If you’re a meat-eater, I’m sure you have the answer to that. Personally, I prefer the 6 oz. tenderloin. There’s no way I could tackle a giant T-bone, although I know people who could and would.
I feel the same way about information.
Today I came across an article offering 70 tips for writing better content. My first thought was “ugh,” but then I thought I probably “should” have a look. I skimmed through the first 6 or 8 – each of them nearly a page long – and gave up on it.
Had I seen something new, perhaps I’d have stuck it out. Perhaps. As it was, it was the same old things we already know: Be yourself, write with a natural voice, be honest, know your audience, write to one person, etc. They had expanded on each of those points to get to about 400 words, so it wasn’t just 70 points, it was 70 very wordy points.
Even if the subject was new and I was interested in learning it, for me 70 tips in one article is akin to a 24 oz. T-bone – just too much to chew and digest at one time.
I’d much rather see ten articles with 7 tips each than one gigantic offering like that. BUT - many experts are saying that if we want to please Google we have to write 2,000, 3,000, or even 5,000 words in a blog post.
And I know that I may just be a contrarian.
So my question for you is this: Do you read them? If so, do you read every word or just skim? And whether you read every word or skim, do you think you get full value from getting that much information all at once? Or do you treat those posts like textbooks and keep coming back to read more?
I’m interested in pleasing Google, as we all are. But I don’t think I can force myself to write a 5,000-word blog post.
Image courtesy of KEKO64 at FreeDigitalPhotos.net