"Welcome to Real Estate, Welcome to ActiveRain".
Keeping it Friendly, Keeping it Real...
That was how I greeted our "spectator-commentator" and new arrival to ActiveRain. Then my typical 2-4 sentence comment on his third blog post turned into a blog of my own, (Ever have that happen)?
A student, not yet licensed was lamenting on how it was a shame that we need to be told to provide "good customer service" via the Agency Agreement Disclosure that lays out our Fiduciary Duty. I agreed with his point in spirit, that it is a shame some need this as an actual governor and we all need to sign off on a document that holds us to it, but that Fiduciary Duties and Good Customer Service are not the same delivery of services. Granted if done well, Fiduciary duties contribute to good customer service, but they do not guarantee it and let's face it, if all you do is your Fiduciary Duty, that's fine, it's not memorable, it's adequate at best and really won't inspire much referral business. People do not refer adequate, they refer amazing! I went on...
"You have a "bleacher seats" opinion posted above, I'll wager that will change once you are muddy and bloody on the grid iron field of play .
Good service has little to do with Fiduciary Duty. Stay with me here...
Fiduciary duty, can be executed in parallel with crappy service or mediocre service as much as good to great service. Fiduciary Duty, when executed skillfully, does create some level of good service as a result, but agasin, it isn't the memorable part of the service that gets people talking or braging nor referrals...despite being Fiduciary required duty of every agent. Fiduciary alone does not inspire referrals, serving up "Wow!" does. The above and beyond service.
Fiduciary creates a sense of and holds us to, a standard of competence, honesty, professional behavior, client privacy - but does not necessarily account for much character and good customer service in the eyes of a client. The client expects our Fiduciary Duty-it's presumed. Good customer service is the "Nordstrom-effect", the First Class or Red Carpet treatment of the experience...or not. That is only as good as the agent can deliver it...it's not a guarantee...extra effort required.
Now my friend, you are correct and I agree with you
-it's a shame everyone's work ethics are not up to par (or above it) and they need this disclosure to remind them and "enforce it; but welcome to the real world where the barrier for entry into real estate is sadly low...and so are the business practices of many with a license.
Good customer service is a whole different level; the USP that often separates agents from each other by how they treat, communicate with, service the deal and remain in service to their clients over the years; including the unexpected extras-the "above & beyond" factor. It's an attitude not a department; it's a plan to create "wow!" for your clients. Eperience Over Theory; Get in The Game!
Excerpt from his blog: "For example, a client has a very busy schedule. They are only available to view houses on Saturday nights. But, Saturday nights are your date night. An agent who cares for their client would take the time on Saturday night to show homes to the client. An agent who does not show care would ask the client to adjust their schedule to accommodate their own." - T.Bokinsky
"You get from life what you tolerate. Life organizes around the behaviors you give others permission to affect you with. Tolerate calls at all hours, that's what get. Tolerate people showing up late, they always will and so on. Only you can change what you tolerate, thus how people treat you."
Advice I got from Darren Hardy at Peak Experience 2017
Now, as to your scenario about "Saturday nights" you hopefully soon learn through, experience (trial and error), hopefully not at the expense of a marriage or your health, that boundaries are good customer service. Boundaries afford you the rest & recovery needed to offer the best of you, not what's left of you, to your clients (and family).
It's a Marathon Not A Sprint: pace yourself and remember to rest & recover.
So, while in year one you may need to or want to be at their (clients) beckon call, I caution you that's a recipe for disaster for the long haul. Get your plan in place for a time to close up shop each night and a day off each week, as soon as you can. Believe me it's harder to do it when you're 2-3 years in, the habit has to start early. Just like how you need to be good with finances when you only make $50K per year, because when you make $5Million per year, the skills that manage that money were developed in the $50K per year days.
Financial hardship, burnout and lack of boundaries are the top three reason 85% of the students like you will not renew your license in 4 years (CA renewal periods)...that is a statictical fact from NAR...sadly.
So, I like where your heart is at (Tim), but use your head too and design a great career!" Thank you for inspiring this blog by posting your blog!
I truly wish you the best on your journey...enjoy!
Image 1 courtesy of taoty at FreeDigitalPhotos.net
Image 2 courtesy of nenetus at FreeDigitalPhotos.net
Image 3 courtesy of Sura Nualpradid at FreeDigitalPhotos.net
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