What Do You Think? Is Staging Stupid?

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Home Stager with Room Service Home Staging

What Do You Think? Is Staging Stupid?

The other day I read a post entitled Stupid Staging.  From what I could tell, is staging stupid?the point was that staging is, for the most part, no longer needed in our current market and could, in fact, could incur “additional costs due to carrying costs and the time value of money.”

 

If you’re a seller or planning on selling your home, that premise may mean that you don’t have to worry about staging your home. And, you certainly don’t want to add to the costs of selling your home.

 

I have a different take on this, however. Having experienced the lean years of the housing and economic recession, many buyers are being more cautious in their investments. They need to see the value in what they purchase, and that includes the condition and "liveability" of a home.

In addition, the funds they choose to budget towards this investment may be limited. A house that appears to be in need of repairs, updating and basic TLC will be weighed against one that appears to be move-in ready and in good condition.

There’s another “new” in today’s buyer and that is they have become accustomed to seeing homes that have been made almost- model home ready thanks to the shows on cable television.

 

your home is your investmentWill staging your home cost you money?

 

YES!

 

Nothing in life comes without some cost and that includes getting your home sold.  

 

 

 

Did you know that a home staging consultation averages from $150 to $300? Are you willing to risk the sale of your home over that amount?

Even if you elected to stage your vacant home with furniture and accessories, that investment would be far less than the average price adjustment of 8 to 10% your agent will suggest when your home isn’t selling.

 

Will waiting to stage your home cost you money?

YES!

Certainly, there will be buyers interested in homes that are in need of sweat equity but will be bottom lining it. They will calculate the cost of repairs, updating, knocking down, whatever it takes, and trust me, that figure will usually be higher than the actual cost. Any offer they make will depend on what they perceive the value of your home to be.

 

And let’s not forget the overused but true saying...You have only one chance to make a good first impression.

That picture of your home will stay in a buyer’s and their agent’s eyes. By the time you decide to improve the appearance of your property, that buyer may be gone.

 

Staging isn’t just about moving items around. It’s about maximizing the investment you have in your home by making sure it will appeal to your buyers.



 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Tony and Suzanne Marriott, Associate Brokers 05/20/2017 06:12 AM
  2. Gabe Sanders 05/25/2017 11:50 PM
Topic:
Home Selling
Location:
Florida Palm Beach County
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Rainmaker
3,023,399
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Kathy

Congratulations on the gold star feature for an outstanding post.

Good luck and success.

Lou Ludwig

May 19, 2017 07:21 PM #57
Rainmaker
564,634
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Kathy,

I hate to use these words but staging is a "no brainer".  Sellers are making a mistake if they don't get someone outside the home to help them with their staging needs. 

May 19, 2017 07:30 PM #58
Rainmaker
696,991
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Sale price is 13% higher w/ vs w/o. 

Many realtors get into this business using free staging as a condition to get top listing $.

May 19, 2017 07:50 PM #59
Rainer
72,510
Theo Shaw
Baird & Warner Residential Real Estate - Evanston, IL
Serving Evanston & Beyond

As Ann Wilkins said, "...pictures are everything" and I tell seller clients that the photos are actually the first showing to every potential buyer.  Photos are where buyers decide to actually see the house, or click on the next listing online.

Stagers have an innate knowledge of what looks/feels right.  So much of selling is subliminal, and stagers are key in getting the message across.

 

May 19, 2017 08:15 PM #60
Rainmaker
2,443,936
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I don't think staging is stupid.  In fact, the consultation is usually worth it's weight in gold.  That being said, there certainly are stupid stagers and people giving bad advice.  See my latest post about stager who was giving bad advice to my customer.  You might find it entertaining.

May 19, 2017 08:19 PM #61
Rainer
405,498
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

It depends, some homes don't need a facelift or makeup, however, that's the exception, isn't it? Most properties IMO need a stager to get buyers excited to make offers, especially if the selling price is at the top of its market valuation. Regardless, a great post. 

