How Do You Find And Choose A Professional Home Stager?

By
Home Stager with Sharon Tara Transformations
http://actvra.in/54VF

As Home Staging has become more popular, it's getting more common for sellers to seek professional help when preparing their home for sale. 

Many of the calls I receive regarding home staging are from home owners who understand the importance of preparing their home prior to listing, but they don't personally know any stagers. 

Although many real estate agents have a home stager on their team, most agents do not. 

Whether you are a seller looking to increase the visual and emotional appeal of your house, or a real estate agent looking to add a valuable member to your marketing team, finding the right home stager is worth the effort.

 

So, how do you find and choose a professional home stager?

 

Option 1:  Check with friends, relatives, and business associates to see if anyone can recommend a stager.

Ask friends on facebook and Twitter if they can recommend a professional stager.

 

Option 2:  Google search. A professional stager who has been in business for any length of time should have developed an online presence.

Simply search  " home stager insert your town or state here. "

 

Option 3:  A very good place to search for a stager is RESA,  Real Estate Staging Association.

RESA® members are a global community of professional home stagers, redesigners, and decorators who are committed to advancing professionalism and excellence in real estate staging.

There is no independent organization that certifies or licenses home stagers. There is no government regulation of home staging business practices. RESA is about as close as you will get to a governing board. 

You can use their FIND A STAGER page to search by state/province.

 

 

Regardless of where you find them...

It's a good idea to talk with three stagers and visit their websites.

Read their client testimonials.

View photos of their work (confirm they are not stock photos).

 

Questions to ask a Home Stager include:

  • Do you specialize in occupied or vacant properties?
  • How long have you been in business?
  • Are you familiar with my market and do you know the target buyer for my home?
  • Do you have a portfolio of your work?
  • Are your photos of your actual work, or do you use stock photos?
  • Do you provide digital photos of your completed work?  What is the cost?
  • Are you registered with the state?
  • Are you fully insured?
  • What are your service rates?
  • Can you provide references?

Any designations after a home stager's name come from the training courses that they have taken and are not necessarily an indication of skill level. 

As with any professional, you shouldn't make your selection based on their fee. Consider what you get for the fee charged. 

 

Your selection should be based on how they answer your questions

and how comfortable they make you feel.

Posted by

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WHAT IS HOME STAGING?               NEW HAMPSHIRE HOME STAGING FAQ       

 

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Advice for Sellers
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Rainmaker
2,380,173
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I find that people don't often know how accessible we are as stagera we are definitely here for them

Jun 02, 2017 10:51 PM #35
Rainer
224,563
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Good list of suggestions and questions.  And on how to go about finding a stager.

Jun 02, 2017 10:53 PM #36
Rainmaker
962,968
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

These are good suggestions about finding a stager. Word of mouth recommendations seem to be the most popular way!

Jun 03, 2017 04:01 AM #37
Rainmaker
1,229,105
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Sharon, staging a home is essential, if the home shows well, it will sell fast. I wish more sellers would agree that watching TV shows doesn't make someone a good home stager.

Jun 03, 2017 05:36 AM #38
Rainmaker
1,876,607
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Hi Sharon... great post and deserving of feature status. As with most professions and trades, I'm a huge believer in personal referrals and word of mouth.

Jun 03, 2017 07:12 AM #39
Rainer
21,792
Michelle Edwards
Realty One Group Trilogy - San Bernardino, CA
Inland Empire Realtor®

Thanks for providing this great post sharing what to look for and how to choose a home stager. It will make the task less daunting for sure.

Jun 03, 2017 08:35 AM #40
Rainmaker
2,127,376
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The horses mouth speaks....

Jun 03, 2017 08:47 AM #41
Rainer
348,825
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

We recommend that service to our seller in certain price ranges which are higher than average selling prices!!!

 

Jun 03, 2017 10:45 AM #42
Rainmaker
835,084
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
The Choice of Professionals

A job well done gets you in my go to people diary. I once had a stager request me to consider her. Not 3 months later she turned nasty in a client agent relationship where I acted as owners property management and her Mother was the tenant. Talk about baring her teeth! Not sure she even considered her potential working relationship. That became a non starter.

