by Andy Coffaro
PropertyMinder Marketing
We know how busy you are from the time you wake up and have your first cup of coffee until your head hits the pillow that night.
That’s why we’re giving you three incredibly simple ways to stay engaged with your sellers not just today, but also for years and decades to come to maximize your revenue.
#1. Give Your Sellers Free, Awesome, and Relevant Content
A great way to stay top of mind with your home sellers is to give them free content on a regular basis.
Here are just a few ideas in the order of most efficient to time-consuming – all with the goal of keeping your clients engaged with your content and positioning you as a thought-leader in the real estate industry.
• Provide relevant industry news, articles, marketing and social media tips, and more via your social media channels. This can literally take only a few minutes each day, or you can schedule your posts ahead of time via social media dashboards like Hootsuite.
• You’re an industry leader and expert, so prove it by crafting blog posts on a weekly basis. Short on time? A killer article only needs to be around 300 to 500 words to be effective. That’s as short as just one double-spaced Word document.
• Informative, eye-catching, and scannable infographics like this one can take a bit of time to research, write, and create, but the benefits are almost limitless. You can use them in email blasts, newsletters, blogs, social media, and more. If you don’t have the graphic artist chops to create one yourself, hire an affordable freelance artist to do it for you.
#2. Email Marketing
Think for a quick second how easy it is to stay in touch with your clients via email. You should already have each and every one of their email addresses and if you don’t, you need to ask for it as soon as possible.
Sending out emails to anywhere from 10 to 10,000 of your sellers is a total breeze by utilizing easy-to-use CRM.
How easy? In the time it would take you to email just one seller, you can contact all your sellers.
Plus, remember all that super-rad content you curated easily in tip #1? Repurpose it in your emails to continuing giving your sellers free and incredibly useful information.
#3. Surveys
Ever wonder what your sellers want from you? Why not just ask them?
Using free online surveys you can create in just minutes, ask your sellers what they would like to hear from you? What are their pain points? How can you be of even better service?
Now keep in mind that you’re asking something from your sellers, and this something is their time. Incentives them by offering a free $5 gift card to Starbucks for every person that responds.
Are you on a tighter budget than that? All good. Tell your sellers that every response will enter them into a random drawing of a $50 Starbucks card (or a higher amount if you can afford it). The bait is up to you, but it’s always a good idea to offer something in return for your seller’s time and effort.
See, keeping your audience engaged doesn’t have to be time-consuming or costly. With minimal effort and (mostly) free tools, you’ll keep your sellers engaged both now and well into the future.
More marketing advice can be found on our featured Tip Of The Week Archive webpages.
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