If you blog long enough you might worry about running out of ideas for posts! You don't want to get repetitive, but IMO there's nothing wrong with revisiting topics for another round.
Partly it comes under education of the consumer because if you're in the business you know the public often misunderstands what we do.
Agent representation and why they should just have ONE agent (or team) working for them.
What a listing agent does (and doesn't) do.
What a buyer's agent does (and doesn't) do.
How builders work.
Why a preapproval is so important.
The list goes on and on and .......
No one post is going to reach everyone, so it's the proverbial eating the elephant, reaching one consumer at a time and educating them. The work is never done. And while the posts might fill the need of a PSA more than being a business generator, they still serve an essential function.
And when it comes to the business generator posts, it can't hurt to hit repeat on some of those topics too.
Long tail home searches.
Subdivision information posts.
New construction news...Phase II is now open...Phase II had THREE lots left, get you're before it's too late...the builder is running a special on the LAST lot left in community X!
And sometimes as the market changes, what we wrote the first time might not be the same for current market conditions. The pendulum swings back and forth from buyers to sellers, so those market reports and advice posts may need to change with those market shifts.
Bottom line, it's okay to go back and retouch a topic, just as long as you're writing NEW material. Don't plagiarize yourself! Build up a critical mass of posts and your odds of being found by the right people continues to climb.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz
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