Every office policy and procedures manual needs to include a social media policy. The social media is rapidly growing. It can be a double edge sword. It can greatly enhance a business' reputation or destroy it within minutes due to the wrong content being published. Often times, agents will claim they didn't know. Therefore, brokers in charge and owners can't afford to loose their reputation because of an uninformed agent...Here are some highlights of what you may want include:
A) Fan pages should have the company name so all posting will disclose the company's name just ain case the agent forgets Post or comments should not include offensive verbiage Get permssion to post pictures of people and property If there is something questionable, consult the broker in charge before posting.
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