This seems to be an appropriate time to look back and see if your real estate business is on the course you have set for it. We are just about at the half way point of the year and its time to evaluate our business strategies.
Looking back the past 6 months, I see that the following plans are humming right along:
1. The Rothwell Realty Inc. name recognition is high. Mid-2016, I started a marketing campaign that ties me to this brokerage name. Before that, I marketed my real estate services under my name and as an independent broker. For some reason the public as well as other agents feel better about the fact that I'm part of a corporation, even though it's mine. Strange, isn't it? I actually started the corporation 3-1/2 years ago when I first opened up my real estate office in its current location in Carmel-by-the-Sea (on Dolores between 5th & 6th - in the heart of its downtown business district).
2. My personal name recognition, Hella Mitschke Rothwell, has also skyrocketed to levels that I could not have imagined a year ago. Through my affiliation as a board member and organizer of the Carmel Art Festival, I became part of a movement to bring greater awareness to Carmel-by-the-Sea. Several long standing events were inadvertently tossed together to have the city help us in our marketing efforts. The public as well as businesses in town got involved, and next thing I knew, I was speaking at many commission hearings, council meetings, etc.
3. How did that translate into actual business for me? It looks like 2017 will be a banner year once again. And that's pretty much all I want to say on the subject until I get further through the year. We are just coming into our busy summer and early fall season, and I'm in the process of picking up several new listings.
Do I have plans to change anything during the next few months? Or add any marketing?
I only mention it because I seem to be getting a lot of calls from various online entities to entice me to get on board, but the answer is NO. At this point its premature to add anything else.
What I am doing is updating things like office equipment, new phones, things that make my daily life easier.
Can't wait to see how the rest of the year plays out!
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