How Are You Greeting Your Buyers?
How often have you heard that you only get one chance to make a good
first impression? Yes, it’s become a bit overused but it’s because it’s true.
When you decide to sell your home, it’s important to remember that first impressions do count.
The first impression usually begins with what they see on the internet- via an MLS feed or an agent’s website.
And buyers aren’t the only ones your house needs to impress. Agents are looking as well. They don’t want to waste their buyer’s time so they will scrutinize what they see before setting an appointment with your listing agent.
However there is another area you may be overlooking but is so important in making your first impression…,your entry.
What your buyer sees when they walk through your front door is key to how the showing will go. It will color the rest of what they see.
First do this…
Go outside your front door. Now wait there, then open the door. What do you see? How do you feel about what you see?
If you're not exactly excited about what you see, how do you think your buyers will feel?
What you can do…
1.If you can see straight to your pool area, make it shine.
Too often my clients have blocked this MONEY view with pool tables, plants and furniture. You’re missing your wow moment if you cover this up.
And when they do look out, make it good! Have the pool sparkling and fresh colorful plants to add to the tropical effect.
2.Add light.
Make sure you have light when buyers enter your house. Even our sunny Florida days can be cloudy. Warm light can set the mood for your buyer.
3.Add focus.
Besides your pool area, your entry may be such that you have some other focal point. Add something to draw your buyer into your home.
It could be your entry table, a mirror, and lamp.
4. Keep it simple
If this is where everyone drops off their purse, shoes, keys, mail, and backpacks...it’s time to designate some other area.
Remember you want to set the tone for your buyer and you don’t want it to be one of chaos.
5. Don’t make your buyer wonder if you want them to come in.
Screens and the large backs of sofas don’t exactly say Please come in!.
Reposition what you have to make sure your buyer feels welcomed.
Remember...if your prospective buyer doesn’t feel welcomed as soon as they walk through the door, your house has an uphill battle to get them to like it.
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