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WHY do Amazon and Zillow want to take over Real Estate?

By
Real Estate Broker/Owner with Godzyk Real Estate Services NH License 033394

The question was posed that "Why is there a need for mega companies to take over and change the real estate industry?" I keep hearing "what are they trying to fix?" and "How can they do it better?" but the reason may simply be to make more money. You really think they care about Mr and Mrs small town seller, selling their life long home?

 

Here is my look at it. These giant Internet companies explore business opportunities in every aspect of our lives's. The thought is there is a way to do everything quicker and cheaper. Look at grocery shopping and meal prep wars this week.

 

The HOWEVER is that when it comes to Real Estate, you can create short cuts. You can create apps. You can offer huge discounts. But they are missing the key to what consumers WANT... That is service. Yes consumers want to save money. BUT they also want less stress. Sellers want a higher sales price and a quicker sale. Buyers want to find their dream home and make the buying process less stress full.

 

The Internet has replaced the newspaper to look for homes that are for sale. On the SELLING SIDE, the Internet can not replace going to the house. measuring rooms, assessing upgrades, condition and repair. Obtaining a real life value based on similar sold homes in similar areas. All I have to remind you how well Zestimates are at being 100% correct when giving someone a value on their home.

 

One of the most important things I tell people is some times the easy part is finding a buyer. The hard part is getting the sale to close. There are variables such as the home inspection, negotiating repairs, the buyers mortgage process has to be watched by the selling side, the appraisal and every step in between.

 

On the BUYING SIDE, the Internet has made finding a home for sale easier, but it can not take the place of getting you into these homes. Can not replace assessing what that home is worth to make a good offer that has a chance to get accepted while not over paying. Buyers like someone to stand by them through each step of the buying process. I will remind you how well Internet pre qualifications work and what they are worth...

 

Working with trusted local lenders to get a pre approval that is real and will stand the test of an under writer. To be there for inspections, the appraisal and each time an under writer asks for something new as well as what you gave them 2 weeks ago.

 

The Internet can not replace service. There will be consumers that want to save money at all costs. They are doing that now and those are not the consumers that hire an agent based on a good referral for great service to people they know. But the number of consumers that do, far out pace those looking for stripped down service. 

 

 

Will an Internet company let your Mom and Aunt Betty into the home, three times to measure for curtains and plan where your furniture will go? Yes you may chuckle but this is real life, real feelings, real emotion, life savings, dream homes, families, divorce and illness. Real things taken care of by real people will survive and prosper for those agents who offer the best service consumers want and need.

 

 

Support your locally owned and operated businesses that support your community from schools, churches, youth sports, dance, ice skating, cheer, arts and music.

 

 

The hard fact is this Buyer may have lost this home because they chose a buyer agent who gave them bad advice. The seller was thank full i went over this scenario when i listed the home. They were not at all shocked when it came true. The lesson is that this is why a Buyer or Seller should not choose just any agent, choose the BEST agent for the job. My philosophy is simple, provide more personal and professional service to guide my clients through each step of the buying or selling process. All Agents are not created equal and every buyer or seller should take the time to hire the BEST not just the biggest. Those that hire me, find a dedication like no other. and for some, a seat next to me for an hour in the future watching the sun and surf. It is the best way to boost energy and produce more.

  

 

 

 

To CONTACT Scott Godzyk please call 603.661.2121 or EMAIL: Sctprop@aol.com .

 

  

About the Author: Scott Godzyk is the Owner/Broker of the Godzyk Real Estate Services in Manchester NH. Proud to be locally owned and operated with 30 years of experience, Scott is a leading Agent for Listing and Selling Homes in this area.We are Full Time Agents ready to serve all of your Real Estate needs. Servicing Hillsborough, Rockingham, Merrimack and Belknap counties. 

 

    

 

We stand by you through every step in selling your home
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Comments (66)

Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I was shocked, but it was a great surprise and energized me again Chris Ann Cleland 

Jul 21, 2017 12:44 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

So right Carol Williams as it is all about the money to them, and why i always say bigger is not better. Service does indeed sell

Jul 21, 2017 12:45 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Exactly John Wiley and i cringe for the people who find this out the hard way

Jul 21, 2017 12:46 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Many time Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA a seller will say i want the biggest company for me to see them go unsold and on the expired list 3 or 6 months later. 

