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How to get You Inc. hired

By
Real Estate Agent with Keller Williams Realty 0575737

Winner

Customers don't have relationships with organizations; they form relationships with individuals.

In the competition between a homeowner selling her house with choosing the name brand firm with an agent she has never heard of or a friend REALTOR that she has known who works over at little XYZ Realty, whom most of the time gets the listing?

The friend. And why is this? Trust. Go with the one you know. Sphere of influence. I have marveled sometimes at the hairbrained agents that are chosen to list properties that because the homeowner didn't know the far better agent right in his area, the lesser qualified got the listing.

This brings me to my observation I have seen over and over again:

                     RELATIONSHIP TRUMPS SKILL.

I do not deny skill as an incredible asset when it comes to real estate, as well as experience and track record. But relationship more often than not TRUMPS EVERYTHING. Work on networking with "real people" much more than just creating an online presence for "connecting" with people.

Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hi Gary,

Not so sure I totally agree with you on this one. Listing or buying with a friend may, or may not be the thing to do at times. I've dialogued with others and said something to the effect that, " You may want to hire your friend because they will do the best job for you, and not just because they are your friend".

BTW, I use an "Easy Exit" listing agreement, they can fire me if they're unhappy with me. So the question I pose is that "Could you fire your friend or family member?"

Just so you know my SOI is essential to my business, and personally I hope they will use me because they do think I'm the best person for the job.

May 12, 2008 02:12 PM
Bart Whitmore
Keller Williams- Louisville - Louisville, KY
Real Estate Agent

I agree that the friend mentality will win out most of the time.

May 12, 2008 02:13 PM
Carol Culkin
Diamond Partners Inc - Overland Park, KS
Overland Park Residential Real Estate

Gary - I've only lived in my area for 9 years and starting out as a new agent I had little to no sphere of influence. But, I did have a stash and set aside marketing $ right from the start and did regular self promotion. It didn't take long for me to "buy" my reputation. Today, I do very little self-promo. I generally can beat out the "friends" just because the reputation I finally earned from esperience as I stayed in business. I win over and over now because of the "earned" reputation, along with the experience I've gained, awards, results and all the other important things a seller is looking for in a candidate. I now have many friends here but most know me as a dedicated proffesional who is driven to get results. I don't think any of therm would ever hesitate to hire me, nor would they need to interview anybody else. My friends are all strong supporters who refer their friends and family because they are confident in me. I guess what I am saying, I think a friend must know your capable before they put their trust in you.         

May 12, 2008 02:19 PM
Steve Homer
The HBH Group (Keller Williams affiliate) - Round Rock, TX

To quote the worn out phrase that is still true, "People don't care how much you know til they know how much you care".  So true!  So let's get out there and let them know us AND how much we care!

May 12, 2008 02:31 PM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Laura: Marketing YOURSELF is very important.

Liz: All good points. Some do hire just for cheap commissions.

Jon: People Persons I notice rule.

Fran: The dynamic duo!!

Jennifer: That's why networking events are great for people to know you.

Jan: You have many arrows in your quiver to win the deal.

Barbara: I think you are saying strong relationship is important.

Judy: I agree, when you are across town you are probably not the best fit for them.

Susan: You have your reputation (and friendship) to uphold : )

Elizabeth: You definitely have a powerful story and value to offer which knocks the friend argument on its ear ; )

Lynda: I'm hearing a consistent theme from the veterans that they can beat this friend idea, plus have a solid SOI / past customers to fall back if need be. That's probably why they are veterans : )

Bart: I have just seen that friend mentality a lot and it boggles my mind sometimes.

Carol: Your confidence and results draw them in, and now that you have lived in the area awhile our friendships add to that. Cool!

Steve: I use that phrase a lot and believe it too.

