Seller FAQ - Should I Put Property Brochures Outside

By
Real Estate Broker/Owner with Aspen Lane Real Estate Colorful Colorado CRE# 40005863

Yesterday, while meeting with a seller to sign his documents to list his house, he asked if I planned on putting property brochures outside his house.

 

I told him that I would be happy to if that was his choice but that I haven't actually done property brochures for quite some time now. 

 

99% of buyers look online when they are searching for a home.  If they see the home and are interested, they will set up a showing.

It is unlikely that a buyer will just happen to be driving by and pick up a property flyer out of the brochure box and say "Hey this is the house we want to buy".  People out driving around may not have even talked to lender yet to find out just how much home they can afford to buy.

 

Most of the time, the property brochures are collected by neighbors who are just curious about the new listing.  That's not to say that the neighbor can't go online and get all (if not more) of the same information that might be detailed on a property flyer. 

 

Then there is the issue of the empty flyer box.  Frustrating - right?

 

I told my seller that he would be responsible for making sure the box was full at all times.  

 

In the end, he decided to forgo the flyer idea. 

 

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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Empty flyer boxes seem to be the norm where I work. However, drive bys are still important so we use electronic sign riders that allow the potnetial buyer to download not only a flyer on their phone but also a mortage calculator and a direct phone icon button. It also gives us their phone number.

Jun 14, 2017 07:28 AM #14
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

               

                    Thank you Belinda Spillman 

Jun 17, 2017 06:34 PM #15
Rainmaker
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Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Hi Belinda, I've found when there are flyers the sign calls go down, as I think people use them more to eliminate a property than select one. I use them only if I have a condo or townhouse that does not allow signs... it's a way of getting prospective buyer's attention. When I have a client who is really insistent about flyers I always agree to a box with 100 of them and I tell them that:

  1. If 100 flyers go "flying" out of the box and no one calls for information or a viewing, I'm yanking out the box.
  2. If 100 flyers sit in the box, I'm yanking out the box.
  3. And if they still want a box with flyers out there after that, they need to print and suplly the box.
Jun 18, 2017 04:19 AM #16
Rainmaker
3,711,184
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good moring, Belinda Spillman we haven't used a brochure box in several years.....we did when we had multiple subdivisions going on, but now, we put the brochures inside the model home....or the spec home....

Jun 18, 2017 04:49 AM #17
Rainmaker
1,375,508
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Two things experience has taught me to not do - open house and brochures out front! 

Jun 18, 2017 05:09 AM #18
Rainmaker
2,410,370
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  I can see why Kathy chose to highlight it this week!

Jun 18, 2017 06:48 AM #19
Rainmaker
2,532,675
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Belinda and point well made. I tend to agree with your analysis too.

Jun 18, 2017 06:49 AM #20
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Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Belinda

I haven't used them for quite some time either, for similar reasons. We still see them here and it varies by market.

Jeff

Jun 18, 2017 07:50 AM #21
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Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Thanks for weighing in everyone.  It is funny how things work differently depending on the area.

Jun 18, 2017 09:46 AM #22
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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Northern VA

I'm with you on this one.  No brochures, inside or out.  It's a waste of paper since the world has moved to online house hunting.  All the photos are there in a couple swipes of a figure.

Jun 18, 2017 12:38 PM #23
Rainmaker
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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Give the sellers an option. Our area the sign services charges additional fee for the flyer box. They also have those LED lights blink at night with flyers inside.

Jun 18, 2017 05:56 PM #24
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Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Gateway to the Lake" 503-755-2905

We're still a bit old fashioned out here, Belinda! Fliers are a must here. No cell service (yup, you read that right), so when someone's out on a Sunday drive they can't just call. So, they take a flyer. I don't do lots of them, though, because we'll have times of poor weather and why waste twenty flyers that get all sodden? 

 

Jun 18, 2017 08:54 PM #25
Rainmaker
963,223
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Interesting post and comments. I've only seen maybe a handful of flyer boxes in my area in the last five years. Most do not use them. I don't either - I just figure most people will search online or get information from the realtor.

Jun 19, 2017 03:18 AM #26
Rainmaker
1,291,931
Lise Howe
Long and Foster - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Great post for stimulating  conversation. THanks for starting it with you FAQ. I will have to see whatever your others are

Jun 19, 2017 03:42 AM #27
Rainmaker
612,028
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Belinda, 

I will take the other point of view on this. I stock my flyer boxes with nicely done custom flyers. It does not cost much and I guess because we live in a heavy tourist area, they  are always empty. People are driving around every neighborhood like years ago! One of my listings was across from time shares. Lot of activity off the flyers. So it helps me determine activity too. I have my domain "SellSedona.com" on the lid of the box as well. I visit my listing once a week and always restock the flyer box. It works for me. 

Jun 19, 2017 02:21 PM #28
Rainmaker
706,573
Rob D. Shepherd
Windermere/lane county - Florence, OR
Principal Broker ABR, GRI

We have alot of older folks here that don't use computers. A flyer box is a must. I leave extras with the Sellers and tell them put them in when neede3d and call for more.

Jun 19, 2017 03:27 PM #29
Rainmaker
2,445,708
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Our answer to that is..."it depends"....and on the occasions when we do use 

one....we print additional flyers for the Seller to refill as needed....and it has worked well....and I can recall at least two sales as a result of a flyer box.

Jun 20, 2017 02:00 AM #30
Rainer
264,329
Linda Metallo DiBenardo
Re/max Impact, Lockport, Illinois - Lockport, IL

FSBO's seem to use flyer boxes.  I usually stop and get one,  great for saving to make contact with the seller if you like to do FSBO's.

Jun 20, 2017 07:41 AM #31
Rainmaker
365,038
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
Realtor, In Tune with your Real Estate Needs

Wow - I'm really glad to see the comments on this post about flyer boxes and many are not using them.!  I have a 1 laminated flyer that I stick on the sale sign and I feel guilty doing that while all my colleagues still run around filling up empty flyer boxes every week.  

Jun 20, 2017 11:50 AM #32
Rainmaker
9,020
Jeff Wright
Foundation First Property Group - Hanover, PA
Property Manager in Hanover, PA

I agree with your post 100% for my market. But I can also see the points-of-view of the other commenters how flyer boxes work in their markets. The theory I've been taught is that you don't want to give the consumer too much information, but rather have the consumer call you for the information. Even if that house is not the right fit for the buyer, you might gain a client.

Jul 13, 2017 10:28 AM #33
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