What Do You Think? Is Staging Stupid?
The other day I read a post entitled Stupid Staging. From what I could tell, the point was that staging is, for the most part, no longer needed in our current market and could, in fact, could incur “additional costs due to carrying costs and the time value of money.”
If you’re a seller or planning on selling your home, that premise may mean that you don’t have to worry about staging your home. And, you certainly don’t want to add to the costs of selling your home.
I have a different take on this, however. Having experienced the lean years of the housing and economic recession, many buyers are being more cautious in their investments. They need to see the value in what they purchase, and that includes the condition and "liveability" of a home.
In addition, the funds they choose to budget towards this investment may be limited. A house that appears to be in need of repairs, updating and basic TLC will be weighed against one that appears to be move-in ready and in good condition.
There’s another “new” in today’s buyer and that is they have become accustomed to seeing homes that have been made almost- model home ready thanks to the shows on cable television.
Will staging your home cost you money?
Nothing in life comes without some cost and that includes getting your home sold.
Did you know that a home staging consultation averages from $150 to $300? Are you willing to risk the sale of your home over that amount?
Even if you elected to stage your vacant home with furniture and accessories, that investment would be far less than the average price adjustment of 8 to 10% your agent will suggest when your home isn’t selling.
Will waiting to stage your home cost you money?
Certainly, there will be buyers interested in homes that are in need of sweat equity but will be bottom lining it. They will calculate the cost of repairs, updating, knocking down, whatever it takes, and trust me, that figure will usually be higher than the actual cost. Any offer they make will depend on what they perceive the value of your home to be.
And let’s not forget the overused but true saying...You have only one chance to make a good first impression.
That picture of your home will stay in a buyer’s and their agent’s eyes. By the time you decide to improve the appearance of your property, that buyer may be gone.
Staging isn’t just about moving items around. It’s about maximizing the investment you have in your home by making sure it will appeal to your buyers.