large leaf placemat and napkins

Which rooms to stage and how much staging is needed in a home is a subject that is often discussed and debated.  The one thing that is generally agreed upon is that the goal is to showcase the physical space-it's architectural features and amenities-not necessarily the furnishings.

Occupied homes may not need much supplimentary help but vacant homes usually do. Occupied homes may have a cozier feel while vacant homes may have a stark or abandoned feel. The more upscale the home, the more people expect to see something that is a WOW. What might look pretensious in a mid priced townhouse or condo might be just the thing in a property three times its size.  Setting the table for dinner, in advance, may be the norm in your area but may look odd in others. Some staging techniques, like ribbon-tied towels in the bathroom, have evolved to keep them from being used and therefore always neat and tidy. (In occupied homes, separate towels are reserved for everyday use and then tossed in the hamper.) Staging that might seem over the top may be quite practical when trying to maintain an orderly interior.

neutral towels tied with ribbon

Staging is set dressing in the theatrical world and that's what we do for homes.  We have a physical space and we dress it to highlight the home's features. If the home is rather bland and/or lacking in architectural excitement, we can show how the rooms may be used and how they may be more interesting.  If a homeowner doesn't have much of a budget for more updated furnishings, using props may divert attention from the decor and help buyers concentrate on how they could live in the home. If the rooms are spacious, why not show it's potential for entertaining?  If a room is small, why not make it into a cozy study?

bundt cake

Some stagers get pretty creative.  Birthday parties, afternoon tea and even a mock crab feast have been used to give a space some oomph.  Why not?  If the props are done well it could be something fun that would stand out in buyers minds.  Are fake foods lame?  If they are really fake looking then they aren't really helping the situation.  Nicely crafted "faux foods" like cookies or cakes can look wonderful in a kitchen and never age or draw bugs. I have seen them used in both occupied and vacant homes where they have looked very nice.  Using fake foods where you might expect to see them sitting out in a normal kitchen isn't so strange.  Plastic bacon and eggs, however,  might be pushing it, but that's just my opinion.

Home staging isn't trickery.  It isn't used to hide or cover up flaws.  It exists to show the home at its best and to help buyers see the potential in the property. 

 
Post is included in group: Stage It Forward...
Post is included in group: Home Staging
Post is included in group: IRIS Stagers
Post is included in group: Redesign Renegades
Post is included in group: VACANT HOUSE STAGING & NEW HOMES

31 Comments on In Support of Home Staging Props and Techniques

MAY
11
2008

I couldn't agree more!  Staging helps highlight the homes features.

5:10pm • #1

I agree with you Pam.  I think the best advice I received regarding props...of any kind, be it faux fruit/food, ribbon tied towels, etc. is to keep it ELEGANT yet SIMPLE.

5:43pm • #2
2 Featured Posts

Amy and Teresa,  the old adage that less is more is never more true than in staging.  I always feel that when in doubt, leave it out.  That little voice in your head is there for a reason.  Skimpy decor is the flip side-sparse and stark isn't welcoming either.  We all strive for that happy medium.

5:47pm • #3
131,849 Points 12 Featured Posts Outside Blog

Pam: I share the same philosophy about staging. What works in one home may not work in another. There is the possiblity of over-doing it, just as the possibility of missing an opportunity to make a home stand out by under-doing it exists. A talented and experienced stager will know where the "just right" point is.

7:04pm • #4
2 Featured Posts

Michelle, I like your phrasing, "missing an opportunity to make a home stand out by under doing it." Overdoing it can mean many things to many people and in different situations. It is usually thought of as being too clever with the set up of decorative items and props but it can be other things as well.

One example is a modest remodeling to sell a house that may seem like overdoing it.  But if it is an older home with appliances that are on their way out, chipped Formica countertips and a worn vinyl floor, not redoing the kitchen is a major missed opportunity-and most likely a lot of missed offers on the home.

Obviously this isn't something that stagers generally do, but sometimes have to recommend. 

Thanks for your comments.

 

 

7:51pm • #5
3 Featured Posts

You make some excellent points Pam. It is funny, I am not a prop quenn, by any means, but this subject hit a nerve with me and I feel compelled to defend it. The staging message is difficult enough to get out there, without having people call these aspects of staging stupid or tricks.

7:59pm • #6
2 Featured Posts

Cari, I don't get into towel origami or fake beverages either, but there are applications for some of these things when done with a light touch.  I personally loved the crab feast and can see it at a beach house or condo.  I don't know that I would do it but I can appreciate the effect.  I have created dinner parties for plain dining rooms and have done simple arrangments in the center for others.  It all depends on the perceived need. Our clients are best served by our experience and open mindedness about what will work for their particular needs.

8:21pm • #7
6 Featured Posts

Very nice blog. Agree. As usual in life..when done with taste and elegance staging techniques just work. If not, you will be out of business. Kym

10:06pm • #8
133,440 Points 2 Featured Posts Outside Blog Hit Router

Well put all.  Think the three blogs on this topic have sort of analyzed it inside and out.  We all can agree to disagree or better yet, make our judgments based on the property, demographic and circumstances.  Good debate anyway. 

10:15pm • #9
2 Featured Posts

Kym, thank you.  I enjoyed your post about over the top staging and agree that we should practice in our own lives what we create for others.  An excellent point and well put.

10:16pm • #10
2 Featured Posts

Terrylynn, you may be right, but like many topics with no absolutes, the debates will probably go on in other blogs and posts. I think the different opinions will ultimately help us focus on the big picture-preparing homes to make their best showing on the market in order to make the best sale for the homeowners.  Thanks for your input, as always.

