. And, I have added the cost to the rental charge. On a couple occassions while checking the pool chemistry or doing yard maintenance, I have seen how messy some people are. Hey, I understand it is vacation but a slob is a slob.

I have found that dogs are better tenants than kids and that kids are better than additional adults.

I don't know how my findings compare to others but I do know for the first two years that I was the one on my hands and knees cleaning the bathrooms, etc. Other than my wife, the woman I now respect the most is my cleaning lady which is another reason to insist on weekly cleaning. It provides her with an income she can count on.

Your advise on long-term rentals is excellent. I've had long-term tenants in New Hampshire when I lived there but I won't do long-terms of my own properties in Florida.

May 10, 2008 09:24 PM
Vanessa Krempa
Princeton, NJ

Pray for good tenants!  Rentals are a lot more complicated than non-investors realize, especially when things go wrong and tenant-friendly states like NJ make it really difficult to evict.

May 10, 2008 10:19 PM
Lorinda Ward
Keffer Realty - Norfolk, VA
Serving, Hampton Roads Virginia. Norfolk, Chesapeake, Va Beach

I use to work for a property manager they owned most of the properties that they rented out and charged far to much rent but the tenants did not stay long, they were out of there as soon as there lease was up or sooner.  You will loose great tenants charging over the market rate for rents, I have heard time and time again, I can be paying my own mortgage at this rate.

Great article!

May 10, 2008 10:32 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

Qualifying residents for higher-rent properties is tricky as they often have "hard to verify" income - trusts, investments, commissions.  While I will take copies of tax returns for self-employed, I want bank accounts showing income and expenses to verify income AND any new-hire employment agreement since most larger employers provide these to entice executives to relocate.

Knowing what to ask for and what is available are signs of an experienced property manager as even the new employee/applicant may not realize that they have evidence of income. 

This is also ANOTHER reason to have applications completed while they are still at their current home where financial records, tax returns, bank accounts are available, rather than waiting until they are 2,500 miles away and those documents are not available. 

May 11, 2008 12:14 AM
Mary Strang
Viroqua, WI

I think higher rents for better digs is ok, like having private laundry in the apartment, or extra things like gas fireplaces. But usually it is just best to be careful on who you rent too. I sold all my rental property along time ago, I just got tired of the problems.

May 11, 2008 12:21 AM
Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ
AzLadyInRed

Great analogy. I love this.......and it's true. Though it does depend on the area and the market for your rentals. I have several, and we maintain them ourselves and have owned five of the seven since 1981. Positive cash flow? Yep. Always? Nope. ;-)

Pepper

May 11, 2008 08:46 AM
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

Mary, many people are not able to handle rentals, it is a tough way to go.

Teri, the numbers work better in aras with low appreciation.  Yes, some days are good in the rental business and some are bad.

May 11, 2008 10:15 AM
Jeff Stinson
Kasteel Property Management - Property Manager - Springville, UT

I find having rents just under market gets them filled fast and saves money.  But if rent is too low it does seem to attract bad tenants.

The profit of real estate investing isn't in the month to month anyway.  Its in the appreciation and tax benefits.  Tenats are only to make it affordable.

Jeff Stinson

Property Manager, Utah

www.stonebridgerealestate.net

May 12, 2008 06:10 PM
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

Jeff, I agree up to a point.   If you can hold on and get the property paid off the rents can be a good source of income.

May 12, 2008 06:13 PM
Jerry Bangerter
RE/MAX Kai Lani - Honolulu, HI

You will attract a "better" tenant, whatever that means, but you will run the risk of disappointing that tenant when they see your unit.   Candidates screen by price to find a home they like, and if yours is overpriced, by by tenant.   Jerry

Jun 13, 2008 10:43 AM