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Open Letter To The Student: Keeping it Friendly, Keeping it Real...

By
Real Estate Agent with Big Block Realty 858.232.8722 CA BRE# 01261476

"Welcome to Real Estate, Welcome to ActiveRain". 

Keeping it Friendly, Keeping it Real...

active rain 

That was how I greeted our "spectator-commentator" and new arrival to ActiveRain. Then my typical 2-4 sentence comment on his third blog post turned into a blog of my own, (Ever have that happen)? 

A student, not yet licensed was lamenting on how it was a shame that we need to be told to provide "good customer service" via the Agency Agreement Disclosure that lays out our Fiduciary Duty. I agreed with his point in spirit, that it is a shame some need this as an actual governor and we all need to sign off on a document that holds us to it, but that Fiduciary Duties and Good Customer Service are not the same delivery of services. Granted if done well, Fiduciary duties contribute to good customer service, but they do not guarantee it and let's face it, if all you do is your Fiduciary Duty, that's fine, it's not memorable, it's adequate at best and really won't inspire much referral business. People do not refer adequate, they refer amazing! I went on...

 

"You have a "bleacher seats" opinion posted above, I'll wager that will change once you are muddy and bloody on the grid iron field of play .

cheap seatsGood service has little to do with Fiduciary Duty. Stay with me here...

Fiduciary duty, can be executed in parallel with crappy service or mediocre service as much as good to great service. Fiduciary Duty, when executed skillfully, does create some level of good service as a result, but agasin, it isn't the memorable part of the service that gets people talking or braging nor referrals...despite being Fiduciary required duty of every agent. Fiduciary alone does not inspire referrals, serving up "Wow!" does. The above and beyond service.

 

Fiduciary creates a sense of and holds us to, a standard of competence, honesty, professional behavior, client privacy - but does not necessarily account for much character and good customer service in the eyes of a client. The client expects our Fiduciary Duty-it's presumed. Good customer service is the "Nordstrom-effect", the First Class or Red Carpet treatment of the experience...or not. That is only as good as the agent can deliver it...it's not a guarantee...extra effort required.

 

Now my friend,  you are correct and I agree with you

-it's a shame everyone's work ethics are not up to par (or above it) and they need this disclosure to remind them and "enforce it; but welcome to the real world where the barrier for entry into real estate is sadly low...and so are the business practices of many with a license.

get in the game

Good customer service is a whole different level; the USP that often separates agents from each other by how they treat, communicate with, service the deal and remain in service to their clients over the years; including the unexpected extras-the "above & beyond" factor. It's an attitude not a department; it's a plan to create "wow!" for your clients.                                                                                                                                                                               Eperience Over Theory; Get in The Game!

 

Excerpt from his blog: "For example, a client has a very busy schedule. They are only available to view houses on Saturday nights. But, Saturday nights are your date night. An agent who cares for their client would take the time on Saturday night to show homes to the client. An agent who does not show care would ask the client to adjust their schedule to accommodate their own." - T.Bokinsky

 

"You get from life what you tolerate. Life organizes around the behaviors you give others permission to affect you with. Tolerate calls at all hours, that's what get. Tolerate people showing up late, they always will and so on. Only you can change what you tolerate, thus how people treat you." 

Advice I got from Darren Hardy at Peak Experience 2017

 

Now, as to your scenario about "Saturday nights" you hopefully soon learn through, experience (trial and error), hopefully not at the expense of a marriage or your health, that boundaries are good customer service. Boundaries afford you the rest & recovery needed to offer the best of you, not what's left of you, to your clients (and family).

 

marathon not a sprint

It's a Marathon Not A Sprint: pace yourself and remember to rest & recover.

 

So, while in year one you may need to or want to be at their (clients) beckon call, I caution you that's a recipe for disaster for the long haul. Get your plan in place for a time to close up shop each night and a day off each week, as soon as you can. Believe me it's harder to do it when you're 2-3 years in, the habit has to start early. Just like how you need to be good with finances when you only make $50K per year, because when you make $5Million per year, the skills that manage that money were developed in the $50K per year days.

 

Financial hardship, burnout and lack of boundaries are the top three reason 85% of the students like you will not renew your license in 4 years (CA renewal periods)...that is a statictical fact from NAR...sadly. 

 

So, I like where your heart is at (Tim), but use your head too and design a great career!"  Thank you for inspiring this blog by posting your blog!

I truly wish you the best on your journey...enjoy!

 

Image 1 courtesy of taoty at FreeDigitalPhotos.net

Image 2 courtesy of nenetus at FreeDigitalPhotos.net

Image 3 courtesy of Sura Nualpradid at FreeDigitalPhotos.net

 

Posted by


Thomas J. Nelson
REALTOR®, CRS, RCS-D, CDPE, e-Pro, Certified Military Home Specialist, Luxury Home Specialist, Author, Keynote Speaker and  Podcast Host 

Serving Coastal San Diego from Carlsbad to Coronado, Downtown, Balboa Park Area,
La Jolla/UCSD & Mission Bay Park Areas
I Offer Rebates to Veterans
& Active Duty

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RCS-Divorce     Southern California Chapter of Certified Residential Specialists (CRS)

 
 
Disclaimer:  Nothing in this blog article is to be construed as legal advice, tax advice, medical advice or financial advice.  For legal advice see an attorney.   For tax advice, health or financial advice see a tax attorney, certified public accountant, or other qualified professional.
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     A professional has this conversation (when are you available for previewing houses?) at the outset of the relationship.  

     Granted, there are people who have very limited windows to preview houses (corporate execs, shift workers, cops).   If you had learned at your first meeting that this buyer can only look at houses on your "date night", then you should have referred them to another agent.

