Coming Sooner or Later? Sooner Always Trumps Later ! Wrap It Up

I would never think of doing coming soon marketing unless I had a signed agreement.  And as for putting on the MLS as coming soon, in ours, we must have a price at that point.  

Great reminder post, Barbara Todaro .  That was my response to teh Q & A - make sure you have a signed contract in place before putting your sign up. You may find out the seller will sell the house right under your nose without it!

All kinds of fun....and sometimes MLS folks who are pretty sure they run your business and marketing plan...OY !

Good evening Barbara Todaro,

I wouldn't even consider putting a Coming Soon rider on any sign of mine in a yard of a home without a signed listing agreement. I know agents who do and it's backfired on them! Not a good practice!!

Good morning Barbara.  I have a client where I discussed exactly what you wrote about today.  Due to hit the market in the next 30-45 days...  We'll see what happens

Well Barbara, it seems that you know how to compete and "Win" all the time, and that's why you and The Team are so successful!

This is good reading for listing agents and their clients. Thanks for sharing your successful business practices.

Hi Barbara,

It all goes back to "Market like you mean it!".  Well Done!

Good Morning Barbara - being on top of your game and beating everyone to the punch gives you the edge!

Good morning Barbara. It is a head game but a good one in my view. I do agree about the signed listing though.

Hi Barbara --- "Coming Soon" can be a very effective marketing technique and I'm not surprised to see that you have a strategy in place that works for you and more importantly for your sellers. 

I would be scared of any agent who marketed a listing without first getting a signed listing agreement. Here in NH though buyers will stop and knock on a door bothing coming soon and for sale. I tell all my sellers upon signing the contract to not let anyone in without an appointment. I give them cards to hand out.  Coming soon works on some, but not all. I do have many listings where we sign, but the seller needs a week or 2 to get the home ready to sell. 

Absolutely, for sure, of course, Barbara...would not dream of planting a 'Coming Soon' on a piece of property without a 'signed listing agreement' in my Broker's pocket. To do otherwise could lead to a very painful and disappointing outcome. So nice of you to share your expertise, Barbara Todaro.  

Listing property is an enjoyable way to make a living. It’s an opportunity to become creative with marketing materials; creating new energy to promote interest; and taking advantage of the typical methods used by other listing agents to change ours and make ours prominent in the marketplace.

I love this paragraph! and it is why I love reading your posts - you are so competitive! 

We do not do coming soons signs.  However, you do them right - with the purpose of creating urgency, pre-marketing and not allowing showings until the open house.  This is the right way as opposed to not responding other agents who inquire but only buyers who call direct, not allowing showings from other agents but being willing to show to buyers that call direct and attempting to double end, which is not in the seller's best interest.  Our MLS has for years worked on rules for coming soon homes and is now in the process of making it an MLS status with very specific rules assigned to them. -Kasey