"Are you mainly a listing agent?"

By
Real Estate Broker/Owner CA#01772851 HI#RB21268

"Are you mainly a listing agent" was the question posed to me by a seller yesterday. "You know, one of those who lists houses, then has other other agents bring you their buyers."

Although I satisfied his answer with a "no", it really is more complicated than that.

1. There are a lot of agents who ONLY do listings but then, normally, have a team or others in their brokerage that handle the selling side.

2. There are brokerages who specialize in listings only, but they are often "discount" ones.

3. And then there are the 3rd kind, like myself who will do both. Yes, that often includes "dual agency" but I am a licensed real estate broker in both California and Hawaii where it is legal.

Before you jump on the "dual agency" part, it is alive and well in brokerages in both my states, although sometimes brokerages make the listing agent have the selling agent be someone else in their brokerage (see #1, above) but it's still "dual agency".

To me, that's splitting hairs. I have found that the times that I have worked on dual agency transactions, they have worked out very smoothly. In fact, many buyers seek me out because I will do both. In all cases, I will explain what that entails and have them sign disclosures to protect all the principals and myself.

So why do I handle both buyers and sellers?

When I have a listing and a buyer calls me, I am the one who knows most about the property. The seller has filled me in and, in most cases, I've been to the property several times, talked to neighbors, know the neighborhood, etc. All of these things I can share with a buyer

What does a buyers agent know? In many cases, they have never seen the property before, do not know its background, and go along with the wishes of the buyer, often making an emotional decision to make an offer that day. The buyers agent relies on the disclosures of the seller and his/her agent, and on inspections that is their right to be done. Well, those disclosures and inspections are also done in my "dual agency" transactions.

So what is the downside of "dual agency"?

I do not share things like how motivated the seller is, what is his bottom line, or anything else that pertains to the offer itself. Although I do explain in detail how it works, what is normal in the market, they have to tell ME what should be in the offer.

What I CAN do is give them comp information on what has been bought and sold of like properties in the area. That's really the same information that I have given to the SELLER for him/her to determine his SALES PRICE.

With all these disclosures in place, it is then up to the buyer whether he/she wants me to handle the selling side of the transaction.

What about the additional benefits to the seller whose listing I am getting?

1. Listings attract buyers and I usually get a whole lot of contacts from buyers who for one reason or another can't buy THAT one, but are still in the market. So, in essence, one listing can sell another one, maybe yours.

2. I belong to several MLS's and often can input your listing into a couple for double exposure depending on where the listing is. In California, for example, my office is in Carmel-by-the-Sea, yet I get buyers and sellers get in touch with me all over central and northern California.

3. Because I am a real estate broker in California and Hawaii, my marketing is broad, not just limited to one area. I've had California sellers wanting to list with me in Hawaii (yes, any island), I've had California buyers wanting me to help them purchase in Hawaii. The reverse is true as well.

Have a property to sell in California and Hawaii? Please call me and let's discuss the possibilities.

 

 

 

 

Posted by

Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Buying or selling oceanfront, oceanview, commercial or any type of property in Carmel-by-the-Sea, Pebble Beach, Pacific Grove, Carmel Valley and Big Sur?

Call me and let's meet at beautiful Carmel Beach, in my Carmel-by-the-Sea office on Dolores between 5th & 6th, or in any of the wonderful restaurants, coffee bars, or wine tasting rooms that this city-in-the-forest is known for.

Or let's meet over the phone if you are out of the area.

Listing your property? Call me first and let's establish its value and what it will take to get it ready for sale to get the highest sales price. 

Buying a home? If you are from out of the area, I will preview property on your behalf.  Please call me to discuss how I can help you attain your real estate needs. 

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information

www.HellaRothwell.com & www.RothwellRealty.com

& www.HellaHawaii.com

Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.

 ________________________________________________________________

Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

 

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

 
Email: HellaRothwell@gmail.com


Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo

 

Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

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Rainmaker
80,537
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Selling Your Home in Today's Market

I am only licensed to sell in California and have had the pleasure to do dual agency many times. Its a fine line to walk and it can be done.

Jul 04, 2017 10:40 AM #1
Rainmaker
765,007
Elyse Berman, PA, CRS
Realty Associates Florida Properties - Boca Raton, FL
Pet-Friendly Realtor, 561-716-7824

Hella M. Rothwell, Broker/Realtor® Florida is a transaction broker state meaning we work for the transaction.  We are allowed to handle both buyer and seller with limited confidentiality.  If we are working as a single agent, we have to transition to a transaction broker in order to handle both sides.  

Like you, I have had successful transactions such as this.  And, like you, I work alone from appointment setting to after closing.  I am 100% for my clients.

Jul 05, 2017 04:11 AM #2
Rainmaker
1,258,844
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Hella M. Rothwell, Broker/Realtor®, great explanation of what it means to be a listing agent and how dual agencies work.  I discuss it with my seller clients at the time of listing and work however they wish for me to work, it is their decision. I have  a listing right now where the sellers do not want dual agency so I refer (without a referral fee) to buyers who contact me to another agent. 

Jul 05, 2017 01:10 PM #3
Ambassador
2,962,228
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I am a fan of dual agency, have seen far too many deals crash due to drama from agents who felt it their duty to impress their clients by pushing too far on things that did not matter. 

And I have seen plenty of good ethical agents who can get the job done quickly, effortlessly, and represent the interests of both sides very well.

Jul 05, 2017 10:52 PM #4
Rainmaker
1,843,153
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

One of these days, Hella, you might switch. :) I love not working with buyers. But then I also sell a huge volume of property by focusing only on the listing side. If I were not inclinded to move mountains of inventory, I would probably do both buyers and sellers.

There might come a time when you have to decide whether you want to build your business for more sales or not. You can't really sell a couple of homes a week all by yourself.

Jul 06, 2017 02:51 PM #5
Rainmaker
424,649
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents - I know what you are saying, but I can't help but go where my interests take me. Like this morning, we just had a very successful caravan to my latest listing in northern California, and someone called who had seen my yard sign and wanted to see the house. "Sure, let me finish the caravan to the other properties and I'll meet you there," says I to the couple who want to retire here from--of all places--Sacramento. Yep, I asked them if they needed to sell their house there and wanted a great listing agent to help them. And, as happens a lot, they said they had a relative who was an agent. Long story short, I may well write an offer on my own listing. So should I turn that down? Refer to another agent since I don't have a "team"? Not a chance.

Jul 06, 2017 03:48 PM #6
Rainmaker
1,843,153
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Well, you should have told them they would be a fool to hire anybody else but me and offer to check out their relatives' sales production, which I could get for you, LOL. Because it's true. But you can also use me as a referral for you to them. If somebody calls me to say Hella gave them my number to talk about how she helped me to buy a house in Hawaii, and if I ended up listing their house as well, you know I'd send a referral to you. Just sayin'.

Jul 06, 2017 03:54 PM #7
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Rainmaker
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
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