Jul 11, 2017 02:08 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Well said Fred, EXACTLY!!!


This scenario rarely happens to me because I do ask at the orientation meeting and I do have a backup buyers agent for Sundays, etc. 

Jul 11, 2017 02:11 PM
Brian DeYoung
also affiliated with Berkshire Hathaway Home Services Heritage Realty - Ithaca, NY
The Realtor with personal investment background

Great blog, great advice, nice graphics.
Time off is essential.

Jul 11, 2017 07:46 PM
Sajy Mathew
Coldwell Banker Residential Brokerage - Lancaster, PA
Making your real estate dreams become a reality!

Help yourself by setting the stage for success by meeting with each client before "the search" starts and clearly get the relationship "agency" off to a great start.

Jul 11, 2017 08:16 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I think some people are hard-wired to give service through considerate action.

I'm thinking of the many new agents who write me to inquire about having an agent bio written. Some of them write back immediately and say "Fine, where do we start?" Some - likely the ones who can't afford it - don't bother to reply.

And then there are those who can't afford it quite yet, but take the time to write and tell me so, while thanking me for my response. I always write back and tell them that I believe that simple action is a sign that they will make fine agents. Consideration, follow-up, responsiveness - all signs of an agent who will provide exceptional service.

Jul 11, 2017 09:24 PM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
Excellent .. And valuable insight, Marte ... I hope many take note.
Gene
Jul 12, 2017 12:44 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I like the sports analogy, Thomas (naturally) .. It gets your point across beautifully.
Even after 40+ years in this business, I still struggle with the "setting limits" thing. Believe me, there have been a few discussions over the years between myself and my wife about my "struggles" with this issue. It makes me remember (once again) how invested SHE also is in my business, my clients, and the service level I deliver. Understanding ... doesn't begin to explain her contribution. I continue to be a work in progress on this issue ...
Gene

Jul 12, 2017 01:02 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Congratulations on the well deserved featured post. Thanks for sharing. I hope others  will read it and learn.I love the post.

Jul 12, 2017 05:13 AM
Chris Lima
Turtle Reef Realty - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

 I enjoyed this post.  I have bookmarked it for future reference as I struggle with some of these issues.  I am all about customer service and building relationships. Although it can be exhausting, for me there isn't any other way to operate.

Jul 12, 2017 05:24 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I agree that one can do things correctly without doing them well. Nice blog!

Jul 12, 2017 06:16 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thomas, thank you for carefully discussing our responsibilities towards the consumer.

I am fully in agreement that limits must be set. I turn down listings when the Seller and I can not agree on critical terms.

It is physically and emotionally expensive to not set limits.

Thanks

Jul 12, 2017 06:23 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Service is something i write about often. Different companies and different agents have different thoughts on service. Some models go with the least amount possible, discount services and some with little to none. I am on the end which offers more service, a better service and relies on happy clients referring their friends, family and co workers to build my business. Servce is not a given, it is certainly not equal and can differ greatly from agent to agent. 

Jul 12, 2017 06:36 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Good post, it is easier to create good habits than replace bad ones, but also remember sometimes you do need to be flexible and that is what can provide the wow experience for the customer when you provide service above and beyond what they are expecting. I am sure many of us can tell stories of how we missed family events for that showing that could not wait, and it did not end up being a sale.

Jul 12, 2017 08:11 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Yes, you have to choose your moments where you drop a boundary to create WOW! But do it too often, there boundary ceases to matter or exists. Thank you for your comment!

Jul 12, 2017 08:18 AM
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Thank you for reminding those brand new agents that "service" is the key word for our profession... Nowadays there are so many online sites that provide the information that was once our well guarded resource, but the service we provide is the value that we bring to the table. Aloha!

Jul 12, 2017 01:06 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Mahalo!

Jul 12, 2017 02:38 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I do wish that clients had more respect for our time.  When someone expects me to be available with five minutes notice--that creates uncomfortable feelings. The clients that actually understand and appreciate that I do have other customers and personal events scheduled every day--I will jump hoops for them when I can.  Usually I do explain up front that I am working with several pp, in various stages of the process within the first couple of times meeting them.

Jul 12, 2017 02:06 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Yes, we need to educate their expectations up front of suffer their unrealistic expectations.

Jul 12, 2017 02:39 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Thomas excellent and very wise advice. There is so much for almost agents and new agents to learn and most of it they didn't learn in real estate school.

Jul 12, 2017 05:14 PM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Awesome post and great advise. Boundaries really stood out for me. Didn't have any when I started in this business. Not a problem now. Oh, I'm sorry but I already have an appointment on Saturday evening. How about Monday afternoon or would Tuesday early evening be better?  You don't have to tell them your appointment is Date Night and it's none of their business anyway. If they respect you as a professional, they will reschedule. 

Jul 12, 2017 08:10 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

EXACTLY!!! 

Jul 12, 2017 08:11 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Congrats on the featured post and telling it like it really is!

Jul 12, 2017 10:18 PM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

Spot on!

 if all you do is your Fiduciary Duty, that's fine, it's not memorable, it's adequate at best and really won't inspire much referral business. People do not refer adequate, they refer amazing!

Jul 13, 2017 05:34 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great post Thomas J. Nelson, Realtor,CRS,ePro, applies to all of us. If we don't set boundaries and have no respect for our personal time, we can not expect our clients to.  

Jul 13, 2017 08:21 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Thomas,

Most things are spelled out on forms, so we do not forget to say them. Others, because someone else wanted to be cute & do something, illegal, unethical or both.

Jul 21, 2017 08:34 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Well said. There is indeed a big difference between do what is required and doing what gets you business!

Jul 28, 2017 07:40 AM