When you find a marketing method that works, continue to work it. Print works for me, and I complement it with online marketing. This is my favorite resource for online marketing. I don’t know what your online results are with ActiveRain, but I get good Google Juice from it.
My June ad is one that promotes the team; our new listings; our active inventory; displays our pending properties and offers a Free Home Evaluation to restock our shelves. I get great mileage from it!!
Print marketing works well for us, but I provide a full page. Whether one is looking for a home or not, they’ll see us! Visibility in a multitude of sources equates to more business in the future. It costs money to make money… but you already know that!!