Jun 03, 2017 11:49 AM #43
Rainmaker
1,802,600
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Patricia Feager  Whether we ever get to work together or not, we need to at least meet in person some day!

Sam Shueh  I'm not sure what you mean about the consulting fee. My work is the consultation so I'm always paid for it. I actually prefer when the sellers pay rather than the agent. Sellers take the suggestions more to heart when they are paying.

Michelle Minch  Absolutely. It's a great resource for the public.

 

Jun 03, 2017 02:37 PM #44
Rainmaker
1,802,600
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Lou Ludwig  Thank you so much for both comments!

 

Jun 03, 2017 04:31 PM #45
Rainmaker
1,802,600
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Jana Holmstrup  Everyone loves a good Before & After!

You can view my staging portfolio here.

Virginia Youngblood Thank you for the comment and for the reply to Jana's comment. You are right about Before and After shots not being used. Many stagers don't use before shots on their websites either. In my case, specializing in Owner Occupied staging it's important to have the before shots because I am working with what is at hand. Sometimes the after shot isn't very impressive unless you know what it actually looked like previously. It's important to show the changes made.

RESA is a wonderful, valuable resource. It's certainly not a deciding factor in choosing a stager. I know amazing stagers who are not members of RESA. 

 

Jun 03, 2017 04:38 PM #46
Rainmaker
1,802,600
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Laura Cerrano  Far too many agents don't know I'm accessible. LOL

Mick Michaud  Thank you!

Kat Palmiotti  Word of mouth is the best! 

Beth Atalay  Oh those "I watch HGTV and all my friends say I would be a good stager!" stagers. LOL

Nina Hollander  Certainly the best is a good referral, but sometimes you just don't know anybody who knows somebody.

 

Jun 03, 2017 04:47 PM #47
Rainmaker
1,802,600
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Michelle Edwards  Thank you, and I certainly hope so!

Richie Alan Naggar  Thank you....much better than being called the other end of the horse. LOL

Sham Reddy  Happy to hear it.

Corinne Guest, Managing Broker  Yikes! Not very smart on her part. She probably won't be in business very long.

 

 

 

Jun 03, 2017 04:47 PM #48
Rainmaker
612,004
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Sharon Tara ,

Lots of great information for those not familiar with the services you offer. I guess I would be pretty leary of someone who provided stock photos and not actual photos of their work.  

BTW - I reported the spam post above (#49), but you have the ability to delete it. It appears to be illegal besides spam. 

 

Jun 04, 2017 05:25 AM #50
Rainmaker
382,792
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I didn't know there was  Real Estate Stagers Assn!  I believe in staging--makes a big difference every time.  Thanks!

Jun 04, 2017 12:49 PM #51
Rainmaker
3,083,177
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Sharon

There is a tone of interest in your post.

Good luck and success.

Lou Ludwig

Jun 04, 2017 07:56 PM #52
Rainmaker
1,802,600
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Sheri Sperry - MCNE®  Thank you for reporting the comment. I had also reported it. I don't usually delete them after reporting them. They disappear soon after being reported. I assume AR staff deletes them.

Mary Hutchison, SRES, ABR  Well now you know!  Hopefully I've also helped to introduce RESA to others through this post.

Lou Ludwig  That's a good thing!  Thank you!

 

 

 

Jun 05, 2017 06:42 AM #53
Ambassador
2,350,282
Paul S. Henderson, CRS, REALTOR®,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I told you so. I love this feature you have written Sharon Tara 

Jun 12, 2017 07:41 PM #54
Rainmaker
1,802,600
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Paul S. Henderson, CRS, REALTOR®,  Thank you for the request! Never expected it to be featured! And a bonus....it's an entry into the FAQ challenge this month!

Jun 13, 2017 12:43 PM #55
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Sharon Tara

New Hampshire Home Stager
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