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Branding Moments In Print: Enchantment Realized-Objects Come Alive!

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Services for Real Estate Pros with Napa Consultants DRE00893924

In yesterday’s post we discussed the windows of Hermes in Beverly Hills.  And the picture above is part of their print campaign.  It suggests enchantment, magical moments, and dreams realized.

 

We marveled at the concept and the genius it took to create this fantasy world on a piece of paper.  There are so many subtle details: the orange brand color featured in the horse mounting aid (pictured on the left), and the stirrup shaped perfume bottle Galop d'Hermes, galloping away with an invisible rider.  This is no doubt a salute to the brand’s origin as saddle makers to royalty!

 

With this play of magic, they are reaffirming their luxury standards, and why they rank as one of the best global luxury brands.  When objects are well made, they have a pleasurable quality as you touch them or wear them.  You can feel the craftsmanship and revel in it.  And that is enchantment realized!

 

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Comments (18)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the post. You are the experts in luxury real estate marketing

Sep 14, 2017 03:04 AM
James Dray
Fathom Realty - Bentonville, AR

Good morning A.

It looks like a 3-D animation to me.  Fascinating on how they do that.

Sep 14, 2017 03:28 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Good morning, Alexandra and Ron -- enchantment realized -- hmm -- that sounds like a more than enjoyable goal.   

As far as the advertising message, the objects definitely appear to be jumping off the page.   Lots of activity.   Lots of action.

Sep 14, 2017 04:47 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Ron and Alexandra. One amazing picture to convey the luxury message! Enjoy your day!

Sep 14, 2017 05:31 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Yes Ron and Alexandra, it does seem like it's all in 3D and "jumping" off a piece of paper!

Sep 14, 2017 05:42 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

REALTORS® too often put the focus on themselves in their print materials. It is better to stir the imagination and also to deliver a message that resonates. Curiosity will bring you communication.

Sep 14, 2017 06:21 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Very cool. Love the dialog from you in this post, it is worthy of the ad. 

Sep 14, 2017 06:26 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I see a bit of whimsy in their marketing. Very cool! It definetely gets you to stop, look and think about Hermes.

Sep 14, 2017 06:50 AM
Roy Kelley
Retired - Gaithersburg, MD

Now, I want to see your photograph in that dress.

Sep 14, 2017 07:12 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Ron and Alexandra Seigel, so many details in this brilliant marketing piece. Definitely, sends a message of luxury to me. 

Sep 14, 2017 09:59 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I am sitting here chuckling.  My neighbor is sitting next to me as I read this.  She just asked, "I wonder what kind of drugs people take to get a great imagination like that?"

It really is amazing creativity, Alexandra.

Sep 14, 2017 11:12 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Many great ideas come across loud and clear on your blog posts Ron and Alexandra Seigel 

Sep 14, 2017 01:05 PM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - Very cool and very Hermes. I don't think I've ever seen a horse-mounting aid before (wow, that's a weird sounding and potentially problematic sentence ).

Sep 14, 2017 04:10 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat that is known as thinking outside the box, coloring beyond the lines, most people equate outside the box as buying a bigger box or putting up new wallpaper.  A

Sep 14, 2017 04:21 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I have always colored outside the lines.  And, I am a little creative.  But, the folks who create those windows are absolutely amazing.

Sep 14, 2017 05:04 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

The creativity is amazing and bringing it all together to make a point is even better.

Sep 14, 2017 09:19 PM