How You Treat Your Customers

Lou, excellent post as always. We must always deliver extraordinary service to our customers. They're the life of our business.

Hi Lou -- this is a thoughtful and thought-provoking post about the importance of "the feeding and care" of our customers -- it's a partnership  that needs nurturing.  

One should always treat their customers in the manner that they would want to be treated as a customer.

Great post and reminder we get what we give. Thanks for sharing I hope you have a great weekend.

Lou this is exactly the plan to follow to create a successful real estate business.

Words to live by for sure! Well done Lou.

Good evening Lou Ludwig ,

So glad to see your post featured..well deserved. I've always felt when you treat people with respect..they will respect you. Exceed their expectations and you will have a client for life and many referrals coming your way.

Absolutely. Most salespersons have no idea about the CLTV of each customer. Many salespersons are simply order takers and are poorly trained, yet, it's the manager, Broker or company that's responsible for their actions, wouldn't you agree? Perform with excellence as you posted and good things will occur, we agree on that, don't we? 

So, let's assume your customer has bought a home and your commission is $6k, most homeowners buy and sell about 4 times during their lifetime, so your opportunity is $24k. During that period, you get 4 referrals that you close at $6k each, so another $24k. Now that sum, CLTV is $48k. With 50 clients, your earning potential is $2.4m. Get 100 clients and your earning potential is doubled, but only if using the advice from your post. So, truly a great post.

Dear Lou,

This sounds suspiciously like the golden rule ....

Consumers are becoming so accustomed to being treated like a number. When we treat them like people and exceed their expectations, they will remember and refer us.

Lou I guess I am late to this party:)) I treat all my clients:

Treat them with respect . . . . and they will respect you.

Show them that you care about them . . . . and they will become part of your sphere of influence.

 and they do reciprocate, Endre

Good clients are definitely not catch and release Lou Ludwig 

Treat your clients like they are your business-because they are.

Great post.

This is excellent advice to share.

How you treat your customers . . . . will become the foundation for your future business opportunities.

Very good advice.  We are all customers somewhere too and this holds true from the customer perspective. -Kasey

It's so important to treat customers with respect and service them properly.  Great post!

Great motivation!

“Treat your customers like lifetime partners.”

Michael LeBount

"Lifetime Partners" .... who doesn't like the sound of that, Lou Ludwig?  It's the right thing to do, but the reward certainly makes the mindset and effort worth it.

Thanks for the important reminder ...

Gene

Thanks for the reminder Lou. I agree 100% with you.

We should all read this every week ...