Yesterday, while meeting with a seller to sign his documents to list his house, he asked if I planned on putting property brochures outside his house.
I told him that I would be happy to if that was his choice but that I haven't actually done property brochures for quite some time now.
99% of buyers look online when they are searching for a home. If they see the home and are interested, they will set up a showing.
It is unlikely that a buyer will just happen to be driving by and pick up a property flyer out of the brochure box and say "Hey this is the house we want to buy". People out driving around may not have even talked to lender yet to find out just how much home they can afford to buy.
Most of the time, the property brochures are collected by neighbors who are just curious about the new listing. That's not to say that the neighbor can't go online and get all (if not more) of the same information that might be detailed on a property flyer.
Then there is the issue of the empty flyer box. Frustrating - right?
I told my seller that he would be responsible for making sure the box was full at all times.
In the end, he decided to forgo the flyer idea.