Jul 21, 2017 12:47 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I LOVE pie Richie Alan Naggar just not internet pie

Jul 21, 2017 12:48 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Thank you for the comment and reblog Tony and Suzanne Marriott, Associate Brokers 

Jul 21, 2017 12:48 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

It is the HARD truth i want all consumers to see before they learn the hard way Nina Hollander 

Jul 21, 2017 12:49 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

The problem is these internet giants are selling a product, but a service. None the same and when cost cutting elimintaes service, consumers will stand up and fight for service Tim Maitski  . 

Jul 21, 2017 12:50 PM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

There's a seller right now in our brokerage who never personally saw the rental property they purchased a decade ago.    They're in shock that it's worth less than Zestimated.    Sigh.

Jul 21, 2017 12:51 PM
Mark Menendez
Hawaii - Princeville, HI
Expert Sales & Marketing of Luxury Real Estate

Agreed Scott, humans need physical presence and are not coached or nurtured by automated processes BUT... I think another possibility is these companies are not looking at the same calendar we are.

Boomers, Gen X and Y'rs look at the world through a similar lens as we do, so "good customer service" is expected to be the same thing for us all. Gen Z and future generations will probably know "good customer service" to be something completely different from our understanding. Amazon and the like know more about peoples behaviors than anyone else in history. That’s a powerful tool to use when strategizing or executing your marketing and services. We as professionals must constantly adjust (fatser and faster by the year) and educate ourselves to sharpen our insticts, as that is our unique value.

 

I don't believe these aggregators are just shooting from the hip and may not just be forecasting the future of our business but sculpting its evolution. 

Jul 21, 2017 12:57 PM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Scott

It's not about the customers . . . . It's about the money.

Good luck and success.

Lou Ludwig

Jul 21, 2017 07:02 PM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Scott

Congratulations on the gold star feature on a hot topic post.

Good luck and success.

Lou Ludwig

Jul 21, 2017 07:03 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I just keep ignoring what's happening on that level and doing my job well and the clients keep calling and showing up.  I have no idea why everything things they need a piece of our pie.

Jul 21, 2017 08:25 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Scott what a great post and I missed it but thanks to our friend Debbie Reynolds  reblog I am here... to keep it short it is simply about Power and Money, Endre

Jul 21, 2017 11:27 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I so agree  as long as people buy homes or sell homes they are going to want people to help them do it. Not robots...Real Estate is local...

Jul 22, 2017 12:38 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Scott

Well deserved featured and a topic we are going to hear alot more about. It's all about money and doing right by the stockholders. Will Z and A real estate services meet the needs of some? No doubt. There are always those who want the quick, easy, and cheap route to their goal. Will they be successful and risk-free. Maybe.

Jeff

Jul 22, 2017 08:50 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

The more technology tries to rule the world, the more people gravitate toward personalized service. There will always be a place in business for those who love cheap and fast, expect express checkout and don't care how much they actually lose. But most of us still want that human touch, especially when it comes to such complex situations as real estate.

Humans will become a precious commodity.

Jul 22, 2017 08:53 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Congtatulations on the well deserved gold star!!!   I agree with Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents that the more technology starts to rule, the more people want personalized service.

While I love love love Amazon and how convenient it is to order certain things in the middle of the night and have them delivered to my door, when it comes to certain things, I crave the old days when you could walk into a store and actually talk to a person who knew something about their products.  

Not everyone wants fast, cheap and easy - some of us want quality service and are willing to pay for it. 

Jul 23, 2017 06:53 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

There are consumers who are not qualified to be your clients, so, identify them immediately and move on. For those that are qualified clients, simply provide them with your knowledge, experience, wisdom and personalized invaluable service. 

Jul 23, 2017 07:50 PM
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Fantastic post. From a Manchester, MD agent to a Manchester, NH agent, you got this.

Jul 25, 2017 06:54 PM