Real Estate Marketing with Facebook Stories

Services for Real Estate Pros with BRE# 01392374

Edited to add: Facebook stories is available from the Facebook app when you're using a mobile phone. Sorry I wasn't clear about that!


Facebook continues to introduce new features to stay ahead of the competition. Most recently, this included the introduction of Facebook Stories. These stories allow you to add pictures and videos into a sequence that your Facebook friends can view once, within 24 hours of when it’s posted.

Can Facebook Stories be used for real estate marketing? It can if you have the right goals in mind.

Using Facebook Stories for Real Estate Marketing

As of right now, Stories are only available on personal pages, so you have to focus on building your brand among those you are already connected with on Facebook.

Many Realtors® find it useful to have connections on their personal Facebook pages that are in the communities they market in. Even if your connections are family and friends, you can benefit from having them share your brand.

You can still keep your personal and professional lives separate by controlling who sees your Facebook posts. You can make a variety of sub-lists within your friends list and share with only who you intend to engage.

Some of the best ways to use Stories include:

  • Making friends in relevant Facebook groups, and adding them to your Facebook friends. Once they are part of your online community, you can encourage them to view your Facebook Stories.
  • Encourage your friends and family to view your Stories and be advocates for your brand. They can share information about your listings, encourage others to friend you, and more.
  • Build community among those you know on Facebook by using Stories to show “A Day in the Life” behind-the-scenes style snapshots.
  • Demonstrate your expertise in “how to” videos such as how to prepare a home for sale, how to choose a property photographer, and more.

Images and videos expire after 24 hours, so be sure you promote your Stories shortly after you create them!

Creating a Facebook Story

Stories are located at the top of your Facebook page. Click the + sign next to “Your Story” to add images and videos. You can choose pictures or videos already on your camera or use Facebook’s camera to take a picture or record a video.

Be sure to use videos or images in portrait mode. In landscape mode, your Story will show large black bars of unused space above and below the image, and the picture will be hard to see.

Once you have an image or video you want to use, spruce it up! You can use a variety of masks, filters, and even doodles. There are silly licensed images from popular movies, color masks, and more to make your story unique.

Once you’ve finished customizing the image or video, tap the arrow icon to post it. You’ll have options to send it directly to a single person or add it to your overall Story, just like you do in Snapchat.

By creating and promoting Stories to the people you’re connected with on Facebook, you can create buzz and build your brand. Your friends can then spread the message to their own friends and family. When used in combination with farming postcards and other marketing methods, Facebook Stories can be powerful!


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Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

This is good info to further connect on FB with friends and clients. thanks for sharing.

May 19, 2017 03:55 AM #7
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks for the information. This is a new aspect for me.

I could not find the + you referenced.

May 19, 2017 04:34 AM #8
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Thank you for sharing, Nadine, I will have to look into this further!

May 19, 2017 05:14 AM #9
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Thanks for the information and guide for doing stories and the associated strategies. 

May 19, 2017 05:34 AM #10
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Thanks for keeping us abreast on Facebook, I had no idea about stories!

May 19, 2017 05:48 AM #11
Claudia Rydel
Rydel Interiors - Chalfont, PA
Rydel Interiors Certified Professional Home Stager

Thanks Nadine great info which I saved !

May 19, 2017 05:50 AM #12
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Anita Clark it a yepper and Nadine Larder makes a good hostess

May 19, 2017 06:01 AM #13
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Nadine Larder ,

How cool is this! I hadn't heard about this before..bookmarking and reading later..I'm late for a closing.

May 19, 2017 09:34 AM #14
James (Jim) Lawson, DBA LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

Valuable info Nadine. Thanks for posting.

May 19, 2017 10:00 AM #15
Michele Connors
The Overton Group, LLC Pitt & Carteret County - Greenville, NC
Your Eastern North Carolina Realtor

everytime I stop by I learn something new ! Thanks so much for this clever idea -- who knew it was there ready to use ! 

May 19, 2017 10:17 AM #16
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Like John Wiley I could not find the + or Your Story at the top of the page :(

May 19, 2017 11:01 AM #17
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


Thanks for another great tip to use with my facebook pages.  

May 19, 2017 12:23 PM #18
Stephen Turner
TriCorner Homes (TriCorner Realty) - York, PA

Thank you. I've seen the pages option at the top of my page, but now maybe I'll have the courage to give it a try.

May 19, 2017 01:52 PM #19
Raymond Edler
Keller Williams Realty Dallas Fort Worth 214-552-2091 - Prosper, TX
#1 Real Estate Office in DFW

A great tip to use portrait mode for videos.  I've always used landscape mode 

May 19, 2017 06:39 PM #20
Mega Team Real Estate
Realty ONE Group Alliance - San Mateo, CA
San Francisco and Peninsula Real Estate Concierge

Great tips. Thank you for sharing. 

May 20, 2017 02:11 AM #21
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great tips. I will bookmark this post and read it again 

May 20, 2017 03:12 AM #22
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Had trouble finding it. For anyone else who can't find it, it's at the top of the newsfeed, not the top of your personal page.

May 22, 2017 12:30 PM #23
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

FB stories would be great on the business pages but they should keep them there and not automatically remove them on business pages if they get to that point. 

May 25, 2017 01:08 PM #24
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Very interesting, Nadine!  I'm definitely going to look into it. I suppose as long as you don't overwhelm your personal FB friends with too much real estate, this might be a fun thing to share periodically. Hopefully once we master it on our personal pages, they'll add it to the business pages!

May 26, 2017 02:21 PM #25
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

Another great post from you! 

I just recently added a friends/vendor appreciation day and will use ''live'' to record short stories. 

Aug 19, 2017 07:25 PM #26
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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