First if you are a Realtor, understand this is a valuable lesson for you, which could change your income, if the message changes your thinking.
Realize, holding an open house is the least expense there is available to you as a real estate agent. Basically, it costs you NOTHING! Two or three open house signs, is it, and you can borrow those from an agent in your office who gave up on open houses, and have theirs stored in their garage.
Agents think it is a waste of time, well you take a few things with you that you can do during the two hours (only) you are there that you can get accomplished. Bring a book to read, write your goals, there are all kinds of things you can get accomplished. NOTICE: I said two hours, no more.
Agents think there is no money to be made in open houses. When you hold two open houses for two hours on Saturday and two hours on Sunday for 40 weeks that is 80 open houses, and you just get two leads in a year that turn into closings, and imagine they are each $300,000, that equals $245. Per open house or $120. Per hour. Understand not everyone who comes in is a good lead. You are just looking for the good ones.
If you do not understand the math talked about above you may want to ask for help in understanding it. It will require you to think differently, and you will need to think differently every time you do not want to hold an open house.
Most agents have no idea what to say, you do not say what most agents say There are four statements and questions in the first 35 seconds and you are on your way! One of the statements is: WELCOME TO YOUR NEW HOME! With a smile. Knowing the other things to say, how to say them, when to say them means having success versus not having success.
Knowing to hold open a house that the public only needs to make two turns from a busy street to get to it. You do not need 17 open house signs (who started that silly idea?) Just three will do it.
Only hold open houses listed from $800,000 to $1.5M
Questions? 602 570 2442.
A couple of final items: Do NOT ever expect a person to come in and buy the house you are holding open, that can happen six times a year but they will go back and get their agent to purchase the home.
If you do not have a $800,000 to $1.5M listing call agents in your office and ask them to let you, and you must call on Monday to set for the following weekend, or they will have already been spoken for.
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