I have noticed that, it has become more and more prevalent during a listing discussion, that the likelihood is high that, the sellers have already checked out one or more of the Third-Party Platforms of the Z’s & T’s of this world.
Hence, part of my discussion must be focused on the “true comps” or should I say the “real comps” vs. the ZTestimates. Hence, I also need to be prepared and be able to address and have the “not a comp” package with me as well.
Then, there must be a detailed discussion about the realities of how an algorithm does not know, that two doors down, the house went through a complete remodel of the kitchen, the bathrooms and hence the price is different. As much as I would love to include this particular home, the reality is, that it is not a ‘real comp’.
The benefit of this type of detailed discussions about the prices, allows me to explain various strategies to list the home and achieve the desired result i.e.: Sell the home for Top Dollar in the shortest amount of time. At the same time, it showcases the debt of knowledge I bring to the table with the many years of experience.
This in turn allows the seller to understand the complexity of selling a home in today’s internet world as well as the various marketing methods that would be utilized in selling their home.
In the short run, it is an objection I am faced with, because the Third-Party Platforms inaccurate pricing. In the long run, it allows me to be seen by the sellers as their Trusted Advisor that I am. I can expose them to the idea that with simple strategies we could generate a higher price for their home.
At the same time, it allows us to learn about each other’s likes and dislikes as well as style of handling the sale of their home.
Now with that said if you are interested in finding out what the Real Value of your home is, please reach out to me directly for a confidential consultation.
If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at 310.486.1002 (m) or homes@endrebarath.com or visit one of my websites at http://www.endrebarath.com. I am a Pet Friendly Realtor and I contribute a portion of my commission to local animal rescue organizations.
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