My recent post on open houses got a huge response, thank you all.
As I read the responses I was seeing that in some areas they are really effective and some areas they don't seem to be.
An idea came to me that might help your business in terms of open houses in a different way.
Try doing the open house as a social function.
Do all the things you would ordinarily do for an open house. Signs, Newspaper ads, internet ads etc.
Then do something a little different.
Invite 10 neighbors to the Open house for lemonade and cookies.
Even if they don't buy it, they have seen it and can talk about it with friends relatives and co-workers.
They have also met you and have your card in case they ever have a Real Estate question.
Invite 5 friends that you haven't seen in a while to the open house.
Do let the homeowner know you will be doing this. Have the lemonade and cookies and socialize with them. As long as it's a friendly group, potential buyers will like the atmosphere and you can explain to your friends you may have to excuse yourself to show the house.
This will remind your friends you are in Real Estate too and encourage them to refer you business. They may have friends/family co-workers they tell about the house.
If all else fails, you have caught up in the lives of 5 friends with little or no hassle.
All the best!
Kevin
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