We all want to be immune to trends and despite the negative perception many of us have about direct mail, it remains an effective marketing tool when used properly.
I have a 5-and-a-half minute video to show you a direct mail effort that worked on this jaded marketing guy...and most importantly WHY it worked!
Keep in mind that it's all about personalizing your communication with your database as much as possible. Little things can communicate big things to your prospects and clients, and it takes a consistent effort to get results.
Your database is full of lunkheads like me...we're easily distracted and need to be constantly reminded of your existence and what you can do to help us. I hope this video helps to encourage you to stay consistent in your marketing efforts because the rewards will come if you stay the course!
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