You can probably tell I've been in "reporting" mode the last few weeks, mostly by my lack of interaction on Active Rain. I have recorded every source of every recruit company wide, in addition to how many meetings took place prior to the signing of the contract and every bit of mail ever sent to each prospect. Spreadsheets with hundreds of columns have been created and yet the only conclusion is... no two prospects are the same.

Some have signed after receiving one single letter; others have been included on every "drip campaign" over the past 3 years. Of the 50+ experienced agents recruited by our company this year, some met with us only once, some met with us more than 5 times before committing their career in real estate to us.

It is a good exercise to do on an annual basis, or even every 6 months. It helps you focus your recruiting efforts on the tasks that are effective, and learn what isn't working about your current recruiting plan, and make adjustments if necessary. The key is to make the necessary adjustments, once you are aware that they are needed. Collect all the data you want or need to collect, look it over for patterns and use it to recruit more effectively, but don't expect the results to predict the future, and don't expect them to tell you anything you don't already know.

Every prospect is different, and needs to be treated that way.