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Direct Mail Tip For Converting Recipients Into Customers

By
Real Estate Agent with William Raveis Legends Realty Group 30PA1082583

If you missed my recent blog post, "The Ultimate Guide To Direct Mail Campaigns," head over to my Facebook business page - Above and Beyond Marketing Strategies and check it out.

Most people divide their mail into two piles within the first ten seconds of looking at it, A - keep and B - throw away. I am going to give you a tip that will ensure you stay in the A pile, right after this!

Welcome back, Chris Pagli here from Above & Beyond Marketing Strategies and today is Marketing gold Monday! We are talking about direct mail. According to recent research from Huffington Post, 79% of people who received an offer in the mail acted on it. We want to get you into their A pile or keep around pile, so they take action on what you have sent. 

One of my favorite ways to do this is by attaching an offer to my mail. Now, what I have learned is, sending an offer is not enough. We need to attach a deadline so that people take action. Urgency sells. The longer you give people to make a decision the less likely they are to make that purchase.

If you missed my recent blog post, "The Ultimate Guide To Direct Campaigns," head over to my Facebook business page - Above and Beyond Marketing Strategies and check it out.

I look forward to seeing you next week for more Marketing Gold on Monday!

Comments (3)

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Christopher Pagli there is no better way to search for new listings than with direct mail marketing....

May 23, 2017 05:00 AM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

Great tips, Thank you!!!

We need to attach a deadline so that people take action. Urgency sells. The longer you give people to make a decision the less likely they are to make that purchase.

May 23, 2017 05:06 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I obtain most of my property management business from direct mai

May 23, 2017 05:49 AM