As many readers and radio show listeners know, I have been a contributing writer over at the Bloodhound Blog. Well, all good things must come to an end and I have decided to focus my energies on profit making endeavors.
While I enjoyed mixing it up with the readers of the BHB, it takes a lot of time to research an article, compose the article and then constantly maintain an article while tending to comments and such.
It's a lot of fun to spar with readers from across the RE.net but it really doesn't do much for the pocketbook. While I am grateful for the learning experience and tremendous exposure afforded me by the guys at BHB, I have decided to focus my time on our blog, our radio show and the ongoing syndication talks, my "for fee" based writings, and on our soon to be released real estate sales website.
Spending time away from home has not allowed me to focus as needed and as such it's time to direct energies where energy belongs. Our traffic numbers and listenership is higher than it's ever been and we want to make sure we build our franchise and brand as strongly as possible without fear of dilution. The only way to do that is to make sure that a clearly defined focus and objective is followed.
One of the biggest changes that you will notice right away is the turn we are making in delivering more informative, inspirational, and educational content for those who want to improve their business, whether real estate or otherwise.
Another change we will be making is directing a large part of our writings and radio show content towards potential consumers. While fun to speak to those in the re blogosphere, we feel it is more productive to broaden our audience and include messages delivered to the consumer. We feel that there have been limited outlets wherein the consumer can gain an insight into the business and we want to help the consumer obtain as much knowledge as possible about buying a home.
In this age of transparency we want to take that to a whole new level and foster change and growth by making sure the consumer is informed as much as possible.
Another direction we will be taking is speaking more to the real estate investor as well. The market in real estate is prime for the taking for many investors and we have received many emails from real estate investors and those who want to promulgate wealth through real estate. Now there's a concept that has been swept under the rug lately.
How are we going to achieve the goals we have set out for us? Well, we have booked some of the brightest minds in real estate, social media marketing, entertainment and the general business world. By utilizing many of the guests that we speak to as catalysts for change and motivation it is clear our message is becoming louder and louder.
As many of you know, our guests have appeared on such networks as HBO, CNN, Fox News, Bloomberg TV and many others are authors and consultants for Fortune 500 companies. In elevating our brand and focusing on the objectives that I am charged with, there is no way that I can continue writing on the Bloodhound Blog. It simply takes too much time away from that which I need to be focusing on.
Lastly, many of the posts I have written on the Bloodhound Blog were taken as being bombastic and sometimes a bit much to take. Not making any excuses but I was fueled by an environment that fostered an adversarial mindset and it was somewhat awkward writing and commenting to an audience that simply chose to either discredit certain statements or did not take the time to understand the statements.
In either event it is fortunate that the small amount of those that commented in the negative do not outweigh the many who have shown me their support for trying to elevate an industry that has been somewhat reluctant to embrace change.
Rather than trying to convince readers about change, I will be focusing on delivering a message of change and motivation to an audience that is wholly receptive.
I have spoken to Greg Swann and left the door open to a possible return and I thank him for what was a great opportunity. Now it's time to turn the corner and crank up the foreclosure profit center and ride this market for all that it's worth!
It's a great time to be in real estate and there is so much money to be made it is almost too good to believe. I would like to invite you to join myself, the staff at Real Estate Radio USA and the profit oriented success minded guests we bring to you each day in making the rest of 2008 a truly remarkable year.
As Seth Godin would say....Be A Purple Cow! I set out on January 1, 2008 to follow Godin's precepts and become a purple cow and I have been remiss in my pledge to myself and my team by straying from our intended purpose. But I'm back now baby!
Let's rock this joint! If you're ready then join us, if not, that's fine too.
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