SEO -Why it needs to be your FIRST online marketing strategy Part 1/4

By
Services for Real Estate Pros with Inbound Real Estate Marketing L.L.C.

Rainers,

This post is the first in a series discussing Real Estate SEO. I believe it is the first and most important topic a real estate professional should learn when they are in the process of considering real estate digital marketing strategies meant to drive both buyer and seller leads generation. 

 

This post is a series of four. I believe the discussion about SEO should start with why? Why of all the lead generation strategies should a real estate agent or brokerage even consider SEO? I've created a 12-minute video that really discusses this subject in depth but I am going to summarize. 

 

  1. LONG TERM  LEAD GENERATION VALUE 

SEO, when done right, will generate leads for years and that takes into account Googles frequent changes. 

 

 2. LONG TERM BUSINESS VALUE 

 

SEO increases the overall value of your website which can then be sold recovering part or all of the investment you made into SEO in the first place. 

 

3. LOWEST COST PER CUSTOMER ACQUISITION  

 

While SEO takes a while to become effective once the results start they turn from a trickle to a stream and remain that way for years. I've done the math many times and overall SEO delivers a cost per customer acquisition about 200% less than any other form of real estate marketing. 

 

 

 

 

 

This video discusses in depth why you need SEO. What it is. Some examples of how I have used SEO myself and how you can start planning for an SEO strategy. 

 

 

 

 

 

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Topic:
Real Estate Technology & Tools
Groups:
Rainmaking - Internet Marketing Strategies
Online Marketing Help Center
Internet Lead Generation-How Best To Capture Your Audience
Real Estate SEO
ActiveSEO
Tags:
lead generation
seo
real estate technology
real estate seo
real estate tips
lead generation ideas
real estate internet marketing
real estate marketing
real estate blogging
digital marketing
lead generation tips

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Rainer
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Raymond Denton
Resolute Federal Savings Bank - Irvine, CA

What do you think about vanity URL's, Robert?  Do you feel they assist with SEO?  Valorie uses CastaDelSolRealEstate.com, and it ranks well organically with all search engines except google, when Consumers use "casta del sol" in a search. We have to use PPC with google.

Sep 16, 2017 08:50 AM #1
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Rainmaker
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Robert Newman

Creating Enduring Online Marketing Results
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