Create A Solid Marketing Program That WORKS FOR YOU | Test It

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://actvra.in/54yM

Here’s a sample of our latest “sale pending” postcard on the property located at 34 Hunters Run in Franklin MA. This postcard will land at 500 homes. The same homes that received our “Just Listed” postcard for this property. The same homes that received our “Free Market Analysis” postcard that actually started the entire series of marketing. This is proof to all 500 homeowners that what we do WORKS WELL.

 

From this one postcard, we will receive several more calls for a Free Market Analysis.  There are “trigger points” on the postcard that encourage curious homeowners to request that free service. 

 

 

Not everyone is likely to sell, but they’re certainly likely to “remember us!” The members of The Todaro Team ARE memorable, and their presentation materials remain with the homeowner.  Our goal is to have them share it with their friends and family members! That happens!!!!

 

 

Another thing that happens is that we DO secure new listings from that postcard, and the cycle continues…. “List, Sell, Rinse and Repeat” as so eloquently and frequently stated by Michael Jacobs.

 

Do you still think the “sale pending” card is a waste of time and money?  I hope every real estate agent in my marketplace thinks that!!  It’s a bigger “score” for us!!!

 

Just sharing my thought for the moment….

Posted by

        

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2017 Barbara Todaro

                               All Rights Reserved

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 05/21/2017 11:50 PM
Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin
Groups:
The Art Of Marketing You
RE/MAX Active Rain Bloggers
Bartender, Make it a Double
Our Success Stories
Old Farts Club

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Ambassador
2,315,335
Paul S. Henderson, CRS, REALTOR®,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I have become a disciple of the Todaro method of marketing because it works Barbara Todaro 

May 15, 2017 11:52 AM #12
Rainmaker
3,669,527
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Chris Ann Cleland let us all know how it works for you..... remember, it's not a "one shot deal".... 

Thanks, Steve Loynd  hope all is well with you...

Mick Michaud this is first hand and it does work....works well...

May 15, 2017 12:52 PM #13
Rainmaker
3,669,527
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Jan Sohlman you MUST add Free Market Analysis....people need direction...they need to read what you're offering.... there's no reason to call you if you just update your successes....give them guidance all the way to calling you...

May 15, 2017 12:54 PM #14
Rainmaker
3,669,527
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Paul S. Henderson, CRS, REALTOR®, that's great, Paul.... and I love what you post everyday...

May 15, 2017 12:55 PM #15
Rainmaker
445,020
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

May 15, 2017 01:29 PM #16
Rainmaker
3,669,527
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thanks so much, marti garaughty ...I appreciate how good you are to me.... 

May 15, 2017 02:22 PM #17
Rainmaker
1,876,114
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Your marketing coverage is consistent and focused.  I think it would be hard for you to fail!

May 15, 2017 05:20 PM #18
Rainmaker
3,669,527
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Myrl Jeffcoat failure can happen to anyone..... it's not that difficult.... I'm not taking the chance of not foucusing....

May 15, 2017 05:36 PM #19
Rainmaker
2,061,845
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Barbara.  More food for me to feed our agents with.  Meeting starts tomorrow at 09:30

May 16, 2017 02:13 AM #20
Rainmaker
2,415,338
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

The "lather, rinse and repeat" formula in direct mail is a trademark for the Todaro team !

May 16, 2017 04:30 AM #21
Rainmaker
3,633,579
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks, Barbara, great advice for anyone in this business wanting to increase their business.

May 16, 2017 04:47 AM #22
Rainmaker
3,669,527
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

James Dray go get 'em...show them how it's done!!!

Sally K. & David L. Hanson (Sally).... now I need to improve my one liner with your very important word "lather"... keep on helping me, kids!!

May 16, 2017 04:50 AM #23
Rainmaker
3,669,527
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thanks, Gabe Sanders you can count on one hand those who will actually take the time, effort and expense to test it.... that's the main problem with most agents....

May 16, 2017 04:51 AM #24
Rainmaker
1,058,288
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I've always wished that we LOs could use some of the same ideas as agents regarding properties, Barbara Todaro ... "Successfully financed by" signs ... postcards with a similar message.  I think this kind of marketing is very effective ... but not sure it would "fly" regarding financing ...

Gene

 

May 16, 2017 02:12 PM #25
Rainmaker
3,669,527
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi If I were a loan officer, I'd be mailing monthly  postcards to a target area of subdivisions that have decent turn-over.... many homeowners need to refinance.... and I'd send postcards saying " I closed 20 refinance loans this month. Those homeowners had a change in value because of the strong market."

Call me, and we can find out if your value has changed!!

Be The First Gene.... others will eventually catch on....and then you can change your message.... 

 

May 16, 2017 02:28 PM #26
Rainmaker
3,052,500
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

When you test your market you can adjust it . . . . and increase it's effectiveness.

Good luck and success.

Lou Ludwig

May 16, 2017 08:59 PM #27
Rainmaker
2,130,533
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  I trust your marketing program, test no need if you do it, it must work like a charm.  Thanks for sharing.

\

May 17, 2017 06:49 AM #28
Rainmaker
3,052,500
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

Congratulations on the team sale of 34 Hunters Run Franklin Massachusetts.

Good luck and success.

Lou Ludwig

May 17, 2017 07:38 PM #29
Rainmaker
2,575,512
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara -- thank you for the mention.  Your consistent marketing message(s) and your willingness to share your successes that makes things like List..Sell...Rinse...Repeat come to life.    

May 18, 2017 06:37 AM #30
Rainmaker
1,269,739
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

I am pleased you posted this blog this morning as Sandy and I are reviewing our postcard marketing strategies in the San Diego Market this week; Thank you!

May 22, 2017 05:50 AM #31
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