How To Make Your Post Featured Every Time

We all heard about the importance of quality content. Writing quality content is possible for anyone. The question is what    Quality Real estate content is as good as ice cream constitutes quality and how to make our writing to be of that caliber. Here are the Three Quality Tests you could apply to help you with your content. 

The ideas in this post are mine alone, and could be totally different from what AR corporation and management think is quality content. The "featured" does not mean to be on the main dashboard all the time. It is about being featured in the minds of your readers. This post is about writing for real estate professionals, not for consumers (this would have to be a follow-up post).

I thought about "guidelines for  quality content"
, following the lively discussion on this post. Jessica Horton hit it on the head in her comment when she said that comments "They help me grow and challenge how I think".  If you want to write quality content it has to help someone grow and think. I have to confess to being addicted to thinking. My husband says I am doing it in my sleep (not a good thing:).  Something that makes you think is quality content. It also has to be useful, and pass a few quality tests.

I will use these tests on this post as an example.

I. First Quality Test -Scope

"How many people would be interested in this topic?"
is the question you have to ask yourself before you begin writing. You have to be very honest and critical with yourself. If the answer is "many" you have the starting point for quality content.

Test: This post is about writing quality content, which many of the 90,000 members could be interested in.

II. Second Quality Test - Topics

Quality content has to be on the subjects that are of importance
. Two big categories are:  High Level Topics, and Advice.

A. High Level Topics


These topics effect many people. You may know, or have an insight into something that the rest of us don't. You may have an opinion that would be valuable for others to learn. You could think about the future in the way that others can't or won't. All of this makes quality content and several people on AR are masters of this type of writing. Here are some ideas for topics for this type of content.

  • What is going on in the economy, politics, and RE industry that could effect real estate practitioners?
  • Who are the new players (Trulia, Zillow, other?)and what are the implications?
  • What is going on in RE in your part of the world that others may want to know?
  • What are your analysis and predictions of the future RE developments and why?

Test: this post does not fit this category

B. Advice

This is a big one, since we all crave the newest and greatest to help us in many aspects of our work.  This is were the third test of quality gets complicated.

Test: this post is advice on writing quality content.
 
III. Third Quality Test - Usefulness          
Quality Real estate content is as good as Google juice

1. Be specific.

The advice is of high quality when it's useful. Generic advice, without being able to apply to other people's situation is not very helpful. This makes giving useful advice very tricky. There are so many people here, how could you possible make it specific to all?

Some may say we are not here to educate others
, because it takes too much time. It is true. Giving useful advice takes time and you don't make money doing it. Here is one idea how to make it work.

(Test: this post is specific with steps and examples. It took several hours to write.)

2. Describe your situation

Tell us about your business and your market. If you are writing about some marketing idea, what works for an agent with 5 buyers agents may not work for a solo practitioner.

Tell us about yourself. Are you an agent with many years of experience? Are you a member of all kinds of clubs? Are you a recognized name in the community?

Tell us if you think the XXX marketing success could be replicated by others without such credentials.
It would be up to the readers to make the mental calculation, if the XXX successful marketing idea would work for them.

Tell us what your market is like
. Something that works in a big metropolitan market may not apply to a small suburb, or a rural area.

Without understanding the specifics of the "advice giver", their advice may not be very useful. Understanding the background would allow the readers to evaluate if and how they could use the advice.

Test: at the beginning I said that anybody can write quality content. Specifics of my background are not needed here.

3. Check if advice is implementable and/or duplicatable by others.

Give advice that could be duplicated.  Saying "write quality content" does not constitute quality advice, because others wouldn't know how to implement it. Step by step instructions would.

If you think your advice requires certain skills or prerequisites, say so
. For example, do you need to be good speaker, writer, outgoing, or other characteristics for the advice to work?

Test: everyone can do quality writing, nothing special is required.

4. Avoid Selling


If you are giving advice on this platform, give it freely.
  How and why should we avoid selling, if many of us are here to "sell" ourselves in one way or another.

