ALCOVA Mortgage Keeps Borrowers and Realtors “Top of Mind”

Real Estate Agent with Perry Wellington Realty, Adam Conrad, Broker WV0026375


Buyers used Alcova Mortgage and are now homeowners.ALCOVA mortgage has definitely improved the mortgage process for borrowers and Realtors.  This year, I’ve had two closings with ALCOVA and two more are in the works.  I’ve been impressed with ALCOVA’s new initiative and how they are educating and keeping the borrower and Realtor informed throughout the loan process.


The mortgage process is complicated, lengthy, tedious, and, for lack of better words, a complete and total headache for the once optimistic homebuyer. The prospective borrower is faced with the stresses of providing an endless supply of personal financial records, signing a plethora of documents, waiting for their loan officer to address their many questions and concerns in a timely manner, and hoping that their loan will close before their contract expires.

With their newly launched CRM, SureFire, ALCOVA is bringing interactivity to the mortgage industry. As opposed to traditional lending procedures where the client is faced with an overwhelming amount of uncertainty, SureFire keeps potential buyers involved in the loan process with automated email updates regarding their loan status, interactive videos, and educational tools to help ensure a successful and hassle-free path to home ownership. 




In addition to simplifying the mortgage process for prospective buyers, SureFire also allows for unique co-marketing opportunities between realtors and lenders. For example, a realtor may opt to be featured in a video designed specifically for educating and informing a mutual client. This strategy keeps the realtor “top of mind” with his or her client as well as an active participant in the loan process itself.   I received the below video in an email about my buyer's loan. Click on the photo below to view video.


ALCOVA mortgage helping buyers with the loan process


So, why would anyone willingly put themselves through the mental and monetary torture of getting a mortgage? The answer is simple: in today’s real estate market home loans often serve as the bridge between the dream and the reality of owning a home.


With SureFire, ALCOVA hopes to redefine what it means to get a home loan by returning control to the borrower and crediting the efforts of all those involved in the mortgage process. Find out what it truly means to be “top of mind” by visiting or calling 304-645-2478.              


Call Rebecca Gaujot at 304-520-2133 for all your Lewisburg real estate needs.  View all homes For sale in Lewisburg, WV



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Your Real Estate Connection for Lewisburg, WV and the Greenbrier County




If I can assist you in any way with your real estate needs in Lewisburg, WV, Greenbrier County or the surrounding areas, please feel free to contact me by phone at
(304) 520-2133
, email
or visit my website at


Perry Wellington Realty

Adam Conrad, Broker

Martha Hilton, Managing Broker



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Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rebecca, these lenders that keep everyone in the loop is difficult to find, and sounds like you have a keeper.  KUDOS to ALCOVA.

May 18, 2017 07:11 AM #1
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Joan Cox - it is really great to be kept in the loop. And, I like the video that provides the names of the agents.

May 18, 2017 07:21 AM #2
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Rebecca - it sounds like you have found a great mortgage provider for a partner.  Their focus on the customer is refreshing.

May 19, 2017 03:06 AM #3
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Rebecca Gaujot, Realtor®

Lewisburg WV, the go to agent for all real estate
Your Connection to West Virginia Mountain Splendor
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