Do you Have a "Challenging" Property to Sell ?

By
Real Estate Agent with Keller Williams 414-525-0563 57026-90 Broker

       Properties can  have different kinds of challenges...in Wisconsin, all real estate agents are licensed as "Agents of the Seller."   When we write descriptions on MLS and on other Mindssites that is first and foremost in our marketing minds.  What does the Seller need us to communicate to attract the most buyers for the property ?    The challenges can be location....the railroad tracks in the backyard.....the condition....for one reason or another...the estate, the Seller with no funds ...has left some of the maintenance deferred. 

     From our perspective...the best position that a listing agent can take is to BE HONEST....if the house will never pass FHA financing...say so...

If it is  a candidate for Flipper ....tell them...

If there is no condition report because it is an estate...be transparent. Rose colored glasses are a wonderful thing...they also don't attract the buyer who will actually purchase the property....so be as objective as you can in your descriptions be they in MLS or any other medium.  Your goal Rose Colored Glassesis to sell the house....and sometimes that means painting less than the perfect home for the 2.3 children with the white picket fence. 

    Yes we did have a one of "Those" houses...it extended a cordial invitation to Flipper...and did warn that it was also the house of 12 cats.  I had an agenScout's Honort screaming into the phone......"Sally !  Did you know that there are 11 cats in this house ?!"  I couldn't resist...I counted to 3.....and then said..."No....count again, there are actually 12." The house had SEVEN offers in days ! 

      Be a good Scout....tell it like it is even if it's not just that the rose garden needs a little pruning...in the end, the truth

is always what wins.

    This has been a professional service post brought to you courtesy of Sally K. & David L. Hanson, Broker Associates with Keller Williams in southeastern Wisconsin, who you can depend on to be honest whether they are scouting a new house or looking for buyers for your present home.  For all things real estate, we are honored to be of service.

 

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Rainmaker
2,263,331
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Sally and David. Tell it like it is and save your reputation. Enjoy your day!

Aug 11, 2017 04:35 AM #1
Rainmaker
670,361
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Sally and David, 

Honesty...iss there any other way?  Well done! ....and then price it accordingly and you will have 7 offers in one day!!

Aug 11, 2017 04:49 AM #2
Rainmaker
1,349,091
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

When the truth is extended in your presentation, no one can claim you are just out to make a sale. You are protecting your principal. Have a beautiful Friday!

Aug 11, 2017 04:52 AM #3
Ambassador
2,419,531
Paul S. Henderson, CRS, REALTOR®,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I treat every listing as a different personality. I refer to each as a positive challenge. Some I can't wait to sell; others I hate to see go Sally K. & David L. Hanson 

Aug 11, 2017 04:57 AM #4
Rainmaker
2,584,987
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

Sally/David, Yes, tell it like it is, but be professional while doing so.

Aug 11, 2017 05:20 AM #5
Rainer
360,233
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Love that advice!!!

\Be a good Scout....tell it like it is even if it's not just that the rose garden needs a little pruning...in the end, the truth is always what wins.

Aug 11, 2017 05:25 AM #6
Rainmaker
3,224,266
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Over the year I have had many chllanging properties to sell.  Some have sold and others did not.

Aug 11, 2017 05:48 AM #7
Rainmaker
3,092,033
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sally, OH MY, never had to sell a home with 12 cats, cannot imagine the smell!   Great post!

Aug 11, 2017 06:56 AM #8
Rainmaker
2,626,249
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Sally and David. I love this and agree that honesty is always the way to go. No surprises except good ones.

Aug 11, 2017 07:01 AM #9
Rainmaker
2,694,775
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Good morning, Sally and David -- honest marketing does exist and "issues" can be presented in a creative way without hyperbole.  I had a listing this year that was small -- about 600 square feet -- and I re-stated the square footage more than once.   The price reflected both the size and condition.  

Meanwhile, there were people who said -- I didn't think it would be so small --- huh, didn't the inclusion of the detailed information along with a  floor plan with room sizes give you a clue?  Some just want to believe what they want to believe.  

Aug 11, 2017 07:19 AM #10
Rainmaker
1,295,725
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Sally and David - things are what they are and that includes homes.  Being honest and presenting the best way is the only way to get it sold.

Aug 11, 2017 09:33 AM #11
Rainmaker
1,710,141
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

I have challenging houses to inspect all the time.  Is that the same thing?

And I've already done my good turn today.

Aug 11, 2017 11:18 AM #12
Rainmaker
2,068,440
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Sally: Being open and honest is always the best approach, regardless of the outcome. Had to laugh...12 cats!

Aug 11, 2017 02:28 PM #13
Ambassador
3,207,153
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sally and David putting blinders on does not help anyone.  Tell it like it is, and then address the issues honestly.

Aug 11, 2017 02:38 PM #14
Ambassador
2,965,941
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sally and David- so agree with you. Let's face it, there's a buyer for every property. It would help if people would read.

Aug 11, 2017 05:42 PM #15
Ambassador
3,221,323
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

The truth is always the best approach and sometimes it has to be the big bold facts right between the eyes.

Aug 11, 2017 07:42 PM #16
Rainmaker
2,394,739
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I specialize in vacant land and every one of them have issues, the discussion we have is "which challenge do you want to take on"? Endre

Aug 11, 2017 11:36 PM #17
Rainmaker
3,787,692
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Sally and David.  More often than not the most challenging issue facing tough listings is the seller.

Aug 12, 2017 03:52 AM #18
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Rainmaker
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Sally K. & David L. Hanson

WI Realtors - Luxury - Divorce - Short Sale
For All Things Wisconsin Real Estate...Call the Hansons
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