Working By Referral
Why I Run My Business This Way
and
Why I Recommend It To Other Agents
There are two categories of agents in our industry:
1. Relational: they value relationships as more important than transactions. They put the client's needs ahead of their own and think long-term.
2. Transactional: it's all about them and the commission. They find clients, close the escrow and move on, poof! they vanish-short sighted.
I believe our clients deserve better from us. They are making the largest purchase, sale or investment of their personal lives, we owe them what a family doctor or dentist owes their patients: Competence & Character and a relationship that supersedes any one deal. People do not refer you if they feel you do not care about them. They need to trust you.
Because I work by referral, I control my business and my economy, not a third party selling me leads. I also do not need to spend as much time prospecting as other agents do, therefore I give my clients the first of my time and they feel like they are the only client I have. They get more attention from me, because I get more referrals from them.
Well, that said, really my clients control my business, because they decide whether or not I've earned their referrals. This is a nice position for them to be in, they know I need to deliver the goods in a way that provides not only a good result, but through a good experience. I need to exceed your expectation, to earn your future business and referrals.
Before, During and Long After The Sale, I'm in service to you! Did you know that over 84% couldn't name their Real Estate Agent that sold their home 1 year later when polled? That never happens with my service, I stay in touch. Why you ask? Here's why:
- I continue to send you valuable information about home ownership, the market and lifestyle inf like: avoiding identity theft and how to pay down your mortgage faster.
- I call you from time to time just to check in, be social and attentive to any house needs or real estate market questions you may have.
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I offer you my Trusted Professionals Referral Directory; forget Angie's List, this is Tommy's List! Where I refer you to:
- Transaction Related Professionals: lenders, inspectors, insurance. etc.
- Other Related Professionals: CPA, travel Agent, dentist, doctor, etc.
- Home (DIY) Related Professionals: handyman, contractor, painter, etc.
- Landscape & Pool Related Professionals: gardener, pool service, etc.
- I network and work with so many San Diego, CA professional, I have you covered! I also network with out of state Realtors and their trusted professionals if you have family out of state that needs a referred pro!
- Real Estate News You Can Use! Stay up to date on today's market.
- Maximize your resale potential with my home enhancement checklist and learn how to prioritize the projects for maximum resale value.
- I live near you, I can share Localism info like schools, parks, hiking trails, farmer's markets, neighborhood pubs, dog beaches and so much more.
- Market Value: I offer annual reviews of your home's value. Zestimates are inaccurate and divisive; use my trusted resources and expertise to keep you up to date for timing a refinance, how much of a budget the market says you have for updates and remodel project (don't over improve) applying for a HELOC (home equity line of credit) or when to sell.
- Help is here whenever you need it! Oh by the way, I keep track of your referrals in my Referral Rewards Program, which offers perks the next time you need my services. I'm never too busy to serve you or your referrals, because I run my business, like a business... that values you!
all images courtesy of Buffini & Company
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