How to use Active Rain For SEO in 2017

Services for Real Estate Pros with Inbound Real Estate Marketing L.L.C.

How to use Active Rain for SEO| (From a guy that uses it effectively) 


I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be using it at all. I'm going to show almost all of you how to get the most out of your Active Rain Subscription. (Yes for Active Rain to be effective for SEO you need to spend the $199.00 for a years subscription) 


Before I show you how I want to illustrate how effective Active Rain has been for ME! 

These are the keywords I rank for as of August 2017. 

 IREMS Keyword Ranking August 2017


I only started really pushing my blog content in January of 2017. I've had 12k visitors from ORGANIC google results in Seven months. A lot of that is due to using Active rain correctly. (From an SEO perspective) 


My Traffic For the Year

These are my TOP TEN referring content pages out of 737. One of MANY hidden Google SEO facts is that is no longer enough to measure page rank(referred in the image below as UR). Google wants backlinks to deliver traffic thus PROVING the worth of both the link and the page it is housed on. Sometimes you can get a great link from a site with REALLY high domain authority but it won't be as valuable for SEO as a contextually relevant link that delivers some visits. That is why I am looking at REFERRING content instead of a backlink analysis based on Page Rank alone. 

Top Referring Active Rain Content



  1. Your blog post must be 300-700 words AT A MINIMUM. 
  2. It's best to have ONE outbound link for every 150 words(this post will not because I am experimenting with link strength based on outbound link quantity)
  3. You must have ONE relevant Image for every 200 words or so. This image must have a proper description connected to it. 
  4. GOOGLE LOOKS AT COMMENTS - So having a following or asking other rainers to read your post is a good idea. 
  5. Post your blog post to social channels. Either your own or hire a fiverr gig to share your content a few hundred times. This increases the relevance to your link destination by a large amount(if done correctly)
  6. Make sure your AR post and the page you are linking to ARE TOPICALLY ALIGNED. Don't through a listing up on AR then link back to a blog post about gardening on your website. 




This is really number 7 on the list above but it is SO important I've given its own category. Most of you heard of Penguin and Panda Googles Anti-Spam algorithm? Know how they work? 


Much of these algorithms look at anchor text. They have a mathematically generated understanding of what a NATURAL link profile looks like. The farther out of line you are with that the more you get penalized. Up to 22% of your potential SEO score is affected by this part of the current Search Algo. Want to see a REALLY cool example? Keep in mind I am competing against the best SEO's in real estate for this search term which is "REAL ESTATE SLOGANS". 


My UR is the lowest of any of my competitors. I have HALF of the referring domains of any other website on the first page and in most cases 20-40% fewer backlinks. So why am I number FOUR for this term?


Realtor Slogans Link Comparision


Not because I have better links or domains. (One of those backlinks is Active Rain) But I DO have a Natural looking back link profile. 


I do have some good news and some bad news. Getting this exactly right is more of an art than science. I will give you the formula I use with one NEVER EVER DO THIS tip. 


40-50% of backlinks should have key phrases mixed into anchors(a good strategy is your domain + keyword IE: Active Rain Review by inboundREM

35-45% Should be branded, natural and URL anchors. 

10-20% Should be exact match


Here is my closing tip something I have seen a fair amount of on Active Rain. NEVER EVER use an exact match anchor when creating your first backlink. You are guaranteeing yourself a penalty. 


Hope you enjoy this post as much as I enjoyed writing it. Looking forward to  your comments.







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Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Thanks for the post. I've never seen that category "referring content" on my google analytics though. I searched and couldn't locate it. Could you indicate where that is found? Thanks!

Aug 11, 2017 05:32 AM #1
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Thanks! That's why I didn't see it!

Aug 11, 2017 01:43 PM #2
Emerald Coast Realty
Emerald Coast Realty - Pensacola, FL

Well done Robert. It is important to keep all of these post Panda/Penguin SEO tips/practices in mind.

Aug 15, 2017 04:37 AM #3
Denise Ho
Real Estate eBroker Services - San Diego, CA
Real Estate Agent

This is very informative. Thank you for sharing Robert Newman 

Aug 16, 2017 02:25 PM #4
Joshua Jarvis
Virtual Properties - Atlanta Real Estate - Duluth, GA
Putting the REAL in Real Estate in Gwinnett County

Great tips, particularly leveraging backlinks from AR.  I wouldn't go as far to say, "you must" in your steps.  They ARE good guidelines but in my experience, the average agent can pretty much screw this list up and still do ok.  It's the ones that blatantly abuse it that get hurt (and sometimes they don't). 

Aug 17, 2017 05:49 AM #5
Robert Newman
Inbound Real Estate Marketing L.L.C. - Buffalo, WY
Creating Enduring Online Marketing Results

Joshua Jarvis I don't disagree with your assessment. In the 10 years, I have been doing real estate SEO I have never seen a better/less competitive time for SEO. So plenty of room for mistakes. I'll respond to your "Must" comment with a Michael Jordan quote. 

“You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.”
– Michael Jordan

Aug 17, 2017 02:18 PM #6
Joshua Jarvis
Virtual Properties - Atlanta Real Estate - Duluth, GA
Putting the REAL in Real Estate in Gwinnett County

I think that makes my point for me.  I think agents should not worry about SEO techniques, they should hire someone like you instead of worrying about what keyword density is best this time around and whether it's worthwhile to disavow links.

I don't think you can be MJ of SEO AND Real Estate, you'll have to pick, just like he did (referring to baseball).

Thank you for the reply!  I'm following you now!   

Aug 17, 2017 02:50 PM #7
Jay Seville
(owner) Realty, Inc. - Arlington, VA
Northern Virginia & SE NC Beaches

Thanks, Robert. How do I get a premium account? I see no way to find out if I have one (or had one) or how to pay for it again (think my billing was out of date and I never knew it) I want my links and urls to be do follow....


you'd think AR would have a quick way to know and pay up!  or some quick response....


Anyone chime in?


Warm regards,



Nov 02, 2017 11:02 AM #8
Michael Pang
Home Team Hawaii at KW Honolulu - Mililani, HI
Specializing in marketing and lead generation!

By posting comments on Activerain with a link back, does that count as a backlink or does it need to be a post?


Looking forward to your response!



Nov 18, 2017 04:25 PM #9
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