What I mean is this. Don't give "half-advice", enough to get someone interested in your services, but not enough to do anything useful with. If you are giving advice on this platform, give it freely. If it's too much effort , time etc.-don't give it. We  need to make a living and may not be in a position to give free advice, because of time and other constraints.  That's fine. Selling masked as "advise" is different.

You may disagree with the idea of giving "free" advice, and I respect such positions. As I said before, these are my views alone on what I see as quality content.

(Test: I do not sell coaching, or blogging, or anything else except real estate services in Princeton NJ. If I was in the business related to quality content, it would be OK, as long as this post provided complete and useful information.)

I could not write this post until today when I had a few hours of time to give to the community. It took much longer then I thought it would, to organize my thoughts and write. If I didn't have the time to make it complete, I would wait for more time or not do it. There is no obligation to give advice. When you give it - it needs to be good.

5. Be prepared to give more

Often people have follow-up questions about your advice. It may take more time to provide the follow up, but it's part of delivering quality.

(Test: I am prepared).

6. Spelling, Grammar, etc.

There is nothing I could add to Copyblogger.com. Study everything they write there.

(Test: I fail this one a lot:)

IV. The Grey Area Test


1. Success Stories

We want to share our successes. They are a way to share with friends, boost our egos and potentially inspire others.  These are usually the stories that get "attaboy" (in the words of Maureen McCabe) comments and may not promote big conversation or thinking.

I have done it many times. Saying "my blog is #1", or "I get 100 listings a day" (not me)  has it's place here, as a special category. It may not meet the quality tests above and could also have a flip side. When writing such posts, I would suggest either making it brief: " Just wanted to share that I am XXXXX", or making it educational and advice with the criteria above. For example: " I have XXX success because of what I did. Here is what I did, how I did it, who I am, how you can duplicate it...."

2. Flip Side


Reading the success stories without achieving success yourself could lead to self doubt, disengagement and potentially giving up. You may ask yourself "Am I a total moron ?" for not being able to duplicate the success of others. First, there could be reasons, why you can't,  that do not reflect on your abilities.  Second, remember -it's Internet, where reality could be different form a blog.

P.S. Stay Engaged

Quality blog starts with quality writing, but it does not end there. Comments are responses to your ideas and could lead you and your readers in many new directions. Quality blogging is not about speaking from a soapbox. Quality blogging is about interesting conversation.

P.S.S. This post is not about how to get featured on the main dashboard of AR. It's about getting featured in your readers' minds. I am repeating this thought, because the comments seem to be mostly related to AR "Featuring".

If you write with these check points in mind your blog posts could be valuable to others. Quality is about providing value be it on the dashboard, off the dashboard, or in other parts of your job and life.

_______________________________________________________________________________________________________________________

If you would like to learn more about Prnceton NJ Real Estate and Mercer County Homes for sale:

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Please call 609-553-4175 to learn how Princeton NJ real estate market could affect your decisions to buy and/or sell you Princeton home.

 
Post is included in group: Blogging & SEO
Post is included in group: The Ninety-ninth Percentile

84 Comments on How To Make Your Post Featured Every Time

Wow. Great tips. I have never had a featured post.  Maybe soon!

05/15/2008 01:35 PM by Chuck Carstensen (Re/max Associates Plus inc)


featured posts can only be done if you know the topic really well though, I guess.  I will try to think of something that I know really well.

05/15/2008 01:38 PM by Dennis Sanchez (Coldwell Banker Susani Realty)


Wow - that's a lot of information that you obviously put a lot of thought and effort into!  Thank you.

Tina in Virginia

05/15/2008 01:46 PM by Tina Merritt - Virginia Beach Real Estate (Long & Foster Oceanfront - Virginia Tech Hokie)


Faina,

Good points here. I think, as the community grows larger and larger, it will be more difficult to get that coveted featured post. Be relevant, be creative and be the source. Most of all, be yourself. Thanks for the post.

