There are two revealing email analytics that tell you volumes about your email marketing engagement.
- How many people open your email?
- How many times do your readers open your email?
#1 - Subject lines are the driving force behind email opens, and we will cover that in another blog post.
#2 - If a person opens your email more than once, you have evidence there is interest in what you are sharing.
Let's take a common objection real estate agents hear from home buyers and sellers many times during the course of their real estate career, "I have a friend in the business."
That's a great topic for a blog post and/or a video, and a topic for an email blast in a marketing sequence for home buyers and sellers.
HERE'S A SAMPLE MARKETING EMAIL/BLOG POST DRAFT - You can edit this to suit your market and save the GIF image in this email to accompany your email and/or blog post.
You have a friend in real estate. Do you think you "owe" your business to your friend?
Most of the people I help, like you, are my friends.
Here are the facts. Ninety percent of the homes in our local market are sold by ten percent of the agents.
Is your friend in the top ten percent, or the bottom 90 percent?
Luckily for my friends, I'm in the top ten percent.
Just because a person has a real estate license does not mean (s)he is the best person to help you buy or sell a home.
Think about it....
What is the power of that written message using text alone?
What is the power of that written message when it features an animated GIF image?
What kind of power can you yield with prospects who read and re-read your message ... over and over again?
I used one of my ViddyOgres to illustrate my point.
DISCLOSURE: I am a compensated affiliate for ViddyOgres. I use them in my business and I heartily endorse them.