I was training a group of agents and I asked an agent if he would like to sell me his real estate business for $1,000,000. He said yes. I said that before I paid one million dollars I wanted to know where his business comes from.
I asked " Where does your business comes from?" He said, "Open Houses, FSBO's, Expireds, and referrals".
For a million dollars thats a great business system. I asked, how many FSBO's did you go on in April?, he said "none". I said " Thats not a system for Fsbos. His million dollar business is now only worth $500,000 to me.
I asked how many Open Houses did you have in April? he said "Two", I said, Thats not a system for Open Houses. His $500,000 business is now only worth $250,000 to me.
I asked , how many expireds did you see in April, he said four. I said, thats not a system for expireds, His business is only worth $100,000 to me.
I asked how many referrals he got in April, he said none. "I don't want his business"
As real estate agents, you might be able to fool yourself in thinking you are working a business. But you can only fool yourself so long. To Succeed in real estate, you must have defined systems for each part of your business. Especially lead generation.
FREE E- BOOK ' THE COMPLETE SYSTEM TO MAKE $100,000 IN THE NEXT TWELVE MONTHS"
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Brett Noel
California's Success Coach
wwww.Brettnoel.com
BRAND YOURSELF
You have one shot to grab their attention. Postcards, Newspaper advertising, Memo pads, Calendars etc. The cost can be expensive. WHY SHOULD YOUR MARKETING BE IN COLOR? See Below
Agents spend so much of their time branding their business Cards, Fliers, Postcards, and all their marketing materials and then send VANILLA EMAILS.
WHY?
The first mistake is not having a continuing email campaign to stay in front of your sphere of influence
The Second Mistake is not sending branded email. The purpose of marketing is to create an emotion when your client thinks of you or sees something from you. Most agent fail when it comes to email.
I earned $500,000 a year in commission income and this is one of my secrets. Branded email. It s like having my website sent to my clients and potential clients.
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Branded email is a must for any top producing agents.

People are 55% more likely to view a color piece of marketing first
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Decision making improves by 70% Reader Retention increases by 78%
Imagine what you are sending out and how much is retained. Especially with your email. Branded email is a must in your marketing campaign.
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When you have your new branded email, I want to see it. I will share with you a system of what to send
Very interesting. Good points. There are many agents who believe they are 'busy' working their 'systems' who really have no systems or business.