May 20, 2017 02:55 AM #62
Rainmaker
1,194,881
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Kathy - I have personally seen the value of staging.  It is like going into a model home and placing yourself inside.  Stagers help with a menu of options based on goals.  Owners in South Florida are wise in contacting you to open their home to the best offers.

May 20, 2017 04:07 AM #63
Rainmaker
2,230,629
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Kathy Streib "A house that appears to be in need of repairs, updating and basic TLC will be weighed against one that appears to be move-in ready and in good condition."

Right on target - and - re-blog!

May 20, 2017 06:12 AM #64
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Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Kathy

Staging is a prudent part of getting a house properly prepared for the market so it will looks its best, when first seen online but experienced in person. I still find many sellers are not willing to invest in their success.

Jeff

May 20, 2017 06:42 AM #65
Rainmaker
2,101,247
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

People are so used to budgeting that they take that mindset into a Real Estate transaction as well. There is a time to spend to accomplish end results. Staging is under-appreciated for the results it brings & for the money spent to do so...

May 20, 2017 06:44 AM #66
Rainmaker
234,985
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,SFR,PSA

I have shown many houses that have beautiful photos in the MLS. All the photos showed the home fully furnishes and accessorized.

But for the showing, the house was vacant. What a difference!!

I know that a staged home will sell better than a vacant home.

Thanks for the post.

May 20, 2017 07:57 AM #67
Rainer
42,933
Adam Feinberg
ANCHOR ASSOCIATES - Manhattan, NY
NYC Condo, Co-op, and Townhouse specialist

It can seem ridiculous, but staging works. In NYC, the temp furniture companies have standard packages based on apartment size and provide design services included in the package. It's is expensive- but it works. I do laugh though when I see a staged apartment in an income restricted building (though income restricted apartments in NYC can easily sell for $500k-700k in many instances). These are buyers that are cash rich, income poor (trust fund, parents buying the apartment for kids, lottery/lawsuit winners, etc)- so they are buying large apartments at deeply discounted prices- and the interiors shouldn't matter as much, but in reality they do. 

May 20, 2017 08:41 AM #68
Rainmaker
371,091
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Staging works for me every time!  Too many sellers see it as an unneccesary or extravegant expense, they are uusally proved wrong!

May 20, 2017 10:00 AM #69
Rainmaker
1,403,793
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Kathy Streib - These are very wise words indeed! Here in Texas, most buyers want immediate gratification and don't want to even think about updating. Seeing the beauty as is when it is staged right makes a significant difference. What a great post!

May 20, 2017 02:36 PM #70
Rainmaker
2,352,726
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is how I make my money so I don't know if I want to rock the boat on this one lol

May 21, 2017 11:38 PM #71
Rainmaker
820,466
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
The Choice of Professionals

And not everywhere is selling in seconds. I still have a 90-150 day average depending on city or zip. 

I did comment on his post Kathy Streib because calling it "stupid" is detrimental to our relationships and I told him so.

May 22, 2017 07:53 AM #72
Rainmaker
312,204
Ann Nguyen
Dickson Realty - Truckee, CA
Lake Tahoe Truckee Homes For Sale

I totally believe in staging. Some of my listings, if they were not staged, would not have sold so quickly for full price or close to full price.

May 22, 2017 08:52 AM #73
Rainer
48,483
Anne Corbin
Fritz Realty LLC - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I showed a vacant house a year ago with no staging. Today, I showed it again with staging. The staging definitely made a positive difference.

May 24, 2017 08:46 AM #74
Rainmaker
790,329
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Wow that is one of the more "stupid" statements I have heard.  I think data proves that staged homes sell faster and for more money over and over again.

May 24, 2017 01:14 PM #75
Rainmaker
313,032
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

Staging is very important. Sometimes you don't need a professional stager but a good Realtor can help with what you have.

May 25, 2017 05:36 AM #76
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Home Stager - Palm Beach County,FL -561-914-6224
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