Tim here, with a couple news articles that caught my eye - would love to hear your thoughts!
First off – looks like Zillow is in hot water.
An excerpt from an article entitled “Zillow Advertising under CFPB fire sets real estate industry on edge”: "Why would a new-media company founded to, as it says in its mission statement, 'empower' customers with new ways of shopping for and maintaining a home cling to an outdated way of doing business, rather than trying to disrupt it with a newer, better model?" Click here to read the full story.
Hmmm…GREAT question. Although we may not have an answer – we definitely have your "newer, better model" when it comes to empowering homeowners (sellers), homebuyers and the agents that want to work with them. Complete access to our marketing suite, designed in the epicenter of USA’s hottest housing market.
Next up, CNBC is reporting: “Real Estate CEO: Record-low housing inventory is ‘freaking us out’”. Full statement + developing story: “The inventory is reaching historic lows. It’s never declined vaster than it did last month. It’s freaking us out – it’s affecting our business; it’s limiting our sales…”
Its high time to call in the solution to the low inventory crisis. Can you guess what that would be?
Yep, the exclusive listing-generator: Seller’s Corner.
Low inventory is a reality. Zillow (the supposed remedy to low inventory) is failing.
Shouldn’t realtors/agents have a reliable, empowering alternative they can turn to?
Given our company headquarters are located in the hottest (seller’s) housing market in the nation – I think it’s safe to say:
We know (and see) the stress and strain of low inventory on agents.
We know (and have designed) marketing tech and practices specifically designed to increase listings and boost the quality and efficiency of your professional career.
That didn’t sound too sales pitchy, did it? ;-)
Really hope your week is going well,
Director of Marketing