What do you get when you mix black manganese oxide with a handful of chemicals and heat them all to 2,000 degrees farenheit?
Well, in the case of Crayola, you get a new vivid blue pigment that is resistant to fading.
This is an exciting new discovery for Crayola, so exciting, in fact, that they're asking the public to name the new colour.
VOTE ON THE NAME
- Starting today you can vote for your favorite name out of the five finalists: Dreams Come Blue, Star Spangled Blue, Blue Moon Bliss, Reach for the Stars and Bluetiful.
- To place your vote, go to www.crayola.com/splash/promos/newcolor
- Crayola will announce the winner in September
The new blue crayon is expected to begin appearing in Crayola products in late 2017 through early 2018.
Crayola's history dates back more than 100 years. The company originally was called Binney & Smith, which was incorporated in 1902, the same year the company produced the first dustless chalk. The company became best known for the way it made coloring a safe and affordable activity for children.
The company was renamed Crayola in 2007 to reflect its No. 1 brand. Crayola employs about 1,400 workers, including 1,200 in the Lehigh Valley. Those local workers each day manufacture 13 million crayons, 3 million markers, 500,000 jars of paint, 170,000 pounds of modeling compound and 22,000 Silly Putty eggs.
The vast majority of the world's crayons — 80 to 90 percent — are churned out in the Lehigh Valley by Crayola, the company said in December.
Exciting... no? (hmmmm.... I definitely need to get out more)
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