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Strategy: Something Of Value For Less Than A Dollar?

On Monday, May 12th, the cost of first class postage will increase by one cent.

Last time the post office raised their rates, a local broker gave me a card to remind me about the increase. Inside the card, he had placed a strip of 10 one cent stamps. I held on to those stamps and every time I used one, I thought of him.

Brian Buffini suggests periodically giving your clients something of value to let them know that you're thinking of them so that they will keep thinking of you. I can't think of a more efficient item of value than that strip of 10 one cent stamps.

If you're planning to meet with clients next week, pop by the post office first and buy a few sheets of one cent stamps. You can remind your clients about the increase and save them a trip to the post office. Ten impressions for ten cents.

Thanks!

Frank Jewett

Posted by Frank Jewett on 05/11/2008 02:32 AM

Comments (5)

appreciation, clients, marketing, real estate, strategy

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5 Comments on Strategy: Something Of Value For Less Than A Dollar?

MAY

2008

That is such a cute idea, Frank! Thank you!

The stamp is pretty cool too. I saw the Tiffany exhibit at the Met and it was incredible. I loved his paintings too (prior to my visit there I had no idea that he also painted).

MAY

2008

I really like this idea .. it's really worth a dime .. I look in my desk draw and see all those stamps just begging for a penny friend.

It's not too late. A lot of folks who pay their bills toward the end of the month probably haven't dealt with the issue yet and it's a thoughtful gesture regardless.

I used to get mail from loan officers with one cent stamps in them.

Cool Post! I like the pic of the stamp.

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