I was reminded recently of the late 80's when I worked for a man I admire, George Wayman. George owned an auto repair shop and a gas station. Big places. Full service gas, 12 mechanics, parts supply, and more. George was worth a pretty good amount of money, and employed around 50 people or so. And George had a rule. Always keep the front four open. He meant the front four parking spaces - the ones by the front door. Seemed simple, people pulled up, ran in the door. We'd move their car for them so the next person could park by the front door. People felt good.
Look at this psychology. We all feel lucky when we find a parking spot close. Sometimes we even joke that someone saved a spot for me. Fact is, George was saving a spot for everyone who came to the shop. The front four. Getting your car worked on was no fun, so George made sure everyone started off feeling lucky. Same when they picked up their car. We used the front four. Nothing complicated, some work to run accross the lot. And George ALWAYS helped. He asked nothing that he wouldn't do.
Realtors, so you make your clients feel this important? Do they feel lucky as you work hard for them? We need to think about where we park at the office or at an open house. Leave the easy way for the clients. Let them feel lucky. Set up searches in the MLS for new listings. Show your buyers listing the day after they become available. Let them feel lucky.
How many times has a listing client called you to tell you about the new listing on the block. What if you called them first? Every morning, check your MLS for new listings around current listings. Send an email flyer to the client before he calls you. Call your client when interest rates jump up or down.
Little things. Simple systems that make your client feel lucky. They say you make your own luck with hard work. Maybe we should be making our clients luck with our work. Let's give em the front four...
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