Networking is, by far, the most undervalued marketing tool you can use to build your business. Yet, most luxury real estate professionals are clueless about how to be a great networker.
It really is not all that complicated. In fact, it is fun if you approach it like a game or a sport. You just need to connect with the right people-people like you (if you like to have fun). Then, it is “Net-Playing”, not Networking.
Are you willing to go out of your way to promote a retail store with exceptional customer service, or a restaurant with outstanding food (and excellent customer service) or a local service professional who provides, yes, remarkable service? If you answer yes to any of these questions we want YOU to be in our network! Why? Because, that is exactly what you can expect from us.
Networking is a value for value game. Think of it as a sport! It begins by asking yourself this question, “How can I connect as many people as possible with those businesses that I value, the ones I selfishly want to thrive?”
The more you promote the businesses that you value the more others will promote you. When you are a promoter you should not feel the slight bit awkward about asking those who you promote to connect you with potential customers or clients that would be a match to the services you provide.
Putting together like-minded business people whose professionalism you respect should become one of your top priorities, as a business owner or a luxury real estate professional. It does not take a particular skill; it just takes an eagerness to enjoy enriching the lives of others.
The more matches you make (of likeminded people) the more matches they will make for you, too. Why is it so much fun? Because it FEELS SO GOOD! It feels good do connect people and also to be connected.
We are unabashed matchmakers in the context of professional networking. The more we go out of our way to promote the businesses and professionals we value the more fun we have. So get out there and have fun with it! Remember, it is Net-Playing, not Networking!