10:24pm • #11
MAY
12
2008
214,819 Points 6 Featured Posts Outside Blog

Very well written.... I agree with pretty much everything you had to say here.

7:44pm • #12
125,707 Points 7 Featured Posts Outside Blog

Great blog, I love the photos. As many have said before, it's all about giving the buyers a great impression.

Cheers,

Cindy

8:19pm • #13
2 Featured Posts

Melissa and Cindy, thanks!  Glad you liked the pictures and could relate to the spirit of the piece.  The point is that we don't want to standardize staging techniques, nor should we. Each home should be uniquely showcased. 

 Thanks for dropping by and commenting.

11:01pm • #14
MAY
18
2008
2 Featured Posts

Hi Pam, Great ideas and valid points.  When I first started in my professional career in design, I was fortunate to work on model homes.  We purchased and only used food props that were realistic to just add the needed ambience for a room.  Staging a home can really make a difference in the style, colors and decor that needs to compliment the syle and price point of a home.  I can not tell you how disappointing it is for homebuyers when an expensive home is not staged.  It is a real disappointment.  However, even doing a few rooms can reaqlly make a difference.   

Have a Colorful Day!

10:24pm • #15
2 Featured Posts

Irene, you are so right, the quality of the props can make or break the ambiance of a staged home, as most of us have found out from experience.  What may have worked five or six years ago may be dated now or may seem old hat.  We need to keep our staging fresh, but that is for each of us to decide for ourselves based on the area where we live, the clients we work for and the homes we stage.  We learn from each other and are inspired by the creativity we see around us.  Staging works; great staging works wonders!

11:22pm • #16
MAY
22
2008

Great pics and ideas Pam, you remind us all that its the small touches that touch us or touch our clients. Its the chocolate on the pillow of an idea that sells the room, the house or a lifestyle.  No trickery is involved. Its a matter of connecting with the senses.

3:14am • #17
2 Featured Posts

Jennifer, "connecting with the senses" and the buyers' emotional needs is exactly what we do.  Any house could be a shelter but what people want is a home.  As home stagers, I think it is our main goal to show them this possibility.  Thanks - and glad you liked the pictures too!

2:37pm • #18
101,882 Points 18 Featured Posts Outside Blog

Good post, Pam! When I hear a buyer say "I didn't buy that house because the table was set and the towels were tied", I will stop using those practices!

4:51pm • #19
MAY
23
2008
2 Featured Posts

Elaine, right, me too!  Even when I have been to open houses where the staging may have been a bit more that I thought was necessary, the response by the people going through was always positive.  Of course they knew it was staged and some even seemed impressed that the sellers took the time to have it done.  It's a value added impression.  The home owners cared enough about their home to show it at its best.

11:40am • #20
MAY
25
2008
Localism Sponsor

Well said, l especially like the part about "to give a space some oomph" :]

 

10:50pm • #21
MAY
26
2008
136,366 Points 2 Featured Posts Outside Blog

I agree - props should definitely compliment the house that is being staged and the lifestyle that you are trying to create.  Really really fake looking food doesn't help because buyers don't want to feel like they are buying a house that you put cheap things in.  All buyers like luxury no matter the price range of the house.

10:39am • #22
2 Featured Posts

Ronelle,  Oomph is a great word, isn't it?  I'm sure that your business name stand out in people's minds.  Great choice.

Tanya, you're right, the perception of luxury makes anything more appealing.  It's like that commercial that says if you can get this  first class service for the same price you would pay for basic service, why would you go anywhere else?  If you could buy an attractively priced and presented home, why would you settle for anything less?

8:58pm • #23
Localism Sponsor

Thanks, it's funny how much people love saying that word

10:39pm • #24
199,479 Points 1 Featured Post Outside Blog

Much of what is done in staging varies according to the market - what I do in a luxury lake home - I do not do in a modest townhouse here.  When I stage in the metropolitan area I can go more contemporary than I can in the Brainerd Lakes area. Again, knowing your market.

10:52pm • #25
MAY
27
2008
2 Featured Posts

Ronelle, it's a great way to express what a good room is lacking in order to be its best. 

Kathleen, exactly, knowing the nuances in the housing market is part of a home stager's expertise.  It's just one of the many reasons to go with professional staging.

11:01am • #26
JUN
01
2008
370,399 Points 3 Featured Posts Outside Blog

Props are the icing on the cake, the furniture is just the cake.  A cake looks so much better decorated!

1:31am • #27
2 Featured Posts

Pam, Nice post - Staging is making the home memorable !!

Blessings,

3:26pm • #28
2 Featured Posts

Cindy-love it-icing is a great analogy.  

Cheryl-a memorable home in the best sense is our goal 

Thanks to both of you for your comments

 

7:59pm • #29
2 Featured Posts

Renee,

Thanks!  I think the controversy about overdoing staging props and accessories comes from some over enthusiastic efforts in "icing the cake".  Less is more being one mantra, some homes may come off more like this:

floral topped cake                                                      

Pretty amazing but you can barely see the basket weave details on the cake.

When with a little restraint a staging can result in something like this:

white tiered cake with flowers Simple, elegant and memorable.

 

8:38pm • #31

This blog does not allow anonymous comments

 
Rainmaker_large

Pam Faulkner-Faulkner House Redesign Stager-Northern VA-Fairfax & Loudoun Co

Herndon, VA

More about me…

Faulkner House Interior Redesign

Address: Oak Hill, VA , 20171

Office Phone: (703) 689-9886

Email Me

Real estate staging tales, opinions, candid comments and "What I Learned While Staging Today", by Pam Faulkner of Faulkner House Interior Redesign


Links

Archives

RSS 2.0 Feed for this blog

Find VA real estate agents and Herndon real estate on ActiveRain.