Russell Shaw is an associate broker with John Hall and Associates in Phoenix, AZ.  He is a mega-producer who stumbled along, paycheck to paycheck, for seven years as a Realtor.  He woke up one day and said that enough was enough, he was going to be a huge producer.  Russell is a huge producer; he closed over 400 sides last year.  If you've ever lived in Phoenix, you know Russell Shaw.  He is all over the television and has been for a number of years.  He practices real estate with a flair and consistency I have not seen in my thirteen years of lending.

RUSSELL SHAW HAS "STREET CRED" (from Craig Ernst's comment)

urbandictionary.com allows people to post their definition of urban slang terms.  You can read about what street cred is by clicking here but I've highlighted my favorite of the entries:

Commanding a level of respect in an urban environment due to experience in or knowledge of issues affecting those environments

EG: He's been through it all.  His street cred is undeniable. 

Bloodhound Blog did a series of interviews with Russell Shaw that clearly display Russell's street cred.  He narrates his career from struggle to meteoric rise and shares that "one simple thing" that helped him turn it around.  You can listen to them by clicking below.  I'll caution you, Russell speaks like I do which means he's not scared to liberally use the vernacular of the English language.  He's not profane but he can be "earthy".

Russell Shaw Podcast:  Part One

Russell Shaw Podcast:  Part Two

Russell Shaw Podcast:  Part Three

Now, Russell is crafting his legend with his FREE Sales Success Training.  Here is an excerpt from his post on Bloodhound Blog:

Most agents who enter the business (13 out of 14 by actual count) will be gone in a year or two. Can that be changed by “learning about success”? I really doubt it, as most of them didn’t have much commitment to ever really apply themselves. But that doesn’t include everyone – there are a LOT of people in the real estate business who want to do better and aren’t sure what to do next.

I’m planning on doing something about that. Over the years I have figured out what is involved – exactly – to go from “0 – 60” and I also know what is not involved. We are going to make that information broadly available. Free. Free, in the sense that we won’t be charging any money for any of it. Period. We won’t be endlessly attempting to get new people to listen to the audio or watch the videos because it makes us more money. Our only goal will be to see each person
who desires it to do better.

It will be fun. Please let me know any and all questions you might have. If I don’t know the correct answer I promise I will say just that.

Why am I so excited?  I get to be a part of it !  So do YOU !  We'll be having 4-5 video sessions with Russell to come up with ideas about his training series. If you want to come, great!  If you don't, post your suggestions here

This is like talking to Ted Williams about how to hit a baseball.