May 12, 2008 02:45 PM
Jimmy McCall
JimmyMcCall.com - Cunningham, TN
The Ex-Mortgage Consultant

Gary,  I was reading a blog last night and it asked a question if email was sent in response to comments would it be perceived as spam.  I said not normally because we tend to trust our fellow Rainers.  Then I relized this was a company blog with a logo instead of a picture and not person's name found in the profile.  So, I had to reconsider.  So, I say personal relationships trump company relationships.  

May 12, 2008 03:24 PM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Jimmy: Absolutely. If you and I knew each other has drinking buddies (or Starbucks coffee get together pals), what difference would the company I represented mean to you? You would trust me. Branding is important but like you said personal relationship goes a long way. Want to play some golf Saturday? : )

May 12, 2008 03:30 PM
Trey Thurmond
BCR Realtors - College Station, TX
College Station , Texas Homes

What you say is so true.  In that same vein of thought Dale Carnegie said he would hire enthusiasm any day over diplomas.

May 12, 2008 03:36 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

I agree, I would much rather get and give a referral from someone I knew or had been told about.

May 12, 2008 03:39 PM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Trey: I have heard an expression that selling is a transfer of enthusiasm, which goes to your point.

Cindy: Referrals are amazingly powerful. Once again emphasizing relationships.

May 12, 2008 03:48 PM
Jesse Clifton
Jesse Clifton & Associates - Fairbanks, AK

Gary - I kinda sorta agree with you on this one... relationships trump skill where the seller or buyer doesn't know the difference.  Compared side by side, the skill and experience I bring to the table will generally trump the casual relationship.  That said, many folks never look beyond the relationships and frankly many end up worse off for it.

May 12, 2008 11:04 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Most sellers tend to list with someone they feel comfortable with. besides an online presence it helps to get to know people in your neighborhood . Good post.

May 12, 2008 11:20 PM
Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate

Building that relationship with someone you may have just met is one of the most important aspects of our job.  Well put.

Tina in Virginia

May 12, 2008 11:42 PM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Jesse: Relationship plays such a strong role, and I think clients that ONLY look at that as you pointed out could in some cases not be getting the best specialist for their situation.

Gita: I agree with having a good online presence plus being the local expert.

Tina: It all starts with relationship building and that first conversation.

May 13, 2008 12:03 AM
Patricia Beck
RE/MAX Properties, Inc., ABR, GRI, SRES - Colorado Springs, CO
Colorado Springs Realty

Relationships are key with every aspect of life even real estate.  People want to work with someone they feel comfortable with.

May 13, 2008 02:51 AM
Becky Respess
Broker/Associate Century 21 Judge Fite Co - Cedar Hill, TX
ABR, CRB, CRS

Relationships are top priority. I have changed companys a few times in the last 7 years. At first, I was terrified because I thought I would loose my clients. Guess what??? They have followed me everywhere I have gone.

May 13, 2008 03:20 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Patricia: I think that word "comfortable" is the key.

Becky: See, you were so good they followed you. Surprised you didn't it?  : )

May 13, 2008 04:45 AM
Rob Baldwin
US ECO-GREEN REAL ESTATE INC. - Santa Clarita, CA
REALTOR, Santa Clarita

Gary, well said I have experienced this lately. Some times it drives me nuts.

May 13, 2008 07:03 AM
Anonymous
Sharon Lee

Hi Gary-Very interesting comment section for my first glimpse looking back to your past blogs. I like it. Did I just learn Gary likes to play golf and has drinking buddies(that's coffee right) <smile>. Big stop sign for you if you have too many overindulgence of that stuff, not good for you. No way Hosea!!!<smile>

I know just enough about you now to be dangerous~lol~ This first post I picked made me think about what I did on this day my birthday this year when you were out there inspiring people. Nothing to write home about.

Dec 06, 2008 04:21 AM
#30
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Gary,

Building an on-line presence, and building relationships is hugh.  How is your market going these days.  By the way, you do a great job of building relationships.

Steve

Dec 06, 2008 06:12 AM