Real estate is a service business but most sellers don't know what that means. Some of them think it means we answer the phone or we offer curb-side limo service. When you're a top listing agent in Sacramento like I am, it means looking out for my seller's interests and maximizing my seller's profit potential.
Agents who aim to double-end commissions don't necessarily think that way. Their objective is to make as much money as possible from the seller without a lot of regard for either side of the transaction, much less the seller. You can read more in my personal blog today at this link: Are Double Ending Listing Agents Bad News for Sacramento Sellers?
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