05/15/2008 01:48 PM by Andrew Trevino Wilkes-Barre Homes For Sale (TradeMark Realtors Group)


All very important thoughts. The most important thing, I believe, is the amount of time invested in your feature. It really shows. Well done.

05/15/2008 01:51 PM by Terrie Leighton (Ferrari-Lund Real Estate)


Faina, your link to Copyblogger has an extra letter "p" in it, which takes visitors to an entirely different site.  I'm assuming you wanted to send them to http://www.copyblogger.com/ instead.

05/15/2008 01:54 PM by Wayzata Lakes Realty: Eric Kodner Sells Luxury Homes


I also think that one of the problems is going to be that it will take TIME for bloggers to get noticed now.  Getting featured early on is difficult because the readership seems to be determining who gets featured.  People who read your post "flag" it for a feature if they think it is good -so having readership is essential, but it also takes a looooong time now because there are so many members.  You can't get around the raw numbers here.  And that is a problem for newbies. 

 

Btw, is the spell check going to be fixed soon?? Totally off topic, but I'm dyslexic (seriously) and sometimes don't see errors.  I really would like to have that feature back!  I'm not commenting as much because I don't feel like running comments through a spell check.

05/15/2008 01:58 PM by Ruthmarie Hicks (Keller Williams Realty)


Faina - congratulations! This one is a real featured post. I will bookmark it and use it for the future references. Looks like it's good not only for blogging. Your valuable advice is applicable for anything we do in our RE career.  I love your thoughts on number 4. Don't give "half-advice", enough to get someone interested in your services, but not enough to do anything useful with. You are the best!

05/15/2008 02:03 PM by Svetlana Stolyarova,Local-n-Global Realty, Broker (Local-n-Global Realty)


Great tips, I am starting notice that i am getting different amounts of points for seperate blogs. I have had 1 featured so far and did not really know why. I assumed it was just because it was getting alot of hits.

05/15/2008 02:11 PM by Andrew Baumbach Greater Milwaukee Real Estate (Coldwell Banker-HomeSale Realty)


You do make some very good points. Thank you

Rich

05/15/2008 02:23 PM by Richard Lecinski (Long Realty Company)


Honestly...I do not care if my post gets featured...I just want people to read and give feedback..if it gets featured great.

05/15/2008 02:42 PM by Team DiMuria, Katy Texas Realtors (Prudential Gary Greene Realtors)


That is quite a list, Faina! Good job. I agree with all of your points!

Sometimes we know when we are writing to talk - and know it won't be featured stuff.

I do have to say, I don't give it the one over with your outlines though - I don't give a whole lot of the detail thought. That's just my brain though :)    I just do it - if it gets a gold great - if not - that's ok too.

05/15/2008 02:43 PM by Kim Wood REALTOR(R), PA (RE/MAX Main Line)


Great post!  As an agent new to the blogosphere I am constantly trying to 'raise the bar' in my writing and content.  Thanks for an informative and upbeat post.

05/15/2008 02:50 PM by Ben Roberts (Exit Pinnacle Realty)


Interesting post.  Have you noticed whether or not the length of the post has anything to do with being featured?

05/15/2008 02:58 PM by Robin Willis, Tucson's Expert Agent, Realty Executives (Realty Executives Southern Arizona)


Faina - Your post is truly worthy of being featured.  We should aspire to right every post to meet this criteria.  Not just filler for points.

05/15/2008 03:00 PM by Debbie Summers, Seminole County Real Estate (RE/MAX Central Realty Lake Mary, FL)


Faina - There are many great writers here who know their audience and can advise, instruct, inform, and stimulate thought every time they sit down.  The rest of us should print your post and refer to it every time we try to duplicate their success. 

05/15/2008 03:00 PM by Erik Hitzelberger, --Louisville-Bullitt County Real Estate (RE/MAX Alliance)


Why, O Why does'nt my facinating and insiteful posts get featured? Your post gives me a few hints I can try to swirl into the mix. Your right, it's really about the flavor of the month sometimes. I'm just not the right flavor...YET! "Welcome to My Non-Featured World!" Diana

05/15/2008 03:03 PM by Diana Turnbloom (Escrowcoord.com)


Aloha Faina,

Thanks for the pointers, I also might add that writing advice on getting featured gets you featured, congratulations.

Peace,

05/15/2008 03:35 PM by Kimo Stowell (JDS Consulting Staging & Interiors)


Faina,
Well you proved your point!  Great information for members. 

05/15/2008 03:46 PM by Cynthia Tilghman, RealtorĀ® Onslow County NC Home Specialist (Kingsbridge Realty, Inc)


Great points...this clearly took a lot of time and effort and is very well done!

05/15/2008 03:57 PM by Lake Norman Real Estate ~ Diane Aurit (RE/MAX at the Lake)


And this blog right here just goes to show what a featured post looks like. Way to go. Thank you for the helpful tips. I have had one featured and try to strive for more.

05/15/2008 03:59 PM by Orlando & Lake Mary Real Estate Expert, Heather Joubran (RE/MAX Central Realty)


Chuck -write about inportant and valuable information to others and you would do service to your readers. Being featured on AR could come with time, but it's not the most important aspect of providing quality content. Good luck!

Dennis -something you know well, something you are passionate about, but most importantly something that would be of interest to others are good starting points. I am sure you have such stories, they just need to be told.

Tina -I hope it was useful for you. Thanks.

05/15/2008 04:18 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


This gives all of us a platform to use when we write our posts. I agree with the comment that the goal doesn't have to be to get featured, but to always write well and have interesting content.

05/15/2008 04:19 PM by Michael Mackey (R) ABR, CRS, GRI (CENTURY 21 All Islands)


Andrew T.- I agree that finding quality content is not easy when there are so many contributors. Although my post was not about featured spots, but about "featured" quality content, you make a very valid point.

My suggestion for "being found" is to start with quality comments. They are in fact mini posts, and people who have smart and insightful things to add to the conversation would get noticed.

05/15/2008 04:24 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Terrie -I agree with you about the time needed to write quality content. This is not the opinion shared by the SEO and other blogging gurus for the following reason. The amount of time the readers spend on your post is very short -may be 30 seconds, sometimes even less. It is hard then to "justify" spending hours (at least that's how long it takes me, but I am slow), if you are looking for ROI.

If you are doing it because you want to give to the community, then it's like any volunteer work. You have to do it well, regardless of the time it takes.

There some I am sure, that could produce something very good very quickly. I am not one of such lucky people.

05/15/2008 04:34 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Very good post.  However, I feel it has a whole lot to do with who you know.  Actually, it's more about who knows you.

If nobody sees your post, it won't get flagged for feature.  I wrote a post not too long ago that was good enough to get featured in the Carnival of Real Estate when it was hosted here, but only good enough for 3 comments from the AR Community. 

I'm absolutely fine with that.  I'm using my blog more for Localism these days and just don't have the time to establish the necessary relationships here on AR with people around the country.  I'm just working on my market right now.

I'm not saying that my post was wonderful or that it deserved to be featured.  The point is that content means nothing in a post if it's not seen.  And the only way to be seen is to be in the right "circles" or to get lucky.

05/15/2008 04:36 PM by Kevin Blasi The NEPA Mortgage Man


Eric K. -thanks for having my back:)

Ruthmarie -the spell checker is not working? I though I got fewer typos:) I will be back to answer the point about the number of people and how to get noticed. Got to run to a meeting.

05/15/2008 04:40 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Faina:

You weren't supposed to link back to our conversation!  People might find out we agreed on something! =]

I think you offer some brilliant insight into how to write to be "featured" for your target audience.  Yes, I read every word of it too.  I'm not a very technical writer and it would be difficult for me to follow your outline. But it was still good information and valuable to people that may struggle with writing.

I just sit down to write and it all comes out.  The good.  The bad.  And the ugly! Some of it makes its way to Active Rain.  Some of it will begin showing up on my new blog for random thoughts and opinions.  I'm probably going to get in some trouble about that one...HAHAHAA.  I love it. 

It's funny...every post that I've ever written that I thought was feature worthy on Active Rain was bypassed for the feature...the ones that I didn't were selected.  Go figure!

There is probably some method to the madness of selection around here but I haven't figured it out.  I've been over to AR several times and I can honestly tell you...there aren't any blindfolded chimps throwing darts at posts.  So, there is no truth to that rumor. Unless they hide them when I come over....  =]

Just kidding.  All of the AR gods work very hard and do the best that they can to provide us with good content on the home page.  They care about the network a GREAT deal.

I enjoy reading posts likes yours where YOU GIVE BACK to the community.  Some will say that, "Ohhhhh she just wants to be noticed." But you and I both know why we do it...we don't mind giving back to a place that has given so much to us.  It's the least that we can do.

And just think....I still only get 25 points for such a comment! =p 

05/15/2008 05:39 PM by Jessica Horton (Brio Realty)


Hi Faina - wonderfully laid out blue print for writing great posts.  And I think this would work for other REALTORS and for consumers, too.  We all like to read nicely formatted, attention-getting posts and articles.

Great job!
Ann

05/15/2008 06:14 PM by Portsmouth NH Real Estate ~ Ann Cummings (RE/MAX Coast to Coast - Portsmouth New Hampshire)


Faina - Wow I am floored and impressed with the effort you put in your post, did you preconceive the notion about being featured yourself ;) Well anyways love the information, thanks!

05/15/2008 06:23 PM by Justin Williams - Loan Officer (Prosperity Mortgage)


Faina, you certainly thought this one through and you did spend hours on it. You deserve the gold star! I agree with Jessica, it is a big place. I just discovered Jessica the other day and I wonder where I've been all my Active Rain Life!

Now, I have been reading your posts for quite some time and I feel I know you personally. You are truly a "thinker". I'm more like Jessica. I just turn my fingers loose and go back to see what came out! Sometimes it's good and others....well? Anyway, you spent a great deal of thought and organization on this.

Thank you. You have always been a joy to read and you are easy to identify with. This, I think, is one of the objectives...can others see themselves in your writing? If they can then there will be a connection. Thanks for listening to me ramble on.

Later in the rain~Deb

05/15/2008 06:28 PM by Deb at Brooks Prime Properties


There's a reason certain people are featured. With countless (great quality) posts they deserve the honor. A lot of us *want* that audience but as an audience member I only want to read good material. It is this reason I'll never be featured...it isn't a passion to write my hearts content.

05/15/2008 06:37 PM by Alan Robinson (PTE REAL ESTATE GROUP)


WOW! Great information to get us thinking

05/15/2008 07:30 PM by DORIS FREEMAN, Realtor - ABR (RELIANT REALTY LLC)


Hi Faina - You make a very important distinction in your opening paragraphs about the different audiences that we write for. Our intended audience is probably the most important factor to keep in mind if we want them to keep us in mind.

05/15/2008 07:38 PM by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace)


Ruthmarie - I am back from a great Twitter meet up. We left off on the point of how to be discovered, when there are so many people.

My suggestion for newbies is to write smart comments. Make your comments a mini post. Don't highjack it or spam it with self promotion, but provide thoughtful ideas and feedback on the post. Writing a thoughtful comment requires time, but it could be worth the investment on many counts: makes one think, makes the discussion more meanningful and gets the Post authors to notice (or so I think) smart comments. They will come to see who that person is, and presto - "you are discovered".

05/15/2008 07:46 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Svetlana -wow, thanks for the good word. You "got" my meanning and that's important. The fact that you can see application beyond this platform makes me very happy. Thanks, friend.

Andrew B. - I can't tell you why your post got featured. it was probably vry good and useful to others. That's the simple litmus test. Good luck in the future.

Richard -thanks.

Team Dimuria -this post wasn't about getting featured on AR, just about writing quality content. If you are doing it, I am sure you get satisfaction +you help others.

05/15/2008 07:54 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Kim -thanks friend. Not every post turns out to be a masterpiece, that's a fact of life. My suggestions may also not be for everyone. Spontaniusly written, or not - good writing has to do something positive for readers.

05/15/2008 08:01 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Ben - I hope these suggestions would be helpful in developing your writing. Good luck.

Robin - interesting question. I don't think the length of the post contributes to quality. In my view it doesn't have to -as long as the other criteria are met.

My posts tend to be long, because I want to examine an issue from different perspectives. I don't know how AR considers the lengths of posts.

05/15/2008 08:10 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Debbie -thank you. If you want to have readers - write quality content. Those who want points - could pretty much write anything:)

Erik H. -it's easy and everyone can do it. Quality content is not limitted to the Dostoyevsky's among us. This platform gives everyone an opportunity to improve their skills. Many "real" writers don't have a built-in audience like we have here.

05/15/2008 08:18 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Diana -I am not sure about "the flavor of the month". I write about ideas that come to my head and that I think may be of interest to others. I do not correlate it with anythings else, unless it is inspired by something I read, or saw. Point me to your post you think is great, I would be interested in reading it. Thanks for your thoughts.

 

05/15/2008 08:25 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Great Post! I will take some time to try an apply what you have shared in my future posts.

John Thomas - Certified Mortgage Planner

05/15/2008 08:27 PM by John Thomas (Primary Residential Mortgage Inc.)


Kimo -I am not sure that writing about featured post gets you featured. In fact, I have no idea what gets you featured on AR. The point of my post was about writing great content, useful to your readers. It does not always equal being featured on AR.

Cynthia -thanks, friend.

Diane -I am glad you liked it.

Heather -congrats on your featured post. Don't stress about being featured on AR, just write great stuff -the AR features will come.

05/15/2008 08:32 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Kimo, you are very astute. We've all thought of doing the same. Later in the rain~Deb

05/15/2008 08:46 PM by Deb at Brooks Prime Properties


Jessica - i'll keep it tightly under wraps -the fact that we agreed to agree:) It's interesting that most comments are about getting featured on AR, but you got my meanning (I am keeping our agreement really quiet now:)

The way I write is first in my head. I kind of talk to myself. Today it was a 5 mile walk with no I-pod or cell phone. It gave me a lot of talking to myself/thinking time. Then I sit down and write. Then I organise my writing so it's logical an makes sense. Sometimes it flows and is easy, sometimes it's "constipated"  (for lack of better description) and comes out contrived. When it's contrived, I don't like it and often delete it. Sometimes I post it without great satisfaction. 

Being a spontaneous writer, does not mean you do not follow these steps. You may not even realise it. If the end result is useful for people then -you got quality writing.

As to being noticed, you and I know, it does not pay the bills. Like you said: "we don't mind giving back to a place that has given so much to us.  It's the least that we can do." (shh -i am not telling anyone, we agreed to say the same thing:)

05/15/2008 08:54 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


I agree with you faina. You want to write great posts that will stick in your readers mind- for a long time and keep them coming back. I haven't gotten any leads here yet even though I have been blogging over a year. But I am not discouraged. Mine will come hopefully soon. Great post.

05/15/2008 08:55 PM by Lanre Folayan "Buy a home in Washington,DC" (EXIT PREMIER REALTY)


Hi Faina - I liked your point about getting featured in the readers mind. It is important to know who your targeted reader is inorder to write to him.

05/15/2008 09:06 PM by Pam Dent -Charlottesville, Albemarle,VA horse farms, residential, country homes (Real Estate III)


Faina, This is definitely a quality blog.  I loved what you said about blogging not being a soapbox but a conversation.  Very good!

05/15/2008 09:22 PM by Ricki Eichler, your Texas Hill Country connection (Coldwell Banker Heart of the Hills, Realtors)


Kevin -thanks for your sincere comment. I agree that if no one finds your post it wouldn't be read, i.e. it's quality would not be unoticed.

I am under impression that AR staff reads everyone's posts, or am I wrong? I don't know a lot of people, and I am not sure if a lot of people know me. So, I can't agree or disagree with the concept of "who you know" being a significant factor.

Like I said, no one has an obligation to write for or engage with the members of the AR community. If your goal is your community -that's great.

 

05/15/2008 09:22 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


This is a great blog and lots of good "content".  You are featured in both regards.

05/15/2008 09:28 PM by Joan Whitebook, ABR, e-Pro, CEBA (Buyer's Option Realty Services)


 Hi Faina, what an intelligent original and practical way to look at the concept of "featured".

 Being featured in our readers's or prospect's mind is much more important than any group or even the AR dashboard!

05/15/2008 09:35 PM by The Blog Artist - marti garaughty (The Art Of Marketing You)


You are on a roll, girlfriend. Just got you twit reply to good morning, been out all day and evening. So good morning and good night. Yea, we should aim for being featured to our readers....excellent point.

05/15/2008 09:38 PM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


These are fabulous tips! It's very true, content is key to getting your stuff read. And you hit it out of the park when you mention "don't hard sell people." I hate reading blogs like that.. yuck :)

Thanks for great reminders and advices!

Cheers,

Cindy

05/15/2008 09:52 PM by Cindy Lin @ Staged4more, ASPM, IAHSP, IRIS (Staged4more Home Staging & Redesigns)


Faina: Great Post here. This is a great example for all to follow

05/15/2008 09:54 PM by Roland Woodworth "Ft. Campbell Area Realtor" (Exit Realty Clarksville)


I'm a new Realtor in the NW Florida area and I can't thank you enough for the detailed information you provided. I hope that you'll feel your  time was well spent after reading your many comments. Your message helps, Thank You !

05/15/2008 10:04 PM by Kristy Edwards (Coldwell Banker/Hatcher Agency)


Faina -

Incredible, in-depth tips!

I have been in the AR Community for nearly six months now, and have had six featured, and for that I am grateful.

However, I try to write from the heart, with topics of greatest interest to the community, and to those wanting to know about Chicago, where I come from.

Features just come, every once in a while - but my focus is on interesting, involving content, rather than simply "getting featured."

But they do go hand-in-hand, of course.

Again, much thanks - let's talk sometimes!

DEAN & DEAN'S TEAM CHICAGO

05/15/2008 10:09 PM by Dean Moss - Dean's Team Chicago (Dean's Team - Keller Williams Fox Realty)


Faina, not that's a very detailed great post.  It's not about the dashboard.  It is about the readers and why they tune into you.

05/15/2008 10:26 PM by Ray Nellum, Fort Smith Real Estate (Ramona Roberts Realtors)


These are great things to remember so that the post is remarkable!  I will bookmark this.

05/15/2008 11:31 PM by Pam Winterbauer ~ 2006 REALTORĀ® of the Year (Windermere Welcome Home)


After several blogs and few responses I need all the help I can get. Thanks!

05/16/2008 05:57 AM by Chip Jefferson (Carrion Builders)


Faina, you certainly hit it on the head with this post.  The bottom line is that quality content is what matters most!

05/16/2008 05:57 AM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Lanre - you are raising an excellent point about correlation between quality writing and getting leads. This was a post about quality writng with the audience being AR members. If this is your audience, your leads would be referrals from other members.

Even if you write Masterpieces every single time, you may not get the referrals. Do not equate the quality of your writing with getting referrals from members.

If you want leads, my suggestion would be to focus on consumers. These readers are looking for something very different then, AR members. You would be writing very differently for that purpose. It would be very SEO driven.

05/16/2008 07:28 AM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Ann -thanks. I think that writing for consumers requires a bit of a different approach. It also needs to have quality checks, but it has to be heavily SEO driven, or else they won't be found through Google. I need to think more, if I could develop a blueprint for writing for consumers. If I could, AR would be the first to know:)

05/16/2008 07:35 AM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Justin -thanks for the compliment. I wish I knew, but I absolutely don't, how AR selects and decides on what to Feature. Hey, I don't even know how they could read everything that's written here. Sorry, that I can't help you on this one, friend.

Deb -thanks a alot, friend. I love listenning to you "ramble". This is the fun part of AR. Writing on "my own" blog is a very solitary affair. There are very few comments and no one to talk to. Consumers usually are reluctant to leave comments.

I write what's on my mind. The topics come to my head at random times and are also random, usually prompted by something I am trying to sort out for myself. Like I said before, the blogging gurus would advise against spending a lot of time writing your post, since the reades spend only a few seconds reading it. It becomes hard to justify in terms of ROI, even when writing for consumers.

I do not know how to write fast and good. Need to work on that one:)BTW you can visit me at the new Princeton Real Estate to keep me company:)

05/16/2008 07:52 AM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


John - I couldn't say it better then you did: "Our intended audience is probably the most important factor to keep in mind if we want them to keep us in mind." I may add one other thing -quality tests would apply to writing for any aduience. The blueprint may be a bit different.

Dorris -thanks.

Alan -you said: "it isn't a passion to write my hearts content". I am not sure if by "hearts content" you meant personal posts. If that was your meanning, you don't need to write personal stuff for it to be good.

If you meant that you don't have a passion for writing -then don't. You really nead a passion, in my view. If someone is getting tons of business from their writing, they may not need passion (it's business). If it's not the case, passion is needed, or how else could you sustain the effort?

05/16/2008 08:07 AM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Pam -thanks for getting the jist of my idea. I wasn't intending this post to be about AR feauturing, since I really don't know how they do it. The only correlation - they try to select the best quality writing. The comments seemed to be more about the AR featuring, which is fine. We could all learn from each other.

05/16/2008 08:20 AM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Ricki E.- if we don't make our posts and comments into a conversation, it turns boring real soon. I know some people get tons of comments, and it takes a lot of time to answer, but it's not an excuse not to. Conversation is the point of blogging on this platform -my 2c.

The caveat, if the comments are not engaging and thoughtful, it becomes difficult to answer in a thoughtful way. I appreciate everyones time to leave a comment, no matter how short, so I answer them all.

05/16/2008 08:30 AM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Marti -I can't say it better then you did:"Being featured in our readers's or prospect's mind is much more important than any group or even the AR dashboard!" Thanks for the kind words.

05/16/2008 08:35 AM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Will be back to answer all comments. Have to go to see the clinet's furnace being serviced.

05/16/2008 08:36 AM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


You have provided a very clear checklist here, and I appreciate all the work that went into it. If I ever succeed or "shine" in some regard, it, to me, seems more unintentional than directed.

05/16/2008 08:54 AM by Mara Hawks, REALTORĀ®, HOMES FOR SALE in Auburn Alabama Real Estate - Lee County (FIRST REALTY)


Missy -thanks, friend. Writing on my new blog has been very lonely:) Had to come back to participate here. Come and visit me sometimes at my new Princeton Real Estate place.

Cyndee -you and I think alike. Thanks.

Roland -thanks.

Kristy - it's worth the time if I was able to help someone in some way. This is the only reason I do it. Writing for consumers is somewhat different. Thanks for your kind words.

05/16/2008 10:57 AM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Dean - I would love to chat. Give me a call anytime.

Ray -yout got it.

Pam -thanks a lot.

Vickie -I would be very happy if it he