As I stood in line at Starbucks listening to orders I heard “Chai Crème Frappuccino Venti” and hesitated a moment to process just what the heck that was. I mean my “coffee of the day” would be ordered “black with no room” and paled in significance by any standard to the Chai order. My name would not be inscribed on the cup and I had to assure myself no one would chuckle when I placed my order for my meaningless drink. (At this point in the story, take a huge deep breath and hold it for 5 seconds). Starbucks marketing has customers who drive a Nissan Sentra walk into their store coming out with the feeling that soon they will be driving a BMW sport coupe. I have been know to keep my Starbucks cup and fill it up with office coffee just to do my part in advertising Starbucks and my passion for “free trade” coffee supporters. (At this point readers, take a second deep breath and hold it for 10 seconds, relax and read the title of this article again … very slowly). Breathing in what Starbucks has created is like dropping a sponge in the ocean and expecting it to unveil dry land. You may be asking yourself at this point has ole Johnny Hurbon strayed from the intent of the title of this article designed for real estate success? The answer is no, not at all. Starbucks eminates an attutude of people focused on great service and adopting each and every person that steps through their shop doors as a person capable and ready to make an excellent and well-informed coffee decision. (At this point take a deep breath and hold it for 20 seconds). As real estate agents every call we take, every appointment we show up on time for, every promise we keep needs to have a Starbucks approach. Take a better breath today and decide for yourself how you define "doing great business". How do you treat your customers? How do your customers feel after leaving your office? Thanks for reading this blog about how I achieved real estate success at Starbucks through better breathing. EXHALE !!! INHALE !!!! EXHALE !!! ...