How To Attract Buyers to your Second Home Market Destination

By
Services for Real Estate Pros with Napa Consultants

When affluent consumers select a location for their second home they often base their decision on destination that can fulfill their dream of an ideal lifestyle. Luxury real estate professionals who work in tourist destinations should romanticize the vacation lifestyle in their marketing as a means of luring buyers to their marketplace from around the world.

 

One example is of a vacation destination that could make a great second home is the Canary Islands off the coast of Spain. Not only do the islands offers warmer temperatures during the winter months, but they also provide a vacation getaway for underwater adventurers.

 

One of the big attractions for divers and naturalists is taking a trip to Lanzarote, the easternmost island that is designated as a Unesco Biosphere Reserve. That means the area shows a strong historic connection between man and nature, and will be preserved in its natural state.

 

After building an underwater sculpture park off the West Coast of Granada which National Geographic rated one of the 25 Wonders of the World, Artist, Jason de Caires Taylor, British artist, naturalist and diver, had a vision to build an underwater museum right off the coast of Lanzarote. The walls and gateways were built with environmentally friendly concrete. These walls act as a natural reef to attract marine life. To date, they have seen a 200% increase in marine life.

 

Over 300 life-sized human sculptures built of the same bio friendly concrete have become reef homes to angel sharks, rays and sponges. The sculptures are meant to encourage sea life as well as illustrate the connection of human interaction with nature and marine life.

 One of the notable sculptures is named “Disconnected”. It is a sculpture of a couple taking an underwater “selfie”. This is Taylor’s critical commentary on the effect of mass tourism on the environment.

 

If you are luxury real estate profession in a tourist destination romanticize the best attractions in your area. You will attract more buyers if you do.

 

All photos are courtesy of the Museo Atlántico.

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Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 06/03/2017 06:23 AM
Topic:
Real Estate Best Practices
Groups:
Luxury Real Estate
Luxury Home Agents
THE LANGUAGE OF LUXURY
Bananatude
Old Farts Club

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Rainmaker
1,068,061
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I had never seen these stunning statues and exhibits, Ron and Alexandra Seigel ... and you educated me as to their existence.  Thank you for sharing the pics ... and the info ...

Gene

Jun 02, 2017 02:16 PM #23
Rainmaker
3,192,031
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Dick Greenberg , Anna Banana Kruchten, CRS Hannah Williams They have 7wineries on the island.  The plants are planted into volcanic cones that catch the rain.  Yes, it would be fun to meet up Hannah and enjoy the wines.

Have a great weekend everyone. A

Jun 02, 2017 02:36 PM #24
Ambassador
2,563,657
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

my market is and always my focus has been the buyers who are looking to have a second home or retire here in my wonderful location.  I do a lot to showcase the calm of Lakelife.

Jun 02, 2017 02:48 PM #25
Rainmaker
3,052,444
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Ron and Alexandra Seigel ,

Congratulations on a well deserved featured post! Don't think I've ever seen such stunning statues and exhibits under water! Your message is loud and clear! "romanticize the best attractions in your area. You will attract more buyers if you do!"

Jun 02, 2017 04:55 PM #26
Rainmaker
3,192,031
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Dorie Dillard wouldn't it be great fun to see these.  The selfie disconnect is so appropos.  We were in the wine country on a Monday when the tourists are gone, and the locals were complaining about all the selfies in the restaurants on the streets.  

Thank you as always for your kind words, we appreciate them.  A

Jun 02, 2017 05:53 PM #27
Rainmaker
1,231,287
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Ron and Alexandra, these pictures are just incredible. My dad was a professional diver so I learned quickly all the techniques, underwater is just amazing but I've never seen anything like you've shared with us. 

Jun 02, 2017 06:07 PM #28
Ambassador
2,896,694
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra- Larry and our buddies dived every weekend for over 15 years. (I drove the boat).  I'm pretty darn sure they never saw anything as intriguing as those photos!

Jun 02, 2017 06:15 PM #29
Ambassador
1,222,224
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Amazing, amazing, amazing!    I love underwater, and would love to see these sights!

Jun 02, 2017 06:25 PM #30
Rainmaker
2,384,660
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There's a lot of stuff about first time buying, but good advice on a secondary home is really Appreciated with a capital A.

Jun 02, 2017 10:42 PM #31
Rainer
224,763
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Sell the sizzle and aroma, not the steak.  That's what I've always been told by sales experts.

Jun 02, 2017 10:50 PM #32
Rainmaker
4,003,320
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations on your feature recognition. This is a very interesting location and I love the photographs.

Jun 03, 2017 07:17 AM #33
Rainmaker
250,628
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,SFR,PSA

Ron and Alexandra Seigel your photos are so good. Which one of you dove to take them?

Great tips on getting interest in a destination second home.

Jun 03, 2017 07:48 AM #34
Rainmaker
2,384,660
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Just coming back to this.. Great suggestions as always and everybody in the comments has good ideas too!

Jun 03, 2017 07:58 AM #35
Rainmaker
2,130,347
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The concept you suggest works. Who hasn't been captured by a travel brochure?

Jun 03, 2017 08:49 AM #36
Rainer
350,210
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Great tips!!!

If you are luxury real estate profession in a tourist destination romanticize the best attractions in your area. You will attract more buyers if you do.

Jun 03, 2017 10:47 AM #37
Rainmaker
3,192,031
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

John Wiley these photos are taken by professional underwater photographers.  We asked for permission and we received an email giving us permission.  I gave them credit and a link at the bottom of the post.  A

Jun 03, 2017 10:52 AM #38
Rainmaker
1,283,426
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Although I have no desire to go diving, those photos are spectacular.

And your point is well taken - give people reasons to desire your location.

Jun 03, 2017 04:50 PM #39
Rainmaker
3,192,031
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Marte Cliff our mantra has been romaticize your marketplace more than yourself.  Thank you for your comment.  A

Jun 03, 2017 05:23 PM #40
Rainer
223,946
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

thanks for the post, that is a great destination. 

Jun 04, 2017 08:37 AM #42
Rainmaker
3,192,031
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Richie Alan Naggar As usual your words are spot on.  We all love a great travel adventure and of course with ltos of pictures.  A

Jun 05, 2017 06:05 PM #43
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