Are You Maintaining Your Visibility In Your Marketplace?

By
Services for Real Estate Pros with Napa Consultants

If you are interested in achieving market leadership in your local marketplace think of yourself more like a celebrity and think of your luxury or other real estate marketing business more like a media.  It may seem like a big stretch, but those who make this shift in thinking will be the big winners for years to come.

Create a plan to parlay your reputation and personal brand into celebrity status. Here are the three keys to the plan:

  1. Develop a celebrity/media mindset
  2. Build your audience, consistently
  3. Gain and maintain visibility

Your Mindset: You need to think of your business not only as luxury or other real estate marketing practice, but also as a media with your brand as the star. This is not about pretentiousness; it is about becoming a savvy marketing expert.  How can you expect to win trophy and otherwise listings if you cannot demonstrate to the sellers, through your personal marketing, that you are the superior choice over your competition?

Instead of being what we call a “transaction engineer”, you must become a marketing company who also processes transactions professionally. This is the metamorphosis that most agents are unwilling to do, which is why it represents such an outstanding opportunity for you, if you do it right.  High net worth clients expect you to have integrity, local market knowledge and excellent negotiating skills, just like your closest competitors. But, how will you stand out from the pack?  How will you gain top of mind/celebrity status?  Those are the questions!

Your Audience: The best way we have found to quickly increase your sphere of influence and leverage your personal brand is through a buzz-worthy blog. Blogging is a vehicle for self-publishing. As your own media, you do not need to answer to an editor. It puts you in control and enables you to capitalize on the primary promise of social media: rapidly amassing a sizable audience of raving fans. 

Do not forget to include print marketing, postcards as part of your visibility. When your sellers insist on print advertising look at it as an opportunity to promote your brand.   One of our clients bought the cover page of a magazine, and her seller was so delighted that she took magazines to other sellers in her community to show what “her” agent had done…The return on investment to our client was 5 new listings in the community.

Your Visibility:  Managing your reputation, maintaining your star power, and staying visible in your marketplace are essentials. When you achieve high visibility you put yourself in position to parlay your celebrity status into additional revenue streams.

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Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 11/15/2017 01:00 AM
Topic:
Real Estate Sales and Marketing
Groups:
Luxury Home Marketing
Luxury Home Agents
THE LANGUAGE OF LUXURY
Bananatude
Old Farts Club

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Rainmaker
3,422,267
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Michael Jacobs we had a friend who had met her and told us she was a very nice person.  No doubt about the fact that she was the billboard queen, and we did see her zipping along in that pink Corvette.  A

Sep 12, 2017 02:44 PM #10
Rainmaker
1,308,132
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

This makes a lot of sense.  Just for a laugh, I'm imagining your visible soul (cat) sticking his head up out of that suit!

Sep 12, 2017 02:50 PM #11
Rainmaker
2,011,217
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Excellent information Ron and Alexandra!  I love your numbered points:

  1. Develop a celebrity/media mindset
  2. Build your audience, consistently
  3. Gain and maintain visibility
Sep 12, 2017 04:25 PM #12
Rainmaker
2,011,217
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!    

Sep 12, 2017 04:26 PM #13
Rainmaker
3,422,267
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Myrl Jeffcoat 

Thank you for the feature.  We have a friend in a non-related business albeit a relationship one, and I have noticed that he has not contacted us since April...I had forgotten about him.  A

Sep 12, 2017 04:29 PM #14
Ambassador
1,888,958
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

This message definitely needs to be featured Ron and Alexandra. I do like the idea of a local celebrity status. Would I need to hire an entourage? 

Sep 12, 2017 06:37 PM #15
Rainmaker
2,483,111
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Michael Jacobs  I used to see Angeline driving on Sunset about 20 years ago... when my office was on Sunset Blvd.... last time I saw here was about six or eight years ago... she was in the Malibu Ralph's Grocery store:) she had some good work done better than the average.... Endre

Sep 12, 2017 08:22 PM #16
Rainmaker
2,237,868
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Ron and Alexandra Seigel.

For the life of me I don't understand why this is not a feature.  Print marketing is still a great way to get the message out, along with the web

Sep 13, 2017 01:51 AM #17
Rainmaker
3,708,204
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the secret to your  success. I love the post.

Sep 13, 2017 04:11 AM #18
Rainmaker
3,200,595
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Ron and Alexandra Seigel ,

I'm with James Dray I have no clue why this is not featured!! Excellent points about developing a plan to elevate your profile to celebrity status. It's sometime I have worked at systemically throughout the years in my market place. Recently I visited  past clients to list their home and they told me their kids thought I was famous because they saw my picture everywhere - on  my signs, the mail they received and the events sponsored in the community!

Sep 13, 2017 05:21 AM #19
Ambassador
1,397,954
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Great advice and you are right. Several of the top producers in our area got that way through consistent visibility. Lots of signs and print ads in various local publications, including the newspaper. 

Sep 13, 2017 06:28 AM #20
Rainmaker
287,344
John Wiley
Jones & Co. Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Quality advice from quality people.

If they can't see you they won't call you.

Sep 13, 2017 02:57 PM #21
Rainmaker
3,946,457
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning Ron and Alexandra Seigel (A).... so many agents eliminate print marketing because of the price.... the visibility in the local newspaper is invaluable.... I would never miss an issue....

Sep 16, 2017 04:43 AM #22
Rainmaker
1,266,237
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

Another GENTLE reminder that I need to get back to blogging. I just need to make sure it doesn't become all consuming as it has in the past.

Sep 16, 2017 07:04 PM #23
Rainmaker
839,778
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent post and marketing information.  I was just reviewing my marketing this morning and am going to prepare a new piece, so timely information.  Good for you! 

Oct 02, 2017 03:20 PM #24
Rainmaker
155,862
MeLisa Minter, Realtor Better Homes and Gardens
Better Homes and Gardens, Gary Greene - Taylor Lake Village, TX
Broker, Associate, Taylor Lake Village Real Estate

I love the devlop a celebrity mindset tip! It can go a long ways. 

I've always thought that print marketing was going out of style, until I recently moved to a community that has over 800 homes.  It is a goldmine!  So I am constantly sending postcards and mailers on neighborhood info, local restaurants and even a monthly newsletter. Of course, 800 homes is a lot to market to on my exisitng marketing budget, so  I've refined my list to about 200 homes; and I market to them consistently.  

Oct 03, 2017 01:34 PM #25
Rainmaker
3,422,267
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

MeLisa Minter, Realtor Better Homes and Gardens I am delighted for you and that you found a great neighborhood to make yourself visible.  Wishing you continued success.  A

Oct 03, 2017 02:19 PM #26
Rainmaker
1,213,619
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

In many ways, visibility is the currency of the Internet. Visibility has been commodified and packaged into neat resources such as Facebook Ads, Google Adsense, SEO rankings, LinkedIn, etc.

Oct 16, 2017 10:26 AM #27
Rainmaker
3,946,457
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Ron and Alexandra Seigel branding is done very easily with consistent print marketing... it costs money to make money.... and one needs to remember, not everyone is online.... you need to use both, but print is most important locally...

Nov 15, 2017 03:23 AM #28
Rainmaker
3,927,989
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the great post, Ron and Alexandra.  I saw this when Roy Kelley reblogged it.

Nov 15, 2017 05:17 AM #29
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