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The First Two Weeks Of Marketing Your Home For Sale Are Paramount... and they will tell you if there is something that needs to be done...

By
Real Estate Broker/Owner with Corcoran Legends Realty NYS# 10491202097

Here is what usually happens in the first couple of days after you signed your listing agreement presuming you are working with a broker/agent that belongs to your local Multiple Listing Service (MLS):

Your home will be entered by your agent into the MLS showing system with your showing instructions, so that other agents can bring their buyers to see your home. While your listing is being prepared for marketing, your agent will contact his or her buyers and inform colleagues of the new listing.

Other data such as mapping, satellite image, neighborhood information, tax roll data, school information and other data will be added to your listing so that buyers can get the full picture of what it's like to live in your home.

Your agent will either take photos, or schedule a videographer to help market your home with photos and video. This enables buyers to walk through your home and property virtually, so they can decide to place it on their must-see-in-person-list.

Your agent may create virtual and/or printed "feature" sheets that showcase your home's features to advantage, so buyers can remember it was your home they liked best when it's time to do side-by-side comparisons.

Your agent will schedule your home on the MLS tour for other agents to see, and ask for feedback. The agents who see your home in person are important, as they will be able to report your home's features and condition to their buyers. Homes in top move-in-ready condition sell faster and for more money.

Your agent will distribute your listing data to his or her websites or blogs, and accounts such as Facebook, Twitter, ActiveRain, YouTube, or Instagram, the broker's website, and third-party sites like Realtor.com, Zillow, or Trulia.

Your agent will put a sign in your yard announcing your home is for sale.

Your agent may multi-media advertise your home in a number of places, including the local newspaper and homes magazines. Your agent may also put your home in their personal marketing tools such as e-magazines, newsletters, or email alerts and such to prospective buyers.

 

With such a massive marketing campaign anyone who is interested in homes in your price range and area will now know your home is available for sale. However, if you don't get many showings in the first two weeks, chances are that your home may be facing stiff competition from other homes on the market. They may be in a better location, or in superior condition, or they're priced more aggressively.

Just remember, if you don't have showings or offers within the first two weeks of listing your home your agent needs to approach you and ask you to do maybe a little more to spruce up your home's curb appeal, or perhaps stage the interior to a better advantage, or simply adjust your asking price... or a combination of all of the above.

The first two weeks will tell you in no uncertain terms how your home for sale compares to others in the same market...

 

 

Posted by

Westchester County - Phyllis Lerner, Realtor

 



Phyllis Lerner, Realtor - Broker/Co-Owner - 914.438.3903
Westchester County NY - Real Estate Listings, Sales, Rentals & Services



Voted 2010 through 2023 FIVE STAR Real Estate Agent by Westchester Magazine

(Disclaimer: Any and all grammar, punctuation and spelling mistakes located within my blogs, web sites and any other content, are purely for your amusement and entertainment.)