ALCOVA mortgage has definitely improved the mortgage process for borrowers and Realtors. This year, I’ve had two closings with ALCOVA and two more are in the works. I’ve been impressed with ALCOVA’s new initiative and how they are educating and keeping the borrower and Realtor informed throughout the loan process.
The mortgage process is complicated, lengthy, tedious, and, for lack of better words, a complete and total headache for the once optimistic homebuyer. The prospective borrower is faced with the stresses of providing an endless supply of personal financial records, signing a plethora of documents, waiting for their loan officer to address their many questions and concerns in a timely manner, and hoping that their loan will close before their contract expires.
With their newly launched CRM, SureFire, ALCOVA is bringing interactivity to the mortgage industry. As opposed to traditional lending procedures where the client is faced with an overwhelming amount of uncertainty, SureFire keeps potential buyers involved in the loan process with automated email updates regarding their loan status, interactive videos, and educational tools to help ensure a successful and hassle-free path to home ownership.
In addition to simplifying the mortgage process for prospective buyers, SureFire also allows for unique co-marketing opportunities between realtors and lenders. For example, a realtor may opt to be featured in a video designed specifically for educating and informing a mutual client. This strategy keeps the realtor “top of mind” with his or her client as well as an active participant in the loan process itself. I received the below video in an email about my buyer's loan. Click on the photo below to view video.
So, why would anyone willingly put themselves through the mental and monetary torture of getting a mortgage? The answer is simple: in today’s real estate market home loans often serve as the bridge between the dream and the reality of owning a home.
With SureFire, ALCOVA hopes to redefine what it means to get a home loan by returning control to the borrower and crediting the efforts of all those involved in the mortgage process. Find out what it truly means to be “top of mind” by visiting www.LewisburgLender.com or calling 304-645-2478.
Call Rebecca Gaujot at 304-520-2133 for all your Lewisburg real estate needs. View all homes For sale in Lewisburg, WV