Part of owning a small business is building your brand. Your brand is more than your name and logo, or a billboard with your face emblazoned upon it; it’s your overall reputation with your clients and the community. When you’re a referral-based business, part of your brand’s identity is the great service you provide to your clients and their referrals. Your brand precedes you when you meet with referred clients, new business and when networking with other agents and professionals in the industry.
Your monthly marketing flyers are just one way to reinforce your brand and expertise, especially when you send them consistently. Each month, you have the opportunity to connect with your clients and stay at the tops of their minds so they’ll think of you when they hear someone is thinking of buying or selling a home. However, if you don’t personalize your flyers, how will potential clients know who to contact if your client passes them a flyer?
Remind your clients how to contact you. When you personalize your flyers, you make it easy for your clients to refer you to their connections. They simply give the person they want to refer a flyer and they have all the information they need to contact you.
Illustrate your expertise in the industry. Each month, the flyers offer topical information to help your clients and may be of interest to their family and friends who are interested in becoming homeowners.
Turn your clients into brand advocates. Since the flyers can be easily shared, you can encourage your clients to share them with their family, friends and neighbors. This spreads your reach and gives your clients a tool to help them refer you.
When you personalize your flyers, you take your marketing to the next level. Click here to learn more about personalization and remember, Referral Maker CRM can help you stay on top of sending your flyers by reminding you to send them each month. Click